？Read the article below about marketing.

第1题

•Read the article below about meeting.

•Choose the best word to fill each gap from A, B, C or D on the opposite page.

•For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet.

Make Meetings Work for You

Only call a meeting if you (and your colleagues) are quite clear about its purpose. Once you are certain of your objective, ask yourself whether it could be better achieved through (19) means, such as a memo. Meetings called on a routine basis tend to (20) their point. It's better to wait until a situation or problem requires a meeting. If in doubt, don't waste time having one.

If you're sure a meeting is the solution, circulate a memo several days in advance (21) the time and place, objectives, issues to be discussed, other participants and preparation (22) Meetings should be held in the morning, if possible, when people are usually more (23) , and should last no more than an hour. Six is the (24) number of participants for a good working meeting. Inviting the whole department (more than 10) increases emotional undercurrents such as, "Will my (25) be taken seriously ？" Larger meetings can be productive as brainstorming (26) for ideas, provided participants can speak freely without feeling they will be judged.

A successful meeting always leads to action. Decision should take up the (27) of the meeting minutes, including the name of the person delegated to each task, and a(n) (28) for its completion. Circulate the minutes after the meeting and again just before the next one.

Draw out quieter members of the group. (29) helps create a relaxed and productive atmosphere. Do not (30) out any individual for personal criticism -- they will either silently (31) , upset and humiliated, or try to come up with excuses rather than focusing on the problems in (32) Save critical comments for a private occasion.

If you're talking for more than 50 per cent of the time, you're (33) the meeting.

(19)

A．selective

B．optional

C．practical

D．alternative

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第2题

The marketing plan, the central instrument for directing and coordinating the marketing effort of a company, operates at the ________ levels.

A、functional and operational

B、strategic and tactical

C、corporate and operational

D、customer and expenditure

E、corporate and division

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第3题

Read the text and choose the correct answer to the question. Jīntiān Hāěrbīn 7 dù，Shànɡhǎi 16dù，Shànɡhǎi bǐ Hāěrbīn rè。今天哈尔滨7度，上海16度，上海比哈尔滨热。 wèn：Hé Hāěrbīn xiānɡbǐ,Shànɡhǎi zěnmeyànɡ ？问：和哈尔滨相比，上海怎么样？

A、Shànɡhǎi bǐ Hāěrbīn lěnɡ. 上海比哈尔滨冷。

B、Shànɡhǎi méiyǒu Hāěrbīn rè. 上海没有哈尔滨热。

C、Shànɡhǎi bǐ Hāěrbīn rè. 上海比哈尔滨热。

D、Bù zhīdào. 不知道。

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第4题

•Read the extracted report below about business intelligence.

•Choose the best word to fill each gap from A, B, C or D on the opposite page.

•For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet.

Benefits of Business Intelligence

One of the most effective uses of business intelligence is within the enterprise, disseminating key business metrics to knowledge workers and information stakeholders at every level. The benefits of business intelligence, however, (19) beyond the walls of the enterprise.

Customers can (20) from the sharing of information like how effective the company has been in meeting delivery (21) and product quality objectives. Perhaps more importantly, providing (22) to this information sends a powerful (23) to the customer base that the company will live up to its (24) .

Business intelligence can help improve the performance levels of suppliers by providing them with metrics such as competitiveness of bids, ease of (25) , timeliness of delivery, accuracy of invoicing or any other important (26) Providing suppliers these (27) typically creates for them powerful (28) to improve performance where (29) .

Effective business intelligence solutions ensure that you are able to share the data from these solutions with all of these (30) Business intelligence solutions enable you and your employees to make better, more (31) decisions that will have a (32) impact on your company. They also enable your company to (33) its partnerships with customers and suppliers, which, in return, makes your business even stronger.

(19)

A．expand

B．enlarge

C．grow

D．extend

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第5题

（）is software about the relation between the customer the customer and the supplier in marketing

A. Customer Relationship Management (CRM)

B. Customer service

C. Sales planning

D. Distribution channel

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第6题

•Read the article below about market research.

•Choose the best word to fill each gap from A, B, C or D on the opposite page.

•For each question 21-30, mark one letter (A, B, C or D) on your Answer Sheet.

Market research

Market research has become more and more important in recent years. In some organisations, in fact, managers will not initiate any activity without market research to back. them up.

The first thing to be said about market research is that it is not an (21) to management decision-making. No form. of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute for creative decision-making by professional managers (22) its very best, all it can do is (23) some doubt and clarify the nature of the problem. It may even be seen as a tool which can improve the (24) of decisions but it is not in itself a decision-making mechanism.

Market research, in (25) with a number of other approaches in marketing, suffers from the frequent complaint that it is not really accurate. Market research results can never be completely accurate because they (26) with a dynamic, ever-changing marketplace. It is vital that this is understood by everyone with an interest in the results. There is, therefore, an ongoing need for creativity and imagination when (27) market research results and when making any (28) to apply them in the marketplace.

Lastly, it should always be remembered that market research is not an end in itself but simply a (29) by which some degree of risk can be removed from marketplace activity. If no activity (30) from the research, then the entire exercise has been completely pointless.

(21)

A．option

B．alternative

C．end

D．opening

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第7题

ASEAN was founded in 1967 by the 5 South-East Asian nations of Indonesia, ______, ______, ______ and ______.

A、Malaysia

B、the Philippines

C、Singapore

D、Thailand

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第8题

•Read the article about packaging and labeling.

•Choose the best word to fill each gap from A, B, C or D that follow.

•For each Question 21-30, mark one letter (A, B, C or D) on your Answer Sheet.

Packaging and labeling are both very important to a product, as most physical products have to he packaged and labeled. Both are thought of as an element of product strategy and many marketers even have called packaging a fifth P.

The main concern in designing packages for products, especially for new products, is to protect the (21) on its journey from the factory to the customer. This is especially true (22) industrial goods and appliances whose sales are made from display models. From the (23) of marketing, packaging is of vital importance in sales promotion. Sales are (24) by packages that are visible, informative, emotionally appealing, and workable.

Good packaging helps sell because (25) with high visibility are easier to find when they are displayed on store shelves. Design with good and useful information may help (26) customers and make them more (27) to decide to buy the goods. The (28) factor in packaging refers to the image that consumers form. after viewing a product.

(29) in packaging means that the container not only protects the product but is also easy to open and re-close, is readily stored, and has utility for secondary uses once the product is used up. For example, in China, some goods are packaged in a special container-- a real cup, which can be used as a cup after the goods within are used up.

The label may be a simple tag attached to the product or an elaborate designed (30) that is part of the package. The label normally carries information about the brand name, manufacturer's name and address, price, specifications, and so on.

(21)

A．goods

B．cargoes

C．merchandise

D．products

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第9题

•Read the article below about exporting and the questions. •For each question

•Read the article below about exporting and the questions.

•For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.

Problems Potential Exporters Are Facing

Many firms fail to succeed, because when they begin exporting they have not researched the target markets or developed an international marketing plum. To be successful, a firm must clearly define its goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objectives, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise. It may not be able to take this crucial first step without qualified outside guidance.

Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business, the benefits derived should eventually outweigh the investment.

Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter's trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent's reputation. A firm should therefore conduct a thorough evaluation of the distributor's facilities, the personnel handling its account, and the management methods employed.

Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms, too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive.

If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributor's geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available.

Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market, the company may lack sufficient financial resources, or its product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.

In the first paragraph, the writer su

A．get professional advice.

B．study international marketing.

C．identify the most profitable markets.

D．have different objectives to other exporters.

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第10题

•Read the article below about job satisfaction.

•Choose the correct word to fill each gap from A, B, C or D on the opposite page.

•For each question (21-30), mark one letter (A, B, C or D) on your Answer Sheet.

How important is job satisfaction？

At its most basic, a job is just a collection of tasks and duties. An employee's enjoyment of his or her job will thus (21) depend upon whether or not he or she is happy with the particular mix of tasks and duties (22) to that position. Naturally, each and every member of staff is different - some employees want to do easy, (23) tasks without any responsibilities at all, whilst others prefer challenging, varied ones and are pleased to accept any additional responsibilities offered to them. Of course, with a job there are more (24) in play than this: work conditions, pay, working relations and future prospects are (25) too. Nevertheless, tasks and duties are the central feature, and should therefore be considered as a separate (26) in themselves.

So, how important is an employee's enjoyment of his or her individual (27) of tasks and duties？ Most business owners and managers would (28) that it is very significant indeed. If a member of staff considers his or her tasks and duties to be too easy or unchallenging or, in contrast, too diverse or irksome, then he or she will feel dissatisfied, and all the inevitable knock-on effects will (29) themselves - absences, lateness, reduced work-rate and performance, conflict, low morale, or even resignations. Thus it is important that staff are well suited to their employment, that jobs are improved as far as possible and redesigned as and when necessary - all to (30) that your employees enjoy what they do.

(21)

A．highly

B．largely

C．extensively

D．widely

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？Read the article below about marketing.？Choose the best word or phrase to fill each gap f