It is a good idea to read your speech word for word to your listeners.
- · 有5位网友选择 对,占比55.56%
- · 有4位网友选择 错,占比44.44%
A、harmony
B、agreement
C、balance
D、compromise
A、objects
B、events
C、feelings
D、people
E、behaviors
A、considering
B、on the subject of
C、in relation
D、referring
阅读理解。 |
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: "I can't believe it-Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome." They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes. Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it. Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It's a golden group. They have a lot of money to spend, but they don't trust ads. So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don't know when a conversation you overhear is just a performance. |
1. The two attractive young women were talking so as to _____. |
A. get the sweater at a lower price B. be heard by people around C. be admired by other shoppers D. decide on buying the sweater |
2. Lorenzo Bertolla is _____. |
A. a very popular male singer B. an advertising agency C. a clothing company in Rome D. the brand name of clothes |
3. What can we infer from the passage? |
A. Traditional advertising will soon disappear in the market. B. The MTV generation tends to be more easily influenced by all kinds of ads. C. That traditional advertising is too direct may lead to its decreasing effectiveness. D. Undercover marketing will surely be banned soon by the government. |
4. Which of the following would be the best title for the passage? |
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters C. Ways of Advertising D. Undercover Marketing |
•Choose the best word or phrase to fill each gap from A, B, C, or D on the opposite page.
•For each question 19--33, mark one letter (A, B, C, or D) on your Answer Sheet.
Cruise Ship Holidays
Passengers on cruise ship holidays, as they are (0) on TV programs and films, usually appear to be both rich and elderly. Such people do not, however, accurately represent the 6.8 million (19) who took this kind of holiday last year. Over the last few years the world cruise industry has concentrated on (20) to younger, less wealthy people, giving them a/an (21) more like a floating disco than the traditional quiet holiday on a luxury ship. Even families with young children are no longer so (22) on cruise ship. Partly as a result, the number of passengers taking a cruise has increased by a/an (23) of 8.5 % a year since 1990.
Cruise Star is now the world's (24) cruise line. The other two major companies are Intersail and Seaways. Together these three carry (25) half the world's cruise passengers and (26) almost all the industry's profits. For the 30 or so smaller firms, life is much tougher. That is because (27) size brings so many benefits to the large firms. They can negotiate bulk discounts on (28) such as food and fuel, and even, if they order enough of them, on ships. A secondary (20) for the smaller operators is that they cannot spread overheads such broadly marketing. A significant part of the cost of (30) people on a cruise happens before they go on board the ship. The three large companies between them spend more than $ 100 million a year on TV (31) in America. They (32) armies of salesman. Delivering passengers to the ship is part of package deal and, once again, (33) means savings: Cruise Star is the biggest single buyer of airline tickets in America.
(19)
A.passengers
B.holders
C.managers
D.producers
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