题目内容
（请给出正确答案）
A．connected
B．united
C．combine
D．joined
简答题官方参考答案
（由简答题聘请的专业题库老师提供的解答）
更多“Read the article below about foundations of business. Choose the correct word or phrase t”相关的问题
•Choose the best word to fill each gap from A, B, C or D on the opposite page.
•For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet.
Benefits of Business Intelligence
One of the most effective uses of business intelligence is within the enterprise, disseminating key business metrics to knowledge workers and information stakeholders at every level. The benefits of business intelligence, however, (19) beyond the walls of the enterprise.
Customers can (20) from the sharing of information like how effective the company has been in meeting delivery (21) and product quality objectives. Perhaps more importantly, providing (22) to this information sends a powerful (23) to the customer base that the company will live up to its (24) .
Business intelligence can help improve the performance levels of suppliers by providing them with metrics such as competitiveness of bids, ease of (25) , timeliness of delivery, accuracy of invoicing or any other important (26) Providing suppliers these (27) typically creates for them powerful (28) to improve performance where (29) .
Effective business intelligence solutions ensure that you are able to share the data from these solutions with all of these (30) Business intelligence solutions enable you and your employees to make better, more (31) decisions that will have a (32) impact on your company. They also enable your company to (33) its partnerships with customers and suppliers, which, in return, makes your business even stronger.
(19)
A．expand
B．enlarge
C．grow
D．extend
A、preference
B、maintenance
C、occurrence
D、emergence
A、constitute
B、generate
C、accelerate
D、underline
•Choose the best word to fill each gap from A, B, C or D on the opposite page.
•For each question 21-30, mark one letter (A, B, C or D) on your Answer Sheet.
Market research
Market research has become more and more important in recent years. In some organisations, in fact, managers will not initiate any activity without market research to back. them up.
The first thing to be said about market research is that it is not an (21) to management decision-making. No form. of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute for creative decision-making by professional managers (22) its very best, all it can do is (23) some doubt and clarify the nature of the problem. It may even be seen as a tool which can improve the (24) of decisions but it is not in itself a decision-making mechanism.
Market research, in (25) with a number of other approaches in marketing, suffers from the frequent complaint that it is not really accurate. Market research results can never be completely accurate because they (26) with a dynamic, ever-changing marketplace. It is vital that this is understood by everyone with an interest in the results. There is, therefore, an ongoing need for creativity and imagination when (27) market research results and when making any (28) to apply them in the marketplace.
Lastly, it should always be remembered that market research is not an end in itself but simply a (29) by which some degree of risk can be removed from marketplace activity. If no activity (30) from the research, then the entire exercise has been completely pointless.
(21)
A．option
B．alternative
C．end
D．opening
•For each question (13-18), mark one letter (A, B, C or D) on your Answer Sheet.
BRITISH COMPANIES CROSS THE ATLANTIC
Next month a large group of British business people are going to America on a venture which may generate export earnings for their companies' shareholders in years to come. A long list of sponsors will support the initiative, which will involve a &3-million media campaign and a fortnight of events and exhibitions. The ultimate goal is to persuade more Americans that British companies have something to interest them.
While there have been plenty of trade initiatives in the past, the difference this time round is that considerable thinking and planning have gone into trying to work nut just what it is that Americans look for in British products. Instead of exclusively promoting the major corporations, this time there is more emphasis on supporting the smaller, more unusual, niche businesses.
Fresh in the memories of ail those concerned is the knowledge that America has been the end of many a large and apparently successful business. For Carringtons, a retail group much respected by European customers and investors, America turned out to be a commercial disaster and the belief that they could even show some of the great American stores a retailing trick or two was hopelessly over-optimistic.
Polly Brown, another very British brand that rode high for years on good profits and huge city confidence, also found that conquering America, in commercial and retailing terms, was not as easy as it had imagined. When it positioned itself in the US as a niche, luxury brand, selling shirts that were priced at $40 in the UK for $125 in the States, the strategy seemed to work But once its management decided it should take on the middle market, this success rapidly drained away. It was a disastrous mistake and the high cost of the failed American expansion plans played a large role in its declining fortunes in the mid-nineties.
Sarah Scott, managing director of Smythson, the upmarket stationer, has had to think long and hard about what it takes to succeed in America and she takes it very seriously indeed. 'Many British firms are quite patronising about the US,' she says. 'They think that we're so much more sophisticated than the Americans. They obviously haven't noticed Ralph Lauren, an American who has been much more skilled at tapping into an idealised Englishness than any English company. Also, many companies don't bother to study the market properly and think that because something's successful in the UK, it's bound to be successful over there. You have to look at what you can bring them that they haven't already got. On the whole, American companies are brilliant at the mass, middle market and people who've tried to take them on at this level have found it very difficult.'
This time round it is just possible that changing tastes are running in Britain's favour. The enthusiasm for massive, centralised retail chains has decreased. People want things with some sort of individuality; they are fed up with the banal, middle-of-the-road taste that America does so well. They are now looking for the small, the precious, the 'real thing', and this is precisely what many of the companies participating in the initiative do best.
The main reason that the British business people are going to America is to
A．encourage American consumers to buy their products.
B．analyse how American companies attract media coverage.
C．look for financial backing from American investors and banks.
D．investigate how British and American companies could form. partnerships.
A、Impact test is a typical static testing method.
B、Toughness is a measure of a material’s resistance to brittle fracture when a crack is present.
C、A material’s tensile stress tends to gradually increase with the size of the crack increases.
D、Fracture toughness is used in design to find allowable flaw size.
A．in
B．over
C．on
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