此题为判断题(对,错)。
此题为判断题(对,错)。
此题为判断题(对,错)。
B.37 percent.
C.9.5 percent.
D.23.5 percent.
B.37 percent.
C.9.5 percent.
D.23.5 percent.
Shoppers on Black Friday, the traditional start of the holiday shopping season in America, are notoriously aggressive. Some even start queuing outside stores before dawn to be the first to lay their hands on heavily discounted merchandise. Despite the frenzy at many stores, however, the recession appears to have accelerated the pace at which shoppers are abandoning bricks and mortar(传统实体商场) in favor of online retailers——e-tailers. So this year Black Friday (so named because it is supposed to put shops into profit for the year) also marks the start of many conventional retailers" attempts to regain the initiative.
E-commerce holds particular appeal in straitened times as it enables people to compare pries across retailers quickly and easily. Buyers can sometimes avoid local sales taxes online, and shipping is often free. No wonder, then, that online shopping continues to grow even as the offline sort shrinks.
The shift in spending to the Internet is good news for companies like P&G that lack retail outlets of their own. But it is a big concern for bricks-and-mortar retailers, whose prices are often higher than those of e-tailers, since they must bear the extra expense of running stores. Happily, however, conventional retailers are in a better position to fight back than last year, when overstocking forced them to resort to ruinous discounting.
The most obvious response to the growth of e-tailing is for conventional retailers to redouble their own efforts online. The online arms of big retailers are performing well, on the whole. Retailers are also trying to make shopping seem fun and exciting to counteract the economic gloom. One common tactic is to set up "pop-up" stores, which appear for a short time before vanishing again, to foster a sense of novelty and urgency. Following the lead of many bricks-and-mortar outfits, eBay recently launched a pop-up in New York where customers could inspect items before ordering them.
Stores are also trying to lure customers by offering services that are not available online. Best Buy, a consumer-electronics retailer, has started selling music lessons along with its musical instruments. Lululemon Athletica, which sells sports clothes, offers free yoga classes. The idea is to bring people back to its shops regularly, increasing the likelihood that they will develop the habit of shopping there.
Why is the recession of conventional business accelerating? 查看材料
A. Because conventional retailers don"t care for their customers.
B. Because more people are waiting for the best bargain.
C. Because stores compete by offering discounted merchandise.
D. Because many customers begin to favor shopping onhne.
Everyone likes to shop for gifts for the holidayseason, but few people know the history of holiday shopping.While people haveheard of Black Friday, most do not know its origins.Black Friday is the dayafter Thanksgiving (感恩节).On this day most retail stores opentheir doors very early—some as early as 4 am.In addition, they provide theircustomers with great discounts on products.With this in mind, it is clear tosee why so many shoppers buy many of their Christmas gifts on Black Friday.
Black Friday is not as old as many people think.Infact, it is believed that the first Black Friday was held in the 1970s in the USA .It was aday when stores decided to mark the start of the holiday season.In order todraw more customers, they offered great discounts.All products sold very well.This large success resulted in the name Black Friday.It was so named becausethe stores were “in the black”.This financial term means the stores made a lotof money.However, it was not until around 2002 that Black Friday reallystarted to gain in popularity.Today in the USA , countless advertisers proudlyannounce their Black Friday sales.They hope to attract shoppers into theirstores.
BlackFriday is a day when many shoppers in the USA go out and buy gifts, eventhough Christmas Eve is still a more popular day to shop.Thanks to the Internet,it is now possible to get some excellent Black Friday deals online.So if youdon’t want to get to the stores by 4 am, this is the perfect way to still getitems at reduced prices.
1.
Many people know the history of Black Friday.
A.True
B.False
C.Not Given
2.
Most stores open their doors for business very early on Black Friday.
A.True
B.False
C.Not Given
3.
Customers get better service on Black Friday.
A.True
B.False
C.Not Given
4.
Black Friday started in the USA .
A.True
B.False
C.Not Given
5.
The holiday season ends on Black Friday.
A.True
B.False
C.Not Given
6.
“In the black” is a financial term.
A.True
B.False
C.Not Given
7.
Black Friday is no longer popular.
A.True
B.False
C.Not Given
8.
People like to shop online on Christmas Eve.
A.True
B.False
C.Not Given
9.
It is possible to get Black Friday discount online.
A.True
B.False
C.Not Given
10.
Things are sold at their lowest prices at 4 am.
A.True
B.False
C.Not Given
B.Because it’s always cloudy and dark on that day.
C.Because people have to stand in line in the darkness to wait for the opening of stores.
D.Because there are black marks on the road due to the heavy traffic on Thanksgiving Day.
Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D.
听力原文: The winter gift-giving season is responsible for twenty percent of all retail spending at American businesses. But how and when people buy holiday gifts is changing. Record numbers of Americans are turning to the Internet. More than 100 million people are expected to buy something online this holiday season.
Traditionally, the biggest shopping day of the year was in late November on the day after Thanksgiving. People still call it "Black Friday." The idea was that it could push businesses "into the black"-the traditional color for recording profits. Red is for debts. But now the busiest days are right before Christmas. Many people wait for last-minute price reductions.
With the rise of the Internet, the National Retail Federation came up with a new term. "Cyber Monday" is the Monday after Thanksgiving. The idea is that many people look in stores over the weekend. Then, to save time, they order online using the Internet at their jobs when they return back to work. Cyber Monday is a big day online. But market researchers at ComScore Networks reported that the biggest day of the holiday season so far was December thirteenth. The company said people spent almost 670 million dollars at American sites that day. That did not include travel sites.
ComScore estimates that online spending during this holiday season will reach almost 25 billion dollars that is 25 percent over last year.
Online selling makes it easier for businesses to react to changing conditions. It costs less to change the advertising on a Web site than in stores.
(27)
A.It is the most unlucky day in a year.
B.It is the busiest shopping day now.
C.It is the day after Thanksgiving.
D.It is the day before Christmas.
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