Marketing involves selling products and services, but that doesn’t mean marketing is l
Business people focused on the production of goods from the Industrial Revolution until the early twentieth century, and on the selling of goods from the 1920s to the 1950s. Marketing received little attention up to that point. After 1950, however, business people recognized that their enterprises involved not only production and selling but also the satisfaction of customers'needs. They began to implement the marketing concept, a business philosophy that involves the entire business organization in the dual process of satisfying customer needs and achieving the organization's goals.
Implementation of the marketing concept begins and ends with marketing information about customers — first to determine what customers need, and later to evaluate how well the firm is meeting those needs.
21. Marketing adds value in the form. of utility, or the power of a product or service to satisfy a need.
22. Business people focused on the production of goods from the Industrial Revolution until the 19 century.
23. From 1920s to 1950s, marketing received a lot of attention from public.
24. Business people began to implement the marketing concept, a business philosophy that involves the process of satisfying customer needs and achieving the organization's goal.
25. Implementation of the marketing concept begins and ends with marketing information about customers.
根据下面内容,回答题:
In the past,the concept of marketing emphasised sales.The producer or manufacturer made a product he wanted to sell.(0) C Basically。selling the product would
be accomplished by sales promotion,which included advertising and personal selling.__8__ Distribudon consisted of transportation,storage,and related services such as financing.standardisation and grading,and the related risks.
The modem marketing concept encompasses all 0f the activities mentioned.but it is based on a different set of principles.__9__In other words,goods should be produced only if they Can be sold.There—fore,the producer should consider who is going to buy the product-or what the market for the product is—before production begins.__10__Marketing now involves first deciding what the customer Wants,and designing and producing a product that satisfies these Wants at a profit to the company.__11__This is much more diffcult since it involves human behaviour.__12__ Thus,demand and market forces are still important aspects of modem marketing,but they are considered prior to the production process.
A.It subscribes to the notion that production can be economically justified only by consumption.
B.In addition to sales promotion,marketing also involved the physical distribution of the product to the places where it was actually sold.
C.Marketing is as important in today’S economy as the production of goods and services.
D.Production,on the other hand,is mostly an engineering problem.
E.Instead of concentrating solely on production,the company must consider the desires of the consumem.
F.This is very different from making a product and then thinking about how to sell it.
G.More than half the cost of consumer goods can be traced to marketing activities.
__________
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A、A. trends
B、B. objectives
C、C. circle
D、D. focus
&8226;Look at the statements below and the advertisements on the opposite page.
&8226;Which advertisement does each statement 1-7 refer to7
&8226;For each sentence 1-7, mark one letter (A, B, C, or D) on your Answer Sheet.
&8226;You will need to use some of the letters more than once.
A
ILT Consultants £19,000 + benefits
Here's an exciting opportunity to combine your presentation skills and organisational abilities, working for a team of systems analysts. You will need to have a good eye for detail as the role involves large amounts of proof reading and checking. The job also involves client liaison at all levels, as well as an element of research.
B
John Guild & Son £17,500 + benefits
City finance house seeks a mature person to work for the Secretariat. The post involves: looking after customers' financial assets such as property and possessions; database work; accounting; and organisational responsibilities. The bulk of the workload is highly confidential. A good level and range of PC experience will secure you an interview.
C
Hooper's £17,000
Join this household name and play a key part in supporting their Regional Operations Director and Marketing team. This is a newly-created position within a well-established firm and there is plenty of opportunity for you to develop your role. You will need to be self-motivated with the ability to prioritise, Some Windows experience essential.
D
ITC Investment Consultants £18,000 +
This is an opening for a bright, part-qualified assistant to work in an investment company's busy personnel department. You will need to have one year's experience of interviewing job applicants, and the confidence to handle appraisals and disciplinary actions. Further training will be offered for the right candidate. Keyboard skills are desirable as you will manage all personal correspondence.
This job involves working for a well-known company,
A.strategy
B.research
C.arrangement
D.agreement
A.value-taken
B.value-token
C.value-laden
D.value-chosen
Why does the professor say this:
A.To show that agriculture involves taking risks
B.To illustrate the function of transporting
C.To compare various methods of harvesting
D.To describe job opportunities in marketing
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