Reading: SELF-STUDY TIPS 21. Choose the correct heading for section F.
A.Use the library
B.Photocopy important material
C.Create a working space
D.Exercise regularly
A.Use the library
B.Photocopy important material
C.Create a working space
D.Exercise regularly
•Choose the best word to fill each gap from A, B, C or D on the opposite page.
•For each question 21-30, mark one letter (A, B, C or D) on your Answer Sheet.
Market research
Market research has become more and more important in recent years. In some organisations, in fact, managers will not initiate any activity without market research to back. them up.
The first thing to be said about market research is that it is not an (21) to management decision-making. No form. of market research, no matter how deep, complicated and detailed, can ever be seen as a substitute for creative decision-making by professional managers (22) its very best, all it can do is (23) some doubt and clarify the nature of the problem. It may even be seen as a tool which can improve the (24) of decisions but it is not in itself a decision-making mechanism.
Market research, in (25) with a number of other approaches in marketing, suffers from the frequent complaint that it is not really accurate. Market research results can never be completely accurate because they (26) with a dynamic, ever-changing marketplace. It is vital that this is understood by everyone with an interest in the results. There is, therefore, an ongoing need for creativity and imagination when (27) market research results and when making any (28) to apply them in the marketplace.
Lastly, it should always be remembered that market research is not an end in itself but simply a (29) by which some degree of risk can be removed from marketplace activity. If no activity (30) from the research, then the entire exercise has been completely pointless.
(21)
A.option
B.alternative
C.end
D.opening
A、They choose a job without thinking it through
B、They become stuck in the same job for decades
C、They spend an average of one year finding a job
D、They get bored after working for a period of time
•Choose the best word to fill each gap from A, B, C or D on the opposite page.
•For each question (19-33), mark one letter (A, B, C or D) on your Answer Sheet.
Who Benefits Most from Company Training?
According to recent research, the better educated and the higher up the socio-economic scale you are, the more likely you are to be offered workplace training. And, incidentally, the more likely you are to then turn (19) the offer, pleading family and personal commitments or (20) of work. Less qualified staff, on the other hand, are offered fewer training opportunities, but are more eager to (21) them up. In fact, people with few or no educational qualifications are three times more likely to accept training when it is offered.
In the majority of companies, more (22) are allocated to management training than to other areas. Employers (23) their better qualified staff as more important to the business, so they pay them accordingly and invest more in them in (24) of training. This is (25) by the fact that organisations are dependent on properly (26) managers making the right decisions. But this (27) may mean that companies are (28) other parts of the workforce down.
The researchers found a growing demand for training among the lower-skilled. Unfortunately this demand is not being (29) by employers, even though there are strong indications that companies would benefit from doing so. They also discovered that, despite the substantial (30) between the training provided for managers and that offered to other staff, there was still widespread endorsement of training.
For the purposes of the research, training was defined as any (31) of planned instruction or tuition provided by an employer with the aim of helping employees do their work better. It therefore included a wide variety of approaches. On-the-job and classroom training (32) to be used equally by employers. But learning on the job, which involved observing a certain procedure and then practising it, was easily the most popular method for all categories of employee. While many felt that learning from colleagues was best, very few (33) the internet as an effective way to train.
(19)
A.back
B.over
C.down
D.off
为了保护您的账号安全,请在“简答题”公众号进行验证,点击“官网服务”-“账号验证”后输入验证码“”完成验证,验证成功后方可继续查看答案!