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提问人：网友cocolwang 发布时间：2022-01-07

[主观题]

Here is an advertisement. Suppose you are going to apply for the post. You should write a

letter to the secretary for information about the working hours, wages, and the tasks. Your letter should be no less than 100 words. Now write the letter on the Answer Sheet.

Vacancy:

XX University, located in Heilongjiang, is looking for an English teacher-assistant for this coming September term. Applicants should pass CET Band 4.

Further details:

The Secretary, XXX University

Telephone; 0451-87654321

Fax: 0451-87651234

Email: resume @ China job. com

Web-site: http: //www. XXX . com

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第1题

Section ADirections: In this section, you will hear 8 short conversations and 2 long conve

Section A

Directions: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A, B, C and D, and decide which is the best answer.

听力原文：M: This TV set is getting worse and worse. Now it doesn't work at all.

W: Here's an advertisement on the newspaper about a biog. TV sale. Usually a big sale like this would have some good bargains. What would you say？

Q: What does the woman suggest？

(12)

A．They have to bargain on the sale.

B．The TV set is usually on sale.

C．They advertise to sell their TV set.

D．They go to buy a TV set at a bargain price.

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第2题

【简答题】1. What do you think “Christmas Day” and “...

【简答题】1. What do you think “Christmas Day” and “Morning” symbolize respectively？ 2. What makes the habit of getting up in the early morning still cling to Rob？ 3. What is the writing technique here？ 4. What is the theme of this text？ 5. How did the author advertise the thesis of her story—“Love alone could awaken love？” 6. Do you agree that only love can awaken love？ What is the essence of true love？ Give your reasons. 7. Is love the solution to all the problems in the world today？ Comment. 8. How do you translate the title of the story？ 9. Give more examples of figure-ground reversals, tell what they may mean, and what change will happen if figure and ground are not reversed. 10. Attitudes towards love of god to humans, love between parents and children, love between husband and wife, and love between siblings, are different. In what way are they different between Chinese culture and Western culture？

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第3题

听力原文：M: Right, I guess you' ve got some ideas for our product promotion.W: Well, first

听力原文：M: Right, I guess you' ve got some ideas for our product promotion.

W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.

M: Yes, that' s a good idea.

W: Then TV commercials.

M: Just a moment, are you sure we' re allowed to advertise medicines on TV？

W: Oh yes, provided they are not drugs which need a prescription. You can advertise over-the- counter products. We can get users of our products to recommend them-- "Their lotion cured my disease in six days." for example.

M: Now, hold on. It is forbidden to claim any positive cure for a disease. And we mustn' t offer any drugs for illness which should be treated by a doctor.

W: Mmm. OK. What about this--a series of full page newspaper ads with the message that most doctors consider our products the best.

M: That depends on whether it' s true.

W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who's not satisfied with one of our products. It's possible to do that, isn't it？

M: No, I' m afraid not. Manufacturers of medical products are not allowed to promise a return of price in their ads.

W: Well, it looks as though I' ll have to come up with something else. I never realize the regulations were so rigid.

(20)

A．What kind of medicine to develop.

B．When to advertise the drugs.

C．How to promote their products.

D．The regulations of medicine advertising.

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第4题

Starting a restaurant can be rewarding bu...

Starting a restaurant can be rewarding but challenging. Here are some steps to help you to make your restaurant business a success. First, take a look at the restaurants that will be your competition. Learn what your competitors (竞争者) are serving and use the information to create a restaurant that will stand out among them. Speak to people to understand what type of restaurant they would like to have in the area. Next, you will need to make a decision as to what kind of food you plan to offer. Choosing your target customers will help determine what type of food you will offer. Research the different types of menus and select the menu items that will be right for your restaurant. Deciding on the building and its location is also important for your success. Make sure that the building is easily found and reached. It is important to be located in an area that will attract customers. Finally, do plenty of public relations work and advertisement of the restaurant opening. Consider having some special discounts and door prizes on the day of the grand opening. According to the passage, the first step in starting a restaurant is to ____________.

A、find a suitable location.

B、set up your profit goal.

C、learn much about your competitors.

D、advertise the opening of your restaurant.

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第5题

听力原文：M: Right, I guess you've got some ideas for our product promotion（23).W: Well, fi

听力原文：M: Right, I guess you've got some ideas for our product promotion(23).

W: Well, first we must win over the medical circle, so I thought we should launch a campaign in all the specialist medical journals to promote our drugs, antibiotics and so on.

M: Yes, that's a good idea.

W: Then TV commercials.

M: Just a moment, are you sure we're allowed to advertise medicines on TV？

W: Oh yes, provided they are not drugs which need a prescription. You can advertise over- the-counter products. We can get users of our products to recommend them--"Their lotion cured my disease in six days." for example.

M: Now, hold on. It is forbidden to claim any positive cure for a disease. And we mustn't offer any drugs for illness which should be treated by a doctor.

W: Mmm. OK. What about this—a series of full page newspaper ads with the message that most doctors consider our products the best.

M: That depends on whether it's true.

W: Sure it is. But here is another suggestion. We could offer to return the purchase price to anyone who's not satisfied with one of our products (24). It's possible to do that, isn't it？

M: No, I'm afraid not (24). Manufacturers of medical products are not allowed to promise a return of price in their ads.

W: Well, it looks as though I'll have to come up with something else. I never realize the regulations were so rigid (25).

(20)

A．The advertising price of the products.

B．How to develop the quality of the drugs.

C．How to promote their products.

D．HOW to satisfy people with more medicine.

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第6题

Every few weeks, outside the movie theatre in practically every American town in the late

1910s, stood the life-size cardboard figure of a small tramp--dressed【C1】______, ragged ,baggy pants, a cutaway coat and vest and a battered derby hat-【C2】______the words I AM HERE TODAY. An advertisement【C3】______a Charlie Chaplin film was a【C4】______of happiness, of that precious, almost shocking moment when art delivers【C5】______life cannot,

Eighty years【C6】______, Chaplin is still here. In a 1995 worldwide survey of film critics, Chaplin was voted【C7】______greatest actor in the movie history. He was the first,【C8】______the last, person to control【C9】______aspect of the filmmaking process--【C10】______his own studio and producing, directing, writing and editing the movies he starred in. In the first few decades of the 20th century,【C11】______weekly movie-going was the national【C12】______, Chaplin more or less helped【C13】______an industry into an art. In 1916,his【C14】______year in films, his salary of $10, 000 a week made him the highest-paid actor --【C15】______the highest-paid person- in the world.【C16】______1920, the Chaplin craze, accompanied by a flood of Chaplin dances, songs, dolls, comic books and cocktails, was【C17】______everywhere. Filmmaker Mack Sennett thought【C18】______"just the greatest artist who ever lived. "Other early admirers【C19】______George Bernard Shaw, Marcel Proust, and Sigmund Freud.【C20】______1981 to 1987, IBM used the Tramp as the logo to advertise its venture into personal computers.

【C1】

A．for

B．in

C．by

D．with

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第7题

Every few weeks, outside the movie theatre in practically any American town in the late 19

10s, stood the life-sized card-board figure of a small tramp (流浪汉) dressed【61】ragged, baggy pants, a cutaway coat and vest and a battered derby hat--【62】the words I AM HERE TODAY. An advertisement【63】a Charlie Chaplin film was a【64】of happiness, of that precious, almost shocking moment when art delivers【65】life cannot.

Eighty years【66】, Chaplin is still here. In a 1995 worldwide survey of film critics, Chaplin was voted【67】greatest actor in movie history. He was the first,【68】the last, person to control【69】aspect of the filmmaking process--【70】his own studio and producing, directing, writing, and editing the movies he starred in. In the first few decades of the 20th century,【71】weekly movie-going was the national【72】, Chaplin more or less helped【73】an industry into an art. In 1916, his【74】year in alms, his salary of ＄ 10,00 a week made him the highest-paid actor--【75】the highest paid person--in the world.【76】1920, the Chaplin craze, accompanied by a flood of Chaplin dances, songs, dolls, comic books and cocktails, was【77】everywhere. Filmmaker Mack Sennett thought【78】"just the greatest artist who ever lived". Other early admirers【79】George Bernard Shaw, Marcel Proust, and Sigmund Freud.【80】1981 to 1987, IBM used the Tramp as the logo (标志) to advertise its venture into personal computers.

(56)

A．for

B．in

C．by

D．with

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第8题

Dear company owner, If you want to install vending machines in your office building, why

dont you use our Super Mom Vending？ Although a healthy snacks vending machine from Super Mom Vending has many advantages to offer, many customers are concerned with its cost. First and foremost, it should be noted that a healthy snacks vending machine from Super Mom Vending will have all of its operations conducted at no cost to you. The list of services for the healthy snacks vending machine that will be performed for free include stocking, restocking the machine, cleaning it, and maintaining the machines day to day functionality. The purchase, maintenance, and continual stocking of a traditional vending machine can potentially cost thousands of dollars. By comparison, Super Mom Vending strives to keep the cost of the average healthy snacks vending machine affordable. For a complimentary price quote of the cost of a healthy snacks vending machine for your business, you are encouraged to contact Super Mom Vending through our Web site, www.supermom.com for a personalized quote. Here are some of the snacks and beverages your employees can buy from our Super Mom Vending. Snacks: Chocolate biscuits(per box)$1.10 Butter cookies(per box)1.25 Sweetbreads with cheese 0.80 Shortcakes 0.70 Drinks: Soft drinks in can $0.70 Brewed coffee w/sugar 0.80 Unsweetened milk 0.70 Fruit juices 0.60

What is the purpose of this brochure？

A．To advertise a food company

B．To encourage employees to use vending machines

C．To publicize a company product

D．To notify customers of a sale event

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第9题

A man once said how useless it was to put advertisements in the newspapers. "Last week," s

aid he, "my umbrella was stolen from a London Church. As it was a present, I spent twice its worth in advertising, but didn't get it back."

"How did you write your advertisement？" asked one of the listeners, a merchant.

"Here it is," said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, "Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street."

"Now," said the merchant, "I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of great importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one." The merchant then took a slip of paper out of his pocket and wrote: "If the man who was seen to take an umbrella from the City Church last Sunday evening doesn't wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known." This appeared in the paper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors that had been thrown in, and his own was among the number. Many of them had notes, fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.

What is an advertisement？

A．A news item.

B．A public announcement in the press, on TV, etc.

C．One way to voice one's view.

D．Public opinions.

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第10题

Do you want to live with a strong sense of peacefulness, happiness, goodness, and self-res

pect？ The collection of happiness actions broadly categorized as "honor" help you create this life of good feelings.

Here's an example to show how honorable actions create happiness.

Say a store clerk fails to charge us for an item. If we keep silent, and profit from the clerk's mistake, we would drive home with a sense of sneaky excitement. Later we might tell our family or friends about our good fortune. On the other hand, if we tell the clerk about the uncharged item, the clerk would be grateful and thank us for our honesty. We would leave the store with a quiet sense of honor that we might never share with another soul.

Then, what is it to do with our sense of happiness？

In the first case, where we don't tell the clerk, a couple of things would happen. Deep down inside we would know ourselves as a type of thief. In the process, we would lose some peace of mind and self-respect. We would also demonstrate that we cannot be trusted, since we advertise our dishonor by telling our family and friends. We damage our own reputations by telling others. In contrast, bringing the error to the clerk's attention causes different things to happen. Immediately the clerk knows us to be honorable. Upon leaving the store, we feel honorable and our self-respect is increased. Whenever we take honorable actions we gain the deep internal rewards of goodness and a sense of nobility.

There is a beautiful positive cycle that is created by living a life of honorable actions. Honorable thoughts lead to honorable actions. Honorable actions lead us to a happier existence. And It's easy to think and act honorably again when we're happy. While the positive cycle can be difficult to start, once it's started, it's easy to continue. Keeping on doing good deeds brings us peace of mind, which is important for our happiness.

According to the passage, the positive action in the example contributes to our______.

A．self-respect

B．financial rewards

C．advertising ability

D．friendly relationship

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第11题

The search engine grew quickly and it began to sell _____ （advertise) on the website.

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