Two competitors battle each other in each match of a tournament with six participants. Wha
A.21
B.18
C.16
D.15
E.12
A.21
B.18
C.16
D.15
E.12
Which of the following is NOT true?
A.Most competitors did not finish the race within two hours.
B.Most competitors were interested in the race.
C.Most competitors were trying to run as fast as they could.
D.Most competitors wanted to know it they could run 26 miles.
Which of the following is NOT true?
A.Most competitors did not finish the race within two hours.
B.Most competitors were interested in the race.
C.Most competitors were trying to run as fast as they could.
D.Most competitors wanted to know if they could run 26 miles.
Which of the following is NOT tree?
A.Most competitors did not finish the race within two hours.
B.Most competitors were interested in the race.
C.Most competitors were trying to run as fast as they could.
D.Most competitors wanted to know if they could run 26 miles.
A.Because Microsoft would still be the Number One and Number Two software companies in the world.
B.Because Microsoft would bring down the important stock market indexes, such as Dow Jones Industrial Average.
C.Microsoft competitors know that the company has a referee staring directly over the shoulder.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible (兼容的) programs. This compatibility feature illustrates computer manufactures’ new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories (附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics (图形), whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
第26题:According to the passage, Apple Computer, Inc, has introduced the Mackintosh II and the Mackintosh SE because ________.
A) IBM is changing its computer models continuously
B) it wants to make its machines specialize in specific uses
C) it wants to stay ahead of IBM in the competitive computer market
D) it expects its major competitor IBM to follow its example
Apple's new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible (兼容的) programs. This compatibility feature illustrates computer manufacturers' new attitude of giving customers the features they want. Making Apple computers capable of running IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can. also add accessories (附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor's computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics (图形) , whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies' products, which no doubt will require that both Apple and IBM change marketing strategies.
According to the passage, Apple Computer, Inc. Has introduced tile Mackintosh II and the Mackintosh SE because ______.
A.IBM is changing its computer models continuously
B.it wants to make its machines specialize in specific uses
C.it wants to stay ahead f IBM in the competitive computer market
D.it expects its major competitor IBM to follow its example
1 The scientists in the research laboratories of Swan Hill Company (SHC, a public listed company) recently made a very
important discovery about the process that manufactured its major product. The scientific director, Dr Sonja Rainbow,
informed the board that the breakthrough was called the ‘sink method’. She explained that the sink method would
enable SHC to produce its major product at a lower unit cost and in much higher volumes than the current process.
It would also produce lower unit environmental emissions and would substantially improve product quality compared
to its current process and indeed compared to all of the other competitors in the industry.
SHC currently has 30% of the global market with its nearest competitor having 25% and the other twelve producers
sharing the remainder. The company, based in the town of Swan Hill, has a paternalistic management approach and
has always valued its relationship with the local community. Its website says that SHC has always sought to maximise
the benefit to the workforce and community in all of its business decisions and feels a great sense of loyalty to the
Swan Hill locality which is where it started in 1900 and has been based ever since.
As the board considered the implications of the discovery of the sink method, chief executive Nelson Cobar asked
whether Sonja Rainbow was certain that SHC was the only company in the industry that had made the discovery and
she said that she was. She also said that she was certain that the competitors were ‘some years’ behind SHC in their
research.
It quickly became clear that the discovery of the sink method was so important and far reaching that it had the
potential to give SHC an unassailable competitive advantage in its industry. Chief executive Nelson Cobar told board
colleagues that they should clearly understand that the discovery had the potential to put all of SHC’s competitors out
of business and make SHC the single global supplier. He said that as the board considered the options, members
should bear in mind the seriousness of the implications upon the rest of the industry.
Mr Cobar said there were two strategic options. Option one was to press ahead with the huge investment of new plant
necessary to introduce the sink method into the factory whilst, as far as possible, keeping the nature of the sink
technology secret from competitors (the ‘secrecy option’). A patent disclosing the nature of the technology would not
be filed so as to keep the technology secret within SHC. Option two was to file a patent and then offer the use of the
discovery to competitors under a licensing arrangement where SHC would receive substantial royalties for the twentyyear
legal lifetime of the patent (the ‘licensing option’). This would also involve new investment but at a slower pace
in line with competitors. The licence contract would, Mr Cobar explained, include an ‘improvement sharing’
requirement where licensees would be required to inform. SHC of any improvements discovered that made the sink
method more efficient or effective.
The sales director, Edwin Kiama, argued strongly in favour of the secrecy option. He said that the board owed it to
SHC’s shareholders to take the option that would maximise shareholder value. He argued that business strategy was
all about gaining competitive advantage and this was a chance to do exactly that. Accordingly, he argued, the sink
method should not be licensed to competitors and should be pursued as fast as possible. The operations director said
that to gain the full benefits of the sink method with either option would require a complete refitting of the factory and
the largest capital investment that SHC had ever undertaken.
The financial director, Sean Nyngan, advised the board that pressing ahead with investment under the secrecy option
was not without risks. First, he said, he would have to finance the investment, probably initially through debt, and
second, there were risks associated with any large investment. He also informed the board that the licensing option
would, over many years, involve the inflow of ‘massive’ funds in royalty payments from competitors using the SHC’s
patented sink method. By pursuing the licensing option, Sean Nyngan said that they could retain their market
leadership in the short term without incurring risk, whilst increasing their industry dominance in the future through
careful investment of the royalty payments.
The non-executive chairman, Alison Manilla, said that she was looking at the issue from an ethical perspective. She
asked whether SHC had the right, even if it had the ability, to put competitors out of business.
Required:
(a) Assess the secrecy option using Tucker’s model for decision-making. (10 marks)
When their competitors began mixing paid placement listings with actual search results, Google stayed pure, drawing a clear line between search results and advertising. The rest of the major search engines still make their results pages a morass of paid advertisements and actual search results, supplied by placement payola company Overture. Try a search for "hotel" in the top search engines and you can see just how crowded they are with paid placements (see graphic). Google is still the best place to get the content you came for, not what marketers want you to see.
What is implied but not stated clearly in the passage?
A.Google has used the same simple, clear-cut layout of homepage for 6 years.
B.Google has not mixed placement listing with actual search results.
C.Google is the best place to get the content you came for.
D.Google's success is the result of its unique business operation
Apple's new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture's new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple's effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor's computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies' products, which no doubt will require that both Apple and IBM change marketing strategies.
According to the passage, Apple computer, Inc, has introduced the Mackintosh II and the Mackintosh SE because
A.IBM is changing its computer models continuously.
B.it wants to make its machines specialize in specific users.
C.it wants to stay ahead of IBM in the competitive computer market.
D.it expects its major competitor IBM to follow its examples.
Martin White, correspondent: I heard the government planned that Microsoft would have to come up with the details of this breakup itself, how to divide its people, its-property, its cash into two still very powerful pieces.
To accomplish the breakup, Microsoft would have to sell of about half its assets to create two companies. One would control most of Microsoft software, including Word, Excel and Internet Explorer. The other company would consist mostly of Windows operating system. But only one can keep the name of Microsoft. The other company would become completely independent.
For the first 10 years, the two companies would not be allowed to recombine. And Microsoft's top executives, including Bill Gates, could own stock of only one of them. The result, said Joel Klein, antitrust chief of the Justice Department, would be an exciting, and innovative set of new products with more choices and lower prices for America's consumers.
17 of the 19 states that sued along with the government signed on to the plan, but two states, Ohio and Illinois, dissented, asking that Microsoft be left intact but ordered to change its anti-competitive behavior.
For Microsoft, the breakup plan was not a surprise. Today Microsoft co-founder Bill Gates promised a long court fight and predicted a victory. He said he didn't believe the courts would uphold these radical regulatory suggestions which would hurt consumers and undermine the high technology economy.
Even if the court accepts the government's breakup plan. Microsoft would remain intact as it appeals, and that would take years. But government also asks the court to impose immediate restrictions on the company's business practice even as the court battle drags on.
Anchor: Thanks very much, Martin White in Washington. So the government has won the first battle to prove that' Microsoft's size and power are problem. But it's not clear at all if breaking up the software colossal would make things any better for consumers. Here's our correspondent, Susan Kelley.
Susan Kelley, correspondent: There's no consensus today that breaking up Microsoft would be good for consumers. For one thing, they could end up paying more for Microsoft products. Two companies mean two of everything, including two manufacturing operations.
An industrial analyst: If you run two separate, distinct companies, you lose your economy of scale. That's gonna increase cost for running the company that will ultimately be passed to consumer.
Susan Kelley: There's also no agreement now on whether breaking up Microsoft would improve the quality of products available to consumers. Some said if Microsoft was forced to share its unique code that operates Windows, competitors would be able to make better products to go with Windows. What would it be, though, is a lot of companies deciding to write competitive products because they now think the playing field is level. Others claim that progress in bringing new products to market will slow if the Microsoft brain trust is split in two.
An industrial analyst: There's a lot of cohesion that takes place by working as one solid entity rather than a separate distinct group of companies.
Susan Kelley: As for competitors eager for a breakup, they will still find themselves facing formidable foes. Microsoft is by far the Number One company. If you split it in two, it will be the Number One and Number Two software companies in the world.
Bottom line: Plenty of reasons to wonder if the government's proposal to brea
A.Microsoft used computer systems to win competition.
B.Microsoft was broken up earlier this month because of the rapid growing broadband market.
C.Microsoft broke anti-trust law by using its monopoly in the market.
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