Rubric for Memo Proposal Evaluation Content - 40 p...

Rubric for Memo Proposal Evaluation Content - 40 pts 1. Clearly states purpose and addresses a specific reader 2. Explains key terms and orients the reader according to audience needs 3. Topic is focused, manageable, and plausible 4. Introduction states problem, purpose, sources, scope, and organization of proposal 5. Proposed program provides a specific plan of action and justifies each task 6. Qualifications and experience indicate skills, work record, and available resources 7. Budget is complete, correct, and includes in-text citations to sources used 8. Meets required length and follows instructions Style - 30 pts 9. Tone is professional, avoiding pompous/disrespectful language 10. Paragraphs are coherent, weaving topic sentences and transitions with new info 11. Items in series or lists reflect parallel structure 12. Active voice is predominant, connecting agents with verbs 13. Word choice (includes technical jargon) is strategic for audience level, yet natural 14. Spelling, grammar, and punctuation are accurate Document Design - 30 pts 15. Formatting and structure are internally consistent 16. Headings and guideposts are used effectively 17. Important information is positioned strategically for emphasis 18. Typography enhances legibility and visual appeal 19. Layout observes basic unit of entire document 20. Chunking, white space, and highlighting facilitate readability