题目内容
（请给出正确答案）
A.It is useful.
B.It is beautiful.
C.It is affordabl
D.It is easy to operat
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更多“Why Macintosh can be so competitive in the market？A.It is useful.B.It is beautiful.C.It”相关的问题
A.It is easy to carry.
B.It is waterproo
C.It has a numeral keypa
D.It is durabl
A．keep track of
B．keep up with
C．keep away from
D．keep abreast with
The iPod Has Turned Apple into a Superbrand
No single brand could be compared to Apple's iPod, which is expected to be the hottest gift over the holiday season. In the three months to December 31st, Apple sold 14m digital music players, compared with 4.5m in the same period in 2004. The iPod (19) a product category, as Sony's Walkman once did when music was delivered on cassette instead of over the internet. And (20) Apple's iTunes Music Store accounting for 80% of legal music downloads, the Californian company now has a brand that marketers hold in awe. But can Apple also use its new brand power to sell (21) computers？
At Apple's annual Macworld event on January 10th, Steve Jobs, the company's chief executive, unveiled what many fans had been (22) : the first Macintosh computers based on chips made by Intel, which also power the vast (23) of personal computers that run Microsoft's Windows operating system. Apple hopes the high performance of its new Intel-based Macs will help it (24) market share from makers of Windows-based PCs.
But the "halo effect" from the iPod remains Apple's most (25) means of boosting sales of its computers. Surveys suggest that some 10-20% of PC users who buy an iPod subsequently go on to buy a Mac. In 2005 the iPod helped the company to (26) its share of the personal-computer market from 3% to 4%. Apple's challenge is that getting people to buy an iPod, a new type of device, is (27) than getting them to switch loyalties in an existing product category.
The most powerful factor working in Apple's favour is peer (28) : what friends and relatives have to say about products is now the most (29) form. of consumer advice, and to be seen with (30) different can be almost taboo. That is why millions of people said they wanted an iPod for Christmas, and not a digital-music player from another manufacturer—even though rival players are often cheaper than iPods. and generally have more (31) .
During the years it (32) in Microsoft's shadow, Apple (33) from having a distinctive, counter-cultural brand. But given its dominance in digital music, where it is anything but the underdog, how long can Apple keep its cool？
(19)
A．creates
B．produces
C．defines
D．invests
When we just had text on screen, the basic user interface was a DOS(66)or maybe a simple list of choices. Now that we have graphics and text at the same time, we can have a much mom intuitive mouse - driven graphics based user interface with(67)menus, as in the Macintosh, Microsoft Windows, and Presentation Manager. When we can add photograph - quality images, animation, good -quality sound, and interactivity, then we ought to be able to make computers much more powerful - and much easier to use. That's tile concept behind(68), the newest buzzword. Multimedia, which typically refers to a synthesis of graphics, animation, optical storage, image processing, and sound, is not a single technology, product, or market. Instead, it is a collection of technologies that proponents believe will one day be joined together. So far, most of the activity in Multimedia has taken place on the Macintosh and on the Amiga because of their(69)graphics and sound features but you can expect this technology to spread to other(70)
A．hint
B．clew
C．prompt
D．clue
听力原文：M: Can I help you？
W: Yes, I need to buy a computer for this semester. I was told it is cheaper to buy computers here.
M: Well, you heard right. We have great discounts for students.
W: I don't know much about computer, and (19)I want a desktop computer with large memory.
M: Well, (20)I highly recommend the Power Macintosh G3. It comes with 64 megabytes of total memory. It should be enough for any student needs you might have. We have a special deal on right now. I should tell you about it, as it only goes until next Tuesday. (20)If you want one, you can actually get 30 percent off the usual sale price.
W: Wow. That's really good. Hey, wait. Is this an Apple computer？
M: Yes, it's a Macintosh. It's Apple. Macintosh and Apple are the same thing.
W: (21)I don't want Macintosh, as nobody in the university uses Macintosh. I want PC.
M: Well, most of the students and professors in the university here use Macintosh. May I ask where you're from？
W: I'm from China.
M: Well, I know that in most Asian countries Apple is not very popular. But here in America, especially in universities and publishing companies, Apple is very commonly used.
W: But I need a computer that can handle writing in Chinese.
M: There are several Chinese writing programs you can use with Macintosh. Chinese is no problem for Apple.
W: Hmm. I think I should ask some of my friends for advice before I make a decision. I'm sorry.
M: No, don't be sorry. It's reasonable to ask your friends. Here is my card, if you need any help.
(20)
A．One with large hard disc.
B．One with a wide screen.
C．One with large memory.
D．One with pink color.
听力原文： Apple Computer Inc. introduced on Tuesday its first computer mouse with multiple but- tons, including four sensors and a tiny scroll ball. Although a departure from the company's traditional mouse, the "Mighty Mouse" looks very similar to the single-button model Apple has long produced. The most obvious difference is the relatively tiny scroll ball at the mouse's head, which can move cursors diagonally as well as up and down across display screens and can be pressed to "click" functions. Designers of the new Apple device wanted a scroll ball that was less obtrusive than other scroll balls and "stayed out of the way" of users who chose not to use it, said David Moody, vice president of Macintosh hardware product marketing.
What did Apple Computer Inc. introduce on Tuesday？
A．Its new computer chip.
B．Its new computer mouse.
C．Its computer sensor.
D．Its computer screen.
Just a sweet, pretty tale？ Not in the view of Ellen Macintosh, who has written extensively about fairy tales. "This story features the stock, two-dimensional characters of most fairy tales, and little character development is attempted," she says. Indeed, although her comment does make one wonder why simplicity of this sort should be out of place in a story for children. Be that as it may, Ellen's main problem is with what the story implies. "Instead of standing up to her cruel stepmother and absurd stepsisters, Cinderella just waits for a fairy godmother to appear and solve her problem. But wouldn't you want a daughter of yours to show more spirit？"
The story is enduring, whatever its shortcomings, and it doesn't take much in the way of analytical skills to see its influence on a number of recent Hollywood productions, all aimed at girls aged five to fifteen. In these versions for the silver screen, the Cinderella character no longer has to clean the house and has no siblings to make her life a misery, though she persists in not showing much backbone. The character of the rich and handsome stranger, however, is retained, and in some cases really is a prince. The role of the fairy godmother is often played by coincidence or sheer luck; we live in an enlightened age when even very young children might reject the notion of fairies. The wicked stepmother may be transformed into a villain of some sort. In the majority of film versions, the heroine has a profession and is even permitted to continue working after marrying her prince — this is the twenty — first century, after all.
Doesn't the success of these films indicate that the story has relevance to children even today？ "Yes," admits Ellen, who sees its message as being rooted in a fundamental childhood desire for love and attention. "Most children experience a sense of inner loneliness as they are growing up and empathies with the protagonist who faces some sort of test or challenge. This can be seen in the original story of Cinderella, where the fairy godmother tells the heroine that she must learn to be gracious and confident if she is to go to the ball. She has to grow spiritually, and by maturing, she becomes attractive to the prince, thus ensuring that the ending of the story will be happy." "In the later versions, this element is missing," says Ellen, "and the theme of the story is simply that a girl's role in life is to be more beautiful than other little girls so that she can carry off the prize: the handsome prince. Is this really what we want girls to grow up believing？"
What is Ellen's main objection to the Cinderella story？
A．The heroine is treated cruelly.
B．The heroine is not assertive enough.
C．The ugly stepsisters are figures of ridicule.
D．The stepmother is a stereotypical character.
Why can't you stop your （eternal） complaining？
A．long
B．everlasting
C．temporary
D．boring
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