题目内容
（请给出正确答案）
what is the Roberts family？
A．We don't know.
B．They are on holiday.
C．They went to Beijing three days ago.
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更多“what is the Roberts family？A．We don't know.B．They are on holiday.C．They went to Beijing th”相关的问题
If Bert Roberts accepts a job with BTC, what will he probably have to do？
A．Get a master's degree
B．Add his testimony to the company's advertisements
C．Move to another country
D．Join a gym
What is Roberts reason to support alternative energy？
A．It has strong economic impact.
B．It affects the US foreign policies.
C．It reduces carbon consumption.
D．It maintains US"s control in energy.
What can be inferred from the teacher's words？
A．The student cannot choose the time.
B．Dr. Roberts may tell the student the answer.
C．Dr. Roberts is the dean of the School of Economics.
D．She does not want to answer the student's question.
What is Roberts view on Al Gores idea？
A．It is urgent for us to do something.
B．It is too late to stop glaciers from melting.
C．People should be more worried about the rising sea.
D．Gore worried too much about disease.
What does Mrs. Roberts mean？
A．She has a few questions about the man's schedule.
B．She'll have the test ready in a few days.
C．The man is not allowed to take the test early.
What conclusion can we get from the passage？
A．What Dr Roberts found is a big beat to perfume industry.
B．What makes a difference is that scent makes wearers more confident.
C．Lynx is really effective in making men look charming.
D．Women are attracted by the smell they appreciate more.
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
The very word "perfume" has feminine meaning to many male ears. Men can be sold" deodorant (除臭剂)", but the idea of all those little bottles with their fussy paraphernalia (随身用具) is too much for the sensitive male ego. Yet no industry can afford to neglect half its potential market, and perfume-makers are ever keen to crack the shell of male silence. Now they may know how to do so.
Craig Roberts of the University of Liverpool and his colleagues -- working with a team from Unilever's research laboratory at nearby Port Sunlight -- have been investigating the problem. They already knew that appropriate scents can improve the mood of those who wear them. What they discovered, though, as they will describe in a forthcoming edition of the International Journal of Cosmetic Science, is that when a man changes his natural body odor it can alter his self-confidence to such an extent that it also changes how attractive women find him.
Half of Dr Roberts's volunteers were given an aerosol spray(烟雾喷剂) containing a commercial formulation of fragrance. The other half were given a spray identical in appearance but lacking active ingredients. The study was arranged so that the researchers did not know who had received the scent and who the fake. Each participant obviously knew what he was spraying on himself, since he could smell it. But since no one was told the true purpose of the experiment, those who got the fake did not realize they were being matched against people with a properly smelly aerosol.
Over the course of several days, Dr Roberts's team conducted several psychological tests on both groups of volunteers. They found that those who had been given the commercial fragrance showed an increase in self-confidence. Not that surprising, perhaps. What was surprising was that their self-confidence improved to such an extent that women who could watch them but not smell them noticed. The women in question were shown short, silent videos of the volunteers. They deemed the men wearing the deodorant more attractive. They were, however, unable to distinguish between the groups when shown only still photographs of the men, suggesting it was the men's movement and bearing, rather than their physical appearance, that was making the difference.
For Unilever and other manufacturers of men's scent, this is an important discovery. The firm's marketing of its, main product in this area, a deodorant called Lynx, plays up the so-called" Lynx Effect"-- which is supposed to make men irresistibly attractive to women. Dr Roberts's experiment, however, suggests that the advertised "Born chicka wah wah" of the product may have nothing to do with a woman's appreciation of the smell, and everything to do with its psychological effect on the man wearing it.
Why are the little bottles with fussy paraphernalia too much for the sensitive male？
A．Because it is of much trouble to carry such bottles.
B．Because such bottles somewhat bear feminine meaning.
C．Because it is fairly enough for them to take deodorant.
D．Because perfume-makers' neglect of them has angered them.
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
Charlie Bell became chief executive of McDonald's in April. Within a month doctors told him that he had colorectal cancer. After stock market hours on November 22nd, the fast-food firm said he had resigned; it would need a third boss in under a year. Yet when the market opened, its share price barely dipped then edged higher. After all, McDonald's had, again, shown how to act swiftly and decisively in appointing a new boss.
Mr. Bell himself got the top job when Jim Cantaloupe died of a heart attack hours before he was due to address a convention of McDonald's franchisees. Mr. Cantaloupe was a McDonald's veteran brought out of retirement in January 2003 to help remodel the firm after sales began falling because of dirty restaurants, indifferent service and growing concern about junk food. He devised a recovery plan, backed by massive marketing, and promoted Mr. Bell to chief operating officer. When Mr. Cantaloupe died, a rapidly convened board confirmed Mr. Bell, a 44-year-old Australian already widely seen as his heir apparent, in the top job. The convention got its promised chief executive's address, from the firm's first non-American leader.
Yet within weeks executives had to think about what to do if Mr. Bell became too ill to continue. Perhaps Mr. Bell had the same thing on his mind: he usually introduced Jim Skinner, the 60-year- old vice-chairman, to visitors as the "steady hand at the wheel". Now Mr. Skinner, an expert on the firm's overseas operations, becomes chief executive, and Mike Roberts, head of its American operations, joins the board as chief operating officer.
Is Mr. Roberts now the new heir apparent？ Maybe. McDonald's has brought in supposedly healthier choices such as salads and toasted sandwiches worldwide and, instead of relying for most of its growth on opening new restaurants, has turned to upgrading its 31,000 existing ones. America has done best at this; under Mr. Roberts, like-for-like sales there were up by 7.5% in October on a year earlier.
The new team's task is to keep the revitalization plan on course, especially overseas, where some American brands are said to face political hostility from consumers. This is a big challenge. Is an in house succession the best way to tackle it？ Mr. Skinner and Mr. Roberts are both company veterans, having joined in the 1970s. Some recent academic studies find that the planned succession of a new boss groomed from within, such as Mr. Bell and now (arguably) Mr. Roberts, produces better results than looking hastily, or outside, for one. McDonald's smooth handling of its serial misfortunes at the top certainly seems to prove the point. Even so, everyone at McDonald's must be hoping that it will be a long time before the firm faces yet another such emergency.
The main reason for the constant change at the top of McDonald is ______.
A．the board's interference
B．the falling sales
C．the health problems of the chief executives
D．the constant change of its share price
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