题目内容
（请给出正确答案）
Placement of a story will reflect the story's______.
A．factual accuracy
B．editor's prejudice
C．relative importance
D．impact on the readers
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更多“Placement of a story will reflect the story's______.A．factual accuracyB．editor's prejudice”相关的问题
The passage implies that ______.
A．the placement of a story is not quite important
B．the report of a crime may not be true
C．local newspapers are not interested in company-sponsored programs
D．publicity is not always necessary
Placement of a story on page one or page twenty-four will control its ______.
A．accuracy
B．impartiality
C．impact
D．relative importance
The last sentence in the last paragraph implies that______.
A．the placement of a story is not quite important
B．the report of a crime may not be true
C．local newspapers may not be interested in company-sponsored programs
D．publicity is always successful
The last sentence in the last paragraph implies that______.
A．the placement of a story is not quite important
B．the report of a crime may not be true
C．local newspapers may not be interested in company-sponsored programs
D．publicity is always successful
Publicity (宣传，报道) offers several benefits. There are no costs for message time or space. An ad in prime time television may cost $250, 000 or more per minute, whereas a five-minute report on a network newscast would not cost anything. However, there are costs for news releases (发布) , a publicity department, and other items. As with advertising, publicity reaches a mass audience. Within a short time, new products or company policies are widely known.
Credibility (可信度) about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through (草草翻阅) the ads. Furthermore, there may be hundreds of ads in a magazine. Feature stories (专题报道) are much fewer in number and stand out clearly.
Publicity also has some significant limitations. A firm has little control over messages, their timing, placement (报道顺序) , or coverage. It may issue detailed news releases and find only small portions of them reported by the media; and media have the ability to be much more critical than a company would like. A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, media determine the placement of a story; it may follow a report on crime or sports. Finally, the media ascertain (确定) whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored (赞助) job program might go unreported or receive three-sentence coverage in a local newspaper.
The author mentions all of the following advantages of publicity EXCEPT______.
A．having no time costs
B．having attentiveness
C．having high credibility
D．having no space costs
Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than to ads. For example, Women's Wear Daily has both fashion reports and advertisements. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials during a half-hour television program or hundreds of ads in a magazine. Feature stories are much fewer in number and stand out clearly.
Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media, and media have the ability to be much more critical than a company would like.
A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, media determine the placement of a story; it may follow a report on crime or sports. Finally, the media ascertain whether to cover a story at all and the amount of coverage to be devoted to it.
An advertisement in prime-time television ______.
A．may cost nothing
B．is less expensive than a five-minute report on a network newscast
C．can make only a few people know the new products or company policies within a short time
D．may cost ＄250,000 or more each minute
根据短文回答 31～35 题。
Characteristics of Publicity
Publicity offers several benefits.There are no costs for message time or space。An ad in prime-time television may cost$250.000 to$500.000 0r more per minute。whereas a five-minute report on a network newscast would not cost anything.However, there are costs for news releases,a publicity department,and other items.As with advertising,publicity reaches a mass audience.Within a short time。new products or company policies are widely known.
Credibility about messages is high,because they are reported in independent media.A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity Similarly, people are more Likely to pay attention to news reports than to ads.For example.The Women's Wear Daily has both fashion reports and advertisements.Readers spend time reading the stories,but they flip through(浏览)the ads.Furthermore,there may be l o commercials during a half-hour television program or hundreds of ads in a magazine.Feature stories are much fewer in number and stand out clearly.
Publicity also has some significant limitations.A firm has little control.over messages,their timin9,their placement,or their coverage by a given medium.It may issue detailed news releases and find only portions cited by the media；and media have the ability to be much more critical than a company would like.
For example in l 982。Procter Gamble faced a substantial publicity problem over the meaning of its 123-year-old company logo(标志).A few ministers and other private citizens believed that the symbol was sacrilegious(亵渎的).These beliefs were covered extensively by the media and resulted in the firm receiving 1 5.000 phone calls about the rumor in June alone.To combat this negative publicity, the firm issued news releases featuring prominent clergy(神父)that refuted(消除)the tumors,threatened to sue(控告)those people spreading the stories,and had a spokesperson appear on Good Morning America.The media cooperated with the company and the false rumors were temporarily put to rest.However, in l 985。negative publicity became so disruptive that Procter& Gamble decided to remove the logo from its products.
A firm may want publicity during certain periods.Such as when a new product is introduced or new store opened。but the media may not cover the introduction or opening until after the time it would aid the firm.Similarly, the media determine the placement of a story：it may follows a report on crime or sports.Finally, the media determine whether to cover a story at all and the amount of coverage to be devoted to it.A company-sponsored jobs program might go unreported or receive three-sentence coverage in a local newspaper.
第 31 题 The word "mass"in Line 5 could best be replaced by（）.
A．grouped.
B．crowded.
C．gathered.
D．large.
As with advertising, publicity reaches a mass audience. Within a short time, new products or company policies are widely known. Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through the ads. Furthermore, there may be 10 commercials during a half hour television program or hundreds of ads in a magazine, Feature stories are much fewer in number and stand out clearly.
Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media; and media have the ability to be much more critical than a company would like. For example, in 1982, Procter & Gamble faced a substantial publicity problem over the meaning of its 123 year old company logo. A few ministers and other private citizens believed that the symbol was sacrilegious. These beliefs were covered extensively by the media and resulted in the firm receiving 15,000 phone calls about the rumor in June alone. To combat this negative publicity, the firm sued news releases featuring prominent clergy that refuted the rumors, and threatened to sue those people spreading the stories, and had a spokesperson appear on Good Morning America. The media cooperated with the company and the false rumors were temporarily put to rest. However, in 1985, negative publicity became so disruptive that Procter & Gamble decided to remove the logo from its products.
A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, the media determine the placement of a story; ii may follow a report on crime or sports. Finally, the media ascertain whether to cover a story at all and the amount of coverage to be devoted to it. A company sponsored job program might go unreported or receive three-sentence coverage in a local newspaper.
Which one of the following is NOT mentioned as an advantage of publicity？
A．No time costs.
B．Attentiveness.
C．High credibility.
D．High profitability.
A.Tonality
B.Tonicity
C.Tone
D.3-Theory
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