更多“Ethical marketing practices can help build decent and positive corporate image for companies, thus w…”相关的问题
第1题
What is “ethnocentrism”?
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第2题
Social marketing refers to the act of using marketing techniques to convince people to change their behaviors for their own good or for the benefit of the society as a whole.
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第3题
The goal of social marketing is to minimize social problems such as crime or poverty.
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第4题
A good cause means something or somebody deserving help, especially a charity.
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第5题
Generally the good cause does not require potential corporate partner to share its principles and values.
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第6题
Intellectual property can be divided into two categories, namely Industrial Property and Copyright.
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第7题
A registered trademark is one that has been recognized and protected by the authorities.
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第8题
If one work is protected by copyright, we can say “this work is subject to copyright”, but not “this work is copyrighted”.
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