题目内容
（请给出正确答案）
Apple Computer has a history of______.
A．nearly thirty years
B．more than forty years
C．only over ten years
D．more than one hundred years
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Reading comprehension Choose the best answers according to the following passage. (11-15) The competition among producers of personal computers is essentially a race to get the best and most innovative products to the marketplace. Apple Computer, Inc. has introduced two new, faster personal computers, the Macintosh II and Macintosh SE, before the introduction of a new PC by HP, one of Apple’s major competitors. Apple’s new computer, the improved Macintosh, is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible(兼容的) program. This compatibility feature makes Apple computers capable of running IBM programs and thus more popular in the office, where Apple hopes to increase sales. The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research even faster, more sophisticated computers. Even though Apple and HP are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its beautiful color graphics, whereas the HP machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will that both Apple and HP change marketing strategies. 11. According to paragraph 1, Apple computer, Inc. has introduced two new, faster personal computers because _______.
A、HP is often changing its computer models
B、it wants to produce its machines for specific users
C、it wants to stay ahead of HP in the computer market
D、it expects HP to follow its models
听力原文： Apple Computer Inc. introduced on Tuesday its first computer mouse with multiple but- tons, including four sensors and a tiny scroll ball. Although a departure from the company's traditional mouse, the "Mighty Mouse" looks very similar to the single-button model Apple has long produced. The most obvious difference is the relatively tiny scroll ball at the mouse's head, which can move cursors diagonally as well as up and down across display screens and can be pressed to "click" functions. Designers of the new Apple device wanted a scroll ball that was less obtrusive than other scroll balls and "stayed out of the way" of users who chose not to use it, said David Moody, vice president of Macintosh hardware product marketing.
What did Apple Computer Inc. introduce on Tuesday？
A．Its new computer chip.
B．Its new computer mouse.
C．Its computer sensor.
D．Its computer screen.
Apple's new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture's new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple's effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor's computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies' products, which no doubt will require that both Apple and IBM change marketing strategies.
According to the passage, Apple computer, Inc, has introduced the Mackintosh II and the Mackintosh SE because
A．IBM is changing its computer models continuously.
B．it wants to make its machines specialize in specific users.
C．it wants to stay ahead of IBM in the competitive computer market.
D．it expects its major competitor IBM to follow its examples.
The company, however, is not without its critics. The firm has come under attack for refusing to make its operating-system and music-protection software available to others (a price worth paying, Apple responds, for greater reliability and consistency). And there are grumbles about manufacturing defects and customer service.
Apple is hardly alone in the high-tech industry when it comes to duff gadgets and unhelpful call centers, but in other respects it is highly unusual. In particular, it inspires an almost religious fervor among its customers. That is no doubt helped by the fact that its corporate biography is so closely bound up with the mercurial Mr. Jobs, a rare showman in his industry.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible (兼容的) programs. This compatibility feature illustrates computer manufactures’ new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories (附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics (图形), whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies.
第26题：According to the passage, Apple Computer, Inc, has introduced the Mackintosh II and the Mackintosh SE because ________.
A) IBM is changing its computer models continuously
B) it wants to make its machines specialize in specific uses
C) it wants to stay ahead of IBM in the competitive computer market
D) it expects its major competitor IBM to follow its example
Apple's new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible (兼容的) programs. This compatibility feature illustrates computer manufacturers' new attitude of giving customers the features they want. Making Apple computers capable of running IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can. also add accessories (附件) to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor's computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics (图形) , whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies' products, which no doubt will require that both Apple and IBM change marketing strategies.
According to the passage, Apple Computer, Inc. Has introduced tile Mackintosh II and the Mackintosh SE because ______.
A．IBM is changing its computer models continuously
B．it wants to make its machines specialize in specific uses
C．it wants to stay ahead f IBM in the competitive computer market
D．it expects its major competitor IBM to follow its example
Researchers at Xerox designed such a system. But Apple was the first to make it popular. Today most personal computers use icons. Steve Wozniak and Steve Jobs tried to sell their ideas to other companies. They were rejected. But soon they found investors. Apple began to sell shares to the public in nineteen-eighty. The company became worth more than one-thousand-million dollars.
In nineteen-eighty-one, International Business Machines began to sell a personal computer that many people bought. I. B. M. was the biggest computer company in the world. But Apple was known for its creativity. In nineteen-eighty-four, it released the first Macintosh. These computers were simple to use.
Over the years, Apple gained a following of loyal users. But then lower-priced computers appeared. These used the Windows operating system made by Microsoft. Most personal computers today use Windows. Apple does not compete with makers of low-cost computers. Many of its computers are designed for special uses like video and music production. The brain of a computer is the processor. For years, Apple used processors made by Motorola. In two-thousand-and-three, Apple joined with I. B. M. to create a faster processor. But Apple still has only a small share of the computer market.
Now, one of its most popular products is the iPod. This is a small music player. It can store up to one-thousand songs. Apple says it sold more than eight-hundred-thousand iPods in the three months ending in March. Apple reported a profit of forty-six million dollars for the period. It says the iPod greatly helped sales.
What does the passage mainly talk about？
A．Apple Computer Company.
B．Cooperation between Apple and IBM.
C．Apple's new product iPod.
D．The history of P. C..
根据以下材料，回答题
The iPad
（1） The iPad is a tablet computer （平板电脑） designed and developed byApple. It is particularly marketed as a platform. for audio and visual media such as books， periodicals （期刊）， movies，music， and games， as well as web content. At about 1.5 pounds （680 grams）， its size and weight are between those of most contemporary smart phones and laptop computers. Apple released the iPad in April 2010， and sold 3 million of the devices in 80 days.
（2） The iPad runs the same operating system as iPod Touch and iPhone. It can run its own applications as well as ones developed for iPhone. Without modification， it will only run programs approved by Apple and distributed via its online store.
（3） Like iPhone and iPod Touch， the iPad is controlled by a multi-touch display——a break from most previous tablet computers， which uses a pressure-triggered stylus （触控笔） . The iPad uses a Wi-Fi data connection to browse （浏览） the Internet， load and stream media， and install software. Some models also have a 3G wireless data connection which can connect to GSM 3G data networks. The device is managed and synchronized （同步 ） by iTunes on a personal computer via USB cable.
（4） An iPad has different features and applications one can use to execute different and interesting things. There are lots of iPad applications that the owner can use to enhance the way they communicate. Some of these are how to use social networking sites and other online options.One of the most common uses is for e-mail services， iPad applications like Markdown Mail allow the adoption of specific and particular options. They enable the owner to personalize their e-mail accounts.
（5） While the iPad is mostly used by consumers， it also has been taken up by business users.Some companies are adopting iPads in their business offices by distributing or making available iPads to employees. Examples of uses in the workplace include lawyers responding to clients， medical professionals accessing health records during patient exams and managers approving employee requests. A survey by Frost & Sullivan shows that iPad usage in workplaces is linked to the goals of increased employee productivity， reduced paperwork， and increased revenue.
Paragraph 2 __________ 查看材料
A.Online stores
B.Differences from iPhone
C.Display and data connection
D.Business usage
E.Features and applications
F.Operating system
Aided by hp's energetic lobbying, the greens persuaded state lawmakers to adopt a landmark program that forces electronics companies to foot the bill for recycling their old equipment. "This bill puts our market-based economy to work for the environment," said Washington Governor Christine O. Gregoire as she signed the plan into law on Mar 24. The movement to recycle electronic refuse, or "e-waste," is spreading across the nation, and so is hp's clout. The company helped the greens win a big battle in Maine,
In 2004 when the state passed the nation's first e-waste "take-back" law. Washington followed suit. Now, Minnesota and New Jersey are preparing to act, and 19 other states are weighing legislation. Activists hope to banish high-tech junk from landfills and scrub the nation's air and water of lead, chromium, mercury, and other toxins prevalent in digital debris, hp's efforts have made it the darling of environmentalists. They say take-back laws are more effective at getting digital junk recycled than point-of-sale fees, which tax consumer electronics products to fund state-run recycling programs. They're also pleased because effective programs in the U. S. reduce the likelihood that the products will be shipped to less developed countries and disassembled under unsafe conditions.
But hp's agenda isn't entirely altruistic. Take-back laws play to the company's strategic strengths. For decades the computer maker has invested in recycling infrastructure, a move that has lowered its production costs, given it a leg up in the secondary market for equipment, and allowed it to build a customer service out of "asset management," which includes protection of dam that might remain on discarded gear.
In 2005, hp recycled more than 70 000 tons of product, the equivalent of about 10% of company sales and a 15% increase from the year before. And it collected more than 2.5 million units (in excess of 25 000 tons) of hardware to be refurbished for resale or donation.
No other electronics maker has a resale business on this scale. But the others may soon wish to emulate hp. "We see legislation coming," says David Lear, hp's vice-president for corporate, social, and environmental responsibility. "A lot of companies haven't stepped up to the plate.... If we do this right, it becomes an advantage to us."
Environmentalists found an unexpected ally because ______.
A．hp has jointed with greens and retailers to rid local dumps
B．hp doesn't mind the huge cost of recycling old computers
C．hp has green retailers
D．IBM, Apple Computer don't want to cooperate with greens and retailers
Since software is now such a big business, companies are experimenting with a wide variety of marketing techniques. Whether television ads are the way to go is still a controversial issue. They are expensive and only a small percentage of viewers are influenced. At this time there is little agreement about the impact of a commercial's content on potential purchasers of software.
Computer software has so quickly become a billion dollar business that everyone wants to get involved. If you use a personal computer, you probably have heard of Lotus Development, Ashton-Tate, and Microsoft, today's software superstars who have distributed their product in all different ways — in cellophane bags, in hobby stores, and through mail-order catalogs.
A growing question is how will software be distributed in 1987-1990？ Will the cellophane bag be the delivery vehicle, or will the software be bundled with Apple or IBM computers？ Some stores, like B. Dalton Bookseller, Inc., are experimenting with the idea of marketing software alongside books, providing book browsers with opportunities to look at computer software and make purchases. Selecting the best distribution channel is a decision that is important to the success of software publishers.
Lotus 1-2-3 was an extremely popular software package, selling about 700,000 copies by the beginning of 1985. Symphony, the second product from Lotus, has sold only 100,000, and marketing experts feel that poor distribution was the reason for limping sales. Would better methods of distribution, like selling through bookstores or through catalogues, have meant more success for Symphony？ Or does the saturation in the software market mean that, no matter what distribution channel is used, sales will be slow？
Exactly how software companies like Noumenon Corp., Lotus Development, Microsoft, Micro Pro International, and Software Publishing will be distributing their current and new software is still an unsettled question. A close eye will be kept on the B. Dalton experiments and on the methods of the ma]or computer manufacturers like IBM, Apple, and Hewlett-Packard.
There are some who boldly predict that software firms will be running the computer industry. These prognosticators suggest that people will figure out what they want to do, have the retailers show them what is available, and finally decide what kind of computer they need to run their programs.
The long-term survival of software publishers depends, to a great extent, on finding the best distribution channels to reach customers. An incorrect decision can result in large inventories and small cash-register sales of software. In this chapter, marketing channels of distribution, for products ranging from toothpaste to gourmet food to computer software, will be discussed. Marketing relies heavily on the timely, cost efficient, and convenient distribution of products and/or services, but distribution is sometimes treated as a necessary, but generally ignored, part of the process. Any software writer or publisher knows that ignoring this part will certainly mean failure or even extinction.
This passage is about______.
A．marketing of software
B．one version of the movie Close Encounters of the Third Kind
C．major computer companies
D．impact of TV commercials
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