题目内容
（请给出正确答案）
Why do products have a short lifespan nowadays？ ______
A．They are of poor quality.
B．They are quickly replaced with new ones.
C．They have too many versions.
D．They are not designed by computers.
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更多“Why do products have a short lifespan nowadays？ ______A．They are of poor quality.B．They ar”相关的问题
M: Sponsoring a TV show would be effective, but it costs a lot.
W: I agree with you. However, It' s beyond our budget. Let' s see. What do you think of the idea of making community flyers？
M: Why couldn' t I think of that？ It won't cost a lot.
What are they talking about？
A．How to increase sales of their products
B．The naming of their new products
C．Famous TV shows
D．How to put an ad in the local paper
听力原文：M: Did you know that astronauts have made commercial products in space？
W: No, I wasn't aware of that. What kind of products？
M: Tiny plastic beads with a little hole through it.
W: Tiny balls？ Do you mean to tell me that astronauts have nothing better to do than make jewelry beads in space？ It seems to me they could make more useful things out there.
M: Oh, but these little balls aren't for jewelry. They can be used for scientific purposes to conduct cancer research .
W: That sounds better, but why make such objects in space rather than on earth？
M: Because earth gravitational pull affects the beads. They produced on earth are distorted, not exactly tumid. The ones made in space are precisely round.
W: Sounds reasonable.
(23)
A．Astronauts' clothing.
B．Products made in space.
C．Costume jewelry.
D．Problems in manufacturing.
听力原文： M: Did you know that astronauts have made commercial products in space？
W: No. I wasn't aware of that. What kind of products？
M: Tiny plastic beads.
W: Beads？ Do you mean to tell me that astronauts have nothing better to do than make jewelry beads in space？ It seems to me that they can make more useful things out there.
M: Oh ! But these plastic beads aren't for jewelry. They can be used for many scientific purposes, from conducting cancer research to calibrating microscopes.
W: That sounds better. But why make such objects in space rather than on earth？
M: Because earth’s gravitational pull affects the beads. The beads produces on earth are distorted not exactly round. The ones made in space are precise spheres.
What are the speakers mainly discussing？
A．Astronauts' clothing.
B．Products made in space.
C．Costume jewelry.
D．Problems in manufacturing.
The streets of Buenos Aires are full of foreign tourists these days. Many of them have been 'drawn here by the bargain prices on such Argentine products as jewelry, leather goods and handicrafts. The price declines are a result of the economic crisis and the devaluation of the peso currency. The peso was one-to-one with the U. S. dollar a little over a year ago, but it is now traded at a little over three to a dollar.
Why do the Argentine products have lower prices？
A．Because the Argentine market is prosperous.
B．Because the Argentine people want to attract foreign tourists.
C．Because the nation has suffered from currency devaluation.
D．Because there will be a great political change.
听力原文： (24[B])There are signs of improvement in Argentina after more than a year of economic crisis, but much will depend on the outcome of the upcoming election.
The streets of Buenos Aires are full of foreign tourists these days. Many of them have been drawn here by tile bargain prices on such Argentine products as jewelry, leather goods and handicrafts. (23[C])The price declines are a result of the economic crisis and the devaluation of the peso currency. The peso was one-to-one with the U.S. dollar a little over a year ago, but it is now traded at a little over three to a dollar.
Why do the Argentine products have lower prices？
A．Because the Argentine market is prosperous.
B．Because the Argentine people want to attract foreign tourists.
C．Because the nation has suffered from currency devaluation.
D．Because there will be a great political change.
Why People Buy
Why do people buy？ Why do people choose to buy certain products？ These are important questions for manufacturers and businesses. One of the reasons is advertising. Manufacturers know that effective advertisements sell products. They understand people's behavior. in the marketplace. They have studied the psychology of advertising and buying. Manufacturers analyze the business of selling and buying all the time. This is called market research. They know all the different motives that influence a consumer's purchase. Only some of the reasons for buying are rational; most of the reasons are emotional.
The business of selling in the marketplace is competitive. Manufacturers compete for special display places. In a grocery store, each one wants to own the eye level display. Many shoppers do not purchase products from the top or bottom shelves. The customer is often in a hurry, and the customer is human. Therefore, the customer buys the product within easy reach. Shoppers buy more products that they can see easily. On television, examples of special display places include commercials, or advertisements during major sports events, like the World Cup, the Olympics, the hockey championships, and the Super Bowl. Manufacturers pay large amounts of money to advertise their products on television because millions of people see these games. Other special display opportunities arc ads in magazines. The best advertising spaces are on the inside of the front or back cover of the magazine. The Internet is another special display opportunity for advertisers. They put their advertisements on the Internet. A computer user who is looking for information about a special plant may see ads for flowers on the screen next to the information. Or a sports fan who is looking for the scores of a game may see ads for sports equipment. The traveler who is making rental car reservations may see ads for cars and rental agencies. The advertisements are clever and entertaining. They pop up and flash on the screen. Like the other kinds of advertising, they persuade people to buy.
Manufacturers and storeowners use their knowledge of why people buy. For example, they understand decision buying and impulse buying. They encourage impulse buying. For example, near the checkout counters at a lot of stores, there are large racks with many products on them. At a grocery store checkout counter, there may be collections of little books, magazines, candy, gum, razor blades, soft drinks, and other little things. These displays are very attractive. The customers go to the checkout counter to pay for their purchases; shoppers have already made all the rational, well thought-out decisions about buying. They are feeling good about their choices. They know that they have shopped well. However, at this point, shoppers are vulnerable. The customers stand there and wait to pay for their purchases. Their eyes move over the attractive displays of candy and the colorful pictures on the magazines. Then suddenly one customer buys something extra. The customer does not need or plan to buy candy or magazines—these are not rational decisions. However, for emotional reasons, the customer buys. What happened？ Waiting for a few minutes in line, the customer picked up a magazine to look at it. Suddenly the customer decided to take the magazine home to finish an article. And that is exactly what the storeowner and manufacturer hope will happen: they expect the customer to buy for an emotional reason.
Buying the magazine at the checkout counter is an example of an emotional purchase. However, many purchases are just the opposite. They are rational, well thought out. Logical buyers usually think about economy, dependability, and convenience in their purchases. However, sometimes advertisements change their minds. For example, fifteen-year-old Jonathan chooses the expensive athletic shoes that he sees on the feet of a basketba
A．Y
B．N
C．NG
Why Seeing is Succeeding
Lee Chung of the Seattle Business Institute explains
There are some executives who get it right. They launch winning products, and have a feeling for what customers like and dislike. They do not depend on research or secondary information, and yet they know the market extremely well.
Take Steve Banks, developer of the best-selling personal finance software, Finax. He had noticed how difficult it was to use existing software products, and realised there was a gap in the market. Although 46 competing pack- ages were available when Finax was launched, it quickly succeeded in attracting the majority of customers.
Then consider the UK oil group which learnt that a new chain of hypermarket petrol stations was overtaking its own outlets. The competitor's success was due to a higher standard of service and facilities. The oil group's managers could have discovered this by going to observe these stations. for ten minutes. Instead the oil group contacted an agency to carry out more market research.
One of the Institute's most striking findings is that the best business strategists see things for themselves. They do not just analyse, but get out into the field with their customers, and gain first-hand experience of their products.
Successful executives base their strategies on reliable data about their clients' requirements.
A．Right
B．Wrong
C．Doesn't say
(36)
A．because
B．however
C．besides
D．therefore
Lucy: Are you sure? Our bandages are very safe(1)_________.
Henry: I know that. But only patients who have used your bandages are infected.
Lucy: All of our products were made with the utmost Care(2)_________And why didn’t you put the bandages into the sterilizer before you used them???
Henry: Lucy,(3)_________I’ve already asked the hospital to do a re- examination of your supplies right now.
Lucy: Henry, you’re?making things difficult.
Henry: The safety of our patients?is?most important,(4)_________?
Lucy: But I have already posted?your recent order. They are now on the way.
Henry: Sorry, Lucy. As soon as they arrive,(5)_________.
A.May be they were polluted in your hospital.
B.so I will stop all orders with your company.
C.This is the first time we’ve received a complaint of this nature.
D.they will be returned to your factory immediately.
E.it’s your job to do that, not ours.
As soon as you are invited to attend an interview—or, better still, before you are called—start researching facts about the company. Probably, you will have done some re search before sending your letter of application. Now you need to identify additional information, such as the number of persons the company employs, specific fields in which it is involved, work for which it is particularly well known, its major products and services, places of branch offices, and the company's involvement in community activities.
You also need to prepare for different questions an interviewer may ask to test your readiness for the interview and the sincerity(诚意)of your application. You may be asked:
-Why do you want to join our organization？
-How do you think you can contribute to our company？
-Why do you want to leave your present employer？
-What salary do you expect？
If you have not prepared for such questions, and so hesitate before answering, an inter viewer may interpret your hesitation to mean you find a question difficult to answer or there are things you would rather hide. In either case, you may provide an entirely misleading impression of yourself.
Preparation for an Interview
Before you attend an interview, you should get the following information about the company:
1. The number of persons【46】.
2. Its main【47】.
3. Locations of its【48】and so on.
4. You also need to prepare to answer some【49】given by the interviewer.
5. The purpose of preparing for an interview is to provide【50】of yourself.
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