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提问人:网友ake240 发布时间:2022-01-07
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Focus on what you do best. This age-old strategy has worked well for RealNetworks, Microso

ft's main competitor in multimedia software for the Internet. Now, the smaller Seattle-based firm is trying a novel way to contain the software giant. On October 29th, it released the underlying recipe, or source-code, of its RealPlayer software and will soon do the same for its other programs — giving away a big chunk of its intellectual property.

This may sound like a desperate echo of 1998, when Netscape, struggling in Microsoft's choke holding, published the source-code of its web browser (an initiative that yielded few real results until this June, when the first serious new version of the open-source browser, Mozilla, was released). Yet RealNetworks is not playing defense. It is trying to encourage the creation of a common multimedia software structure for every kind of file format and device, thus defeating Microsoft's ambitions in this promising market.

The firm hopes that others in the industry (volunteer programmers, media firms and hardware makers) will take the code, called Helix DNA, improve it and make it run on new devices, such as mobile phones and home stereos, turning RealNetworks' software into an industry standard. Clever licensing terms are supposed to ensure that this standard does not split and that the firm still makes money.

Individual developers, universities and other non-profit organizations can modify the software as they please, and even redistribute it for free, so long as they also publish the source-code for their changes. This is a sort of payment in kind, for RealNetworks is then allowed to use these contributions. Firms, on the other hand, must pay royalty fees if they distribute more than lm copies of the code. They also have to make sure that their software works with other Helix DNA products. The software's development community already has 2,000 members. And several hardware makers hack the effort. But there are risks. Afraid of piracy (盗版), media groups are suspicious of anything that might be related to hackers (although they also do not want to depend on, and pay for, technology controlled by Microsoft). The self-created competition could also hurt RealNetworks if customers decide its commercial products, which will ha based on the open source-cede but with extra features, are not worth paying extra for.

RealNetworks' move is another sign that the software industry is going hybrid. Mixing elements of proprietary software, where the source-code is tightly controlled, with open-source programs enables firms to expand a market, harvest the ideas of others and, they hope, still make money. Even Microsoft is edging this way: it recently announced that partners can now look at — but not modify or re-use — the source-code for Passport, its controversial digital-identity service.

By what way does RealNetworks attempt to prevent Microsoft's ambitions?

A.Publishing the source code.

B.Using RealNetworks' achievements.

C.Protecting intellectual property.

D.Accusing of Microsoft.

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更多“Focus on what you do best. This age-old strategy has worked well for RealNetworks, Microso”相关的问题
第1题
In this micro-class, you have learned:

A、The use of Venn diagram to identify similarities and differences of two subjects.

B、The two organizational patterns of a comparison or contrast essay.

C、he common transitions used in comparing and contrasting.

D、All of the above.

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第2题
what is strategy
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第3题
I don't know what has happened, and don't know what to do next.
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第4题
What would you do with 590m? This is now a question for Gloria Mackenzie, an 84-year-old widow who recently emerged from her small, tin-roofed house in Florida to collect the biggest undivided lottery jackpot in history. If she hopes her new-found for tune will yield lasting feelings of fulfillment, she could do worse than read Happy Money by Elizabeth Dumn and Michael Norton.

These two academics use an array of behavioral research to show that the most rewarding ways to spend money can be counterintuitive. Fantasies of great wealth often involve visions of fancy cars and extravagant homes. Yet satisfaction with these material purchases wears off fairly quickly what was once exciting and new becomes old-hat; regret creeps in. It is far better to spend money on experiences, say Ms Dumn and Mr Norton, like interesting trips, unique meals or even going to the cinema. These purchases often become more valuable with time-as stories or memories-particularly if they involve feeling more connected to others.

This slim volume is packed with tips to help wage slaves as well as lottery winners get the most "happiness bang for your buck." It seems most people would be better off if they could shorten their commutes to work, spend more time with friends and family and less of it watching television (something the average American spends a whopping two months a year doing, and is hardly jollier for it).Buying gifts or giving to charity is often more pleasurable than purchasing things for oneself, and luxuries are most enjoyable when they are consumed sparingly. This is apparently the reason MacDonald&39;s restricts the availability of its popular McRib - a marketing trick that has turned the pork sandwich into an object of obsession.

Readers of “Happy Money” are clearly a privileged lot, anxious about fulfillment, not hunger.Money may not quite buy happiness, but people in wealthier countries are generally happier than those in poor ones. Yet the link between feeling good and spending money on others can be seen among rich and poor people around the world, and scarcity enhances the pleasure of most things for most people. Not everyone will agree with the authors’ policy ideas, which range from mandating more holiday time to reducing tax incentives for American homebuyers. But most people will come away from this book believing it was money well spent.

According to Dumn and Norton,which of the following is the most rewarding purchase?

A.A big house

B.A special tour

C.A stylish car

D.A rich meal

Macrib is mentioned in paragraph 3 to show that______ .A.consumers are sometimes irrational

B.popularity usually comes after quality

C.marketing tricks are after effective

D.rarity generally increases pleasure

According to the last paragraph,Happy Money______ .A.has left much room for readers’criticism

B.may prove to be a worthwhile purchase

C.has predicted a wider income gap in the us

D.may give its readers a sense of achievement

This text mainly discusses how to______ .A.balance feeling good and spending money

B.spend large sums of money won in lotteries

C.obtain lasting satisfaction from money spent

D.become more reasonable in spending on luxuries

The author’s attitude toward Americans’ watching TV is______ .A.critical

B.supportive

C.sympathetic

D.ambiguous

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