A、The brand is a foundation in marketing communication.
B、Branded products is one of the best ways to attract loyal customers.
C、Brand serves as a guide to understanding the purpose of business objectives.
D、Brand not only creates loyal customers, but it creates loyal employees.
A.reward
B.commerce
C.potential
D.loyalty
A.Constantly understanding consumers and clients and improving products and services to meet their requirement by focusing on customers.
B.Building the customers loyal to brand by all kinds of marketing strategies.
C.Integrate all kinds of carrier to achieve the most effective communication effectiveness.
D.All above
The difference between the name of a service company and those of other companies is that
A.the products are tangible but services are not.
B.the name of a service company is a company's image but the names of other companies are not.
C.customers are loyal to brand names of products but are not to names of services.
D.brand names can help service companies to expand their business but cannot help other companies in this aspect.
The case of Samsung Electronics demonstrates that
A.Asian companies can also make a big splash in competitive market.
B.it is not easy for novel technology without a brand to gain a foothold.
C.Dazzling new technology often creates sensation from time to time.
D.it is hard for brands without good products to lost popularity with customers.
What do you think is the best title for this passage?
A.consumers' Loyalty to the Old Coke Brand.
B.Competition between Coca-Cola and Pepsi.
C.New Coke—A Lesson in Brand Loyalty.
D.Always Coca-Cola.
(71)
A. packets
B. errors
C. reports
D. alarms
(72)
A. routers
B. network
C. packets
D. hosts
(73)
A. capability
B. power
C. bandwidth
D. address
(74)
A. ICMP
B. IGMP
C. OSPF
D. RIP
(75)
A. anycast
B. multicast
C. unicast
D. broadcast
Task 2
Directions: This task is the same as Task 1. The 5 questions or unfinished statements are numbered 41 through 45.
In April 1985, the management of the Coca-Cola Company announced its decision to change the flavor of the company's flagship brand. This decision was made based on the fact that Pepsi consumer re search discovered in blind taste tests that a majority of consumers preferred the taste of Pepsi to that of Coke. The "Pepsi Challenge" campaign made this public knowledge and Coke executives quickly moved to change America's top brand. New Coke came in a new can, with updated red and silver graphics re placing the traditional red and white look. Although taste tests of the New Coke had shown that majority of those tested preferred the new product, these tests could not gauge(评估) the emotional appeal of the "old" Coke. In other words, consumers want their cake and eat it too. A large public cried one after another during the 79 days when old Coke was no longer on the shelves. Coca-cola quickly reintroduced the "old" Coke when they realized market share was falling and named it Classic Coke. Volume for the classic brand has risen 24 percent since 1984, making it the No. 1 soft drink in the land since 1987. Consumers became even more loyal to the brand after it was temporarily taken away from them.
What do you think is the best title for this passage?
A.consumers' Loyalty to the Old Coke Brand.
B.Competition between Coca-Cola and Pepsi.
C.New Coke—A Lesson in Brand Loyalty.
D.Always Coca-Cola.
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