The BBC has just successfully demonstrated a new digital radio______system.A.transactionB.
The BBC has just successfully demonstrated a new digital radio______system.
A.transaction
B.transition
C.transmission
D.transformation
The BBC has just successfully demonstrated a new digital radio______system.
A.transaction
B.transition
C.transmission
D.transformation
The BBC has just successfully demonstrated a ________ radio transmission system.
A、digestive
B、dignity
C、digital
The BBC has just successfully ______(演示了一套新的数字无线电传送系统).
The Future of the BBC
As a boy growing up in the 1930s in the Midlands, Norman Painting, the son of a railway-man, listened to a new radio service from the British Broadcasting Corporation. His mother hoped he would get a job as a manager at the mine, but listening to the voices from London talking about world affairs, culture and music gave him other ideas. "The radio opened a door to the world," says Mr. Painting, who went on to Oxford University on a scholarship and became an academic before later working for the BBC's Radio 4 in its long-running soap, "The Archers".
Mr. Painting's story helps to explain Britain's devotion to what it calls "public-service broadcasting", and why the state has been standing by the BBC in the financing issue. The debate had raged for years over whether the BBC should still be publicly financed, especially by a license fee paid by all those with TV sets. The BBC hates the idea of losing its license fee. Rather than go commercial, its bosses plan to keep fighting for public financing for decades. In 2006, after a heated debate, the government renewed its financing for the next ten years through a compulsory "TV license" on all households with TV sets. But when the current charter runs out in 2016, will the government take away its public subsides and leave the BBC to fend for itself?
According to recent reports, the BBC will have to make do with annual increases below retail-price inflation, less than it asked for. Even so, it is fortunate to be handed a guaranteed income over several years. Among developed countries, only Germany's government spends more than Britain's on broadcasting as a share of GDP. America's dispenses next to nothing, preferring to leave it to the market.
For the next ten years, the BBC's position looks secure. Yet it's getting increasingly harder to argue that the government should make the public pay for it. The BBC's purpose, according to its first director-general, John Reith, was to "inform, educate and entertain". But now the BBC can't have anything like the educative role it used to play. Though it remains Britain's dominant source of in-depth news and most reliable provider of high-quality programming, changes in technology and media habits are splitting its audience and making it harder to tag improving shows on to entertaining ones.
Serving What Public?
It was easy to get the teenaged Mr. Painting interested in the BBC programs because there was nothing else on. That is no longer true. First the other terrestrials sprang up: ITV, followed by Channel 4 and then Channel 5, from the 1990s, hundreds of new channels were launched on satellite and cable platforms, creating a new "multi-channel" world. The rapid rise of the Internet has also taken a toll of the old generalist channels. People are increasingly turning away from both the BBC and its terrestrial competitors.
Two decades ago, the BBC commanded 47% of all television viewing and its rivals, ITV and Channel 4, shared the rest. According to Ofcom, the communications regulator, today, BBC1 and BBC2, its terrestrial channels, account for just 33% of all viewing, multi-channel services (which include BBC3 and BBC4, both digital channels) win 30%. In homes with satellite or cable television, the corporation's share has fallen further: BBC1 and BBC2 together have just 23% of the former and 22% of the latter.
Young people especially are abandoning public-service programmers. According to Ofcom, in 2001, people between 16 and 24 spent 74% of their viewing time watching channels such as the BBC and Channel 4, but in 2005 only 58% of their time. Poorer, less educated viewers seem to be turning away, too. Serious material suffers most when people move to multi-channel television.
The result, says a BBC executive, is that "we are over-serving" middle-class 55-year-olds. The BBC is trying to
A.the BBC's educative role for the working class
B.the popularity of the BBC in the 1930s
C.BBC's influence on ordinary people's career development
D.the British's love for the BBC and its justification for governmental support
听力原文: The American soul singer James Brown has died at the age of 73. His agent told the BBC the singer had died in a hospital in Atlanta, where he'd been treated for pneumonia. The man, who became known as the God father of soul, was a former shoeshine boy. He grew up in poverty in the American south, who went on to write and produce some of the most successful anthems of the civil rights movement in the United States in the 1960s. The U.S. civil rights activist Derevent al Shopton paid his respects, "James Brown was not just a guy who'd made a lot of hits, he changed culture for us. He made the common landmark. We've lost more than loves. We have lost the way of life."
According to the news, James Brown ______.
A.used to be a shoemaker
B.grew up in a well-to-do family
C.supported the Civil Rights Movement
D.was the God Father of Blues
"As a NATO Secretary-General, and I'm as much shocked and appalled and so are the NATO allies by what's happening in.. in... in Darfur. Indeed we should be able to do much more than we do at the moment. But given the present situation, I'm here, on behalf of NATO to see what NATO can assist the African Union."
The donors come from the following international groups EXCEPT ______.
A.AU
B.UN
C.EU
D.NATO
SECTION B INTERVIEW
Directions: In this section you will hear everything ONCE ONLY. Listen carefully and then answer the questions that follow. Questions 1 to 5 are based on an interview. At the end of the interview you will be given 10 seconds to answer each of the following five questions.
Now listen to the interview.
听力原文:M: You are not still watching television, are you?
W: I enjoy your television -- fill have to watch lots more while I'm here. The camera-work was good. It looked like the work of real experts. Er... how long has television been going in Britain?
M: Oh, since 1936.
W: Ah!
M: Only in London are at that time, though. There wasn't any television during the Second World War. It was started up again afterwards. The BBC was the organization responsible for it.
W: What do the initials BBC stand for?
M: British Broadcasting Corporation. It's a public corporation. It isn't controlled by the government, but it's not a private company either. That means that the government Can't use the BBC for propaganda purposes, and nor can private individuals or firms.
W: Is there any advertising?
M: Not on the BBC. ITV gets its money from advertising, though.
W: ITV?
M: ITV stands for Independent Television. It was started in 1954 -- again in the London area. It covers the whole country now, though.
W: Why does everything start in London?
M: Well... it's the capital after all -- and the largest center of population by a long way. If you start up a public service... like TV... there, it gets to as many people as possible to start with.
W: What do people think of advertisements on television?
M: It depends. A lot of people think it is a good idea because it means that television can pay its way -- the ITV gets all the money from the advertisements.
W: What about the BBC?
M: You have to pay a TV license of 7 pounds a year -- that goes to the BBC. Or 12 pounds for color. A lot of people don't like to pay and wish that there were advertisements on the BBC too. On the other hand, other people hate TV advertising because they think it is an insult to their intelligence.
W: Mm. The advertisements aren't very subtle, then?
M: Well... some aren't, anyway. Lots of people go out to the kitchen to make a cup of tea when the adverts are on... or take their dog for a walk.
W: How many channels are there?
M: Three. The BBC has two. ITV has only got one. ITV doesn't think that's fair. They want another channel to make them equal with the BBC, but so far the government hasn't allowed them to have one. The BBC says that if there's to be another channel, then they Should have it, not ITV. The BBC thinks the fourth channel should be used for the Open University.
W: The Open University?
M: Oh, you must have heard about the Open University. It is a university for people who've never been to university and want a chance to go. The university uses BBC television for its lectures. They're on the radio too.
W: I see. What do you think of your television programs?
M: Well, there are some pretty awful programs on TV, but most are quite good.
W: What sort of things do you watch yourself?
M: I watch mainly news programs. And I like old films too.
W: Old films? If you watch old films, you might just as well go to the cinema.
M: Oh -- not on your life, the cinema costs money. Besides, it's a lot more troublesome going out than staying at home. And I like old films, not new ones. There are a lot of people like me too. Cinemas all over the places are being closed down all the while because of TV.
W: Mm, reasonable enough, I suppose.
M: And it's not just films that people would rather watch on TV. Fewer people go to football matches nowadays, for instance. They prefer to watch them on TV.
W: Surely it's not as good on television as it is in real life?
M: Oh, you lose a bit of the atmosphere, of course, and... you don't feel part of the occasion in the
A.The initials BBC stand for British Broadcasting Corporation.
B.It's a public corporation.
C.The government can't control it.
D.There are some adverts on it.
What can be inferred from the passage?
A.Computing is generally believed to be the most successful of industries.
B.Mistakes are unavoidable in mathematical research work.
C.Innovations depend on more than just creative ideas.
D.Scientific research always takes an enormous amount of money.
SECTION B INTERVIEW
Directions: In this section you will hear everything ONCE ONLY. Listen carefully and then answer the questions that follow. Questions 1 to 5 are based on an interview. At the end of the interview you will be given 10 seconds to answer each of the following five questions.
Now listen to the interview.
听力原文:M: You are not still watching television, are you?
W: I enjoy your television -- I'll have to watch lots more while I' m here. The camera-work was good. It looked like the work of real experts. Er... how long has television been going in Britain?
M: Oh, since 1936.
W: Ah!
M: Only in the London are at that time, though. There wasn't any television during the Second World War. It was started up again afterwards. The BBC was the organization responsible for it.
W: What do the initials BBC stand for?
M: British Broadcasting Corporation. It's a public corporation. It isn't controlled by the government, but it's not a private company either. That means that the government can’t use the BBC for propaganda purposes, and nor can private individuals or firms.
W: Is there any advertising?
M: Not on the BBC. ITV gets its money from advertising, though.
W: ITV?
M: ITV stands for Independent Television. It was started in 1954 -- again in the London area. It covers the whole country now, though.
W: Why does everything start in London?
M: Well... it's the capital after all -- and the largest center of population by a long way. If you start up a public serv- ice.., like TV... there, it gets to as many people as possible to start with.
W: What do people think of advertisements on television?
M: It depends. A lot of people think it is a good idea because it means that television can pay its way — the ITV gets all the money from the advertisements
W: What about the BBC?
M: You have to pay a TV license of 7 pounds a year-- that goes to the BBC. Or 12 pounds for color. A lot of people don'
t like to pay and wish that there were advertisements on the BBC too. On the other hand, other people hate TV advertising because they think it is an insult to their intelligence.
W: Mm. The advertisements aren't very subtle, then?
M: well ..... some aren't, anyway. Lots of people go out to the kitchen to make a cup of tea when the adverts are on... or take their dog for a walk.
W: How many channels are there?
M: Three. The: BBC has two. ITV has only got one. ITV doesn't think that's fair. They want another channel to make them equal with the BBC, but so far the government hasn't allowed them to have one. The BBC say that if there's to he another channel, then they should have it, not ITV. The BBC think the fourth channel should be used for the Open University.
W: The Open University?
M. Oh, you must have heard about the Open University. It is a university for people who've never been to university and want a chance to go. The university uses BBC television for its lectures. They're on the radio too.
W: I see. What do you think of your television programs?
M: Well, there are some pretty awful programs on TV, hut most are quite good.
W: What sort of things do you watch yourself?
M: I Watch mainly news programs. And I Like old films too.
W:: Old films? If you watch old films, you might just as well go to the cinema.
M: Oh -- not on your life, the cinema costs money. Besides, it's a lot more troublesome going out than staying ? home. And I like old films, not new ones. There are a lot of people like me too. Cinemas all over the places are being closed down all the while because of TV.
W: Mm, reasonable enough, I suppose.
M: And it's not just films that people would rather watch on TV. Fewer people go to football matches nowadays, for in- stance. They prefer to watch them on TV.
W: Surely it's not as good on television as it is in real life?
M: Oh, you lose a bit of the atmosphere, of course, and.., you don't feel part of the occ
A.The initials BBC stand for British Broadcasting Corporation.
B.It’s a public corporation.
C.The government can’t control it.
D.There are some advertising on it.
A.passion
B.attraction
C.emotion
D.fascination
What has happened to the BBC with the changes in technology and media habits?
A.The BBC is no longer the dominant source of in-depth news.
B.The BBC is losing its audience.
C.The BBC programming is rapidly deteriorating in its quality.
D.The BBC is replaced by the multi-channel services.
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