Which of the following is NOT true?A.customers paid a higher price for a pair of shoes dur
Which of the following is NOT true?
A.customers paid a higher price for a pair of shoes during the "preview".
B.The cost of advertising to excite retail trade during the "preview" was paid for by both Playboy and the retailer.
C.Consumers would possibly buy premium shoes if they know their features and benefits.
D.The fall and spring previews benefit some Playboy retail accounts a lot.