a focus ___4____ what the customer wants and needs is essential __5____ successful marketing efforts.this customer-orientation should go hand-in-hand with the company’s objectives of maintaining a __6____ volume of sales.marketing is a creative process combining all the activities needed to __7___ both of these objectives.
the process of marketing begins __8____ discovering what product customers want to buy.providing the features and quality customers want is a/an ___9____ first step in marketing.you will be facing an uphill battle if you provide something you want to produce and then try to ___10_____ someone to buy it.
1.A.future
B.potential
C.invisible
D.visible
2.A.components
B.elements
C.features
D.factors
3.A.focusing
B.focused
C.fixed
D.fixing
4.A.to
B.on
C.at
D.in
5.A.on
B.at
C.to
D.in
6.A.profit
B.profitable
C.many
D.much
7.A.reach
B.get to
C.accomplish
D.achieve
8.A.with
B.in
C.at
D.by
9.A.critical
B.important
C.significant
D.necessary
10.A.ask
B.advise
C.persuade
D.convince
Clear-air turbulence often catches pilots by surprise. Invisible to radar, it is difficult to forecast and can hurl (用力抛出去) passengers about the cabin. In December 1997, one passenger died and a hundred others were injured when unexpected rough air caused a United Airlines flight over the Pacific to drop 300 metres in a few seconds.
However, passengers can avoid serious injury by fastening their seatbelts. “It is the only antidote (对策) for this sort of things,” says Rod Bogue, project manager at NASA’s Dryden Flight Research Center in Edwards, California.
The centre’s new turbulence detector is based on lidar, or laser radar, Laser pulses are sent ahead of the plane and these are then reflected back by particles in the air. The technique depends on the Doppler effect. The wavelength of the light shifts according to the speed at which the particles are approaching. In calm air, the speed equals the plane’s airspeed. But as the particles swirl (打漩) in rough air, their speed of approach increases or decreases rapidly. The rate of change in speed corresponds to the severity (激烈程度) of the turbulence.
In a series of tests that began last month, a research jet flew repeatedly into disturbed air over the mountain ridges (山脉) near Pueblo, Colorado. The lidar detector spotted turbulence between 3 and 8 kilometres ahead, and its forecasts of strength and duration corresponded closely with the turbulence that the plane encountered.
Bogue says that he had “ a comfortable amount of time” to fasten his seatbelt. The researchers are planning to improve the lidar’s range with a more powerful beam. The system could be installed on commercial aircraft in the next few years.
第6题:What does “clear-air turbulence” probably mean? (Paragraph 1)
A.A not very rough storm.
B.Unexpected disturbed air.
C.A kind of visible storm.
D.A storm over mountain ridges.
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