Nike has a new television advertisement showing that an athlete with HIV______.
What lesson has Reebok learned from Nike's distribution problems?
A.A company should not sell its high quality shoes in discount stores.
B.A company should not limit its distribution network.
C.A company should do follow - up surveys of its products.
D.A company should correctly evaluate the impact of a new craze on the market.
听力原文:W: Dad, a new Nike store has just opened on the corner.
M: Yes, I know.
W: Well, I want to buy a pair of tennis shoes. I have just joined a tennis club.
M: That's nice! I'm happy you've decided to do some sports.
W: And ltd like to buy Nike.
M: Come on, Mary, it's not for you.
W: But everyone in the club wears Nike. They say it's the best.
M: Maybe it is. But how much is a pair of Nike shoes?
W: Don't worry about that. I have a part-time job now, and I have saved enough money.
M: That's good. To tell you the truth, I also want a Nike myself.
8. What is the relationship between the two speakers?
(8)
A.Husband and wife.
B.Father and daughter.
C.Teacher and student.
D.Shop assistant and customer.
What happens after cable television has moved into cities?
A.All classrooms use cable television.
B.City people can see extra programs.
C.The charge of cable is much lowered.
D.TV signals can be received more easily.
Nuremberg: The soccer competition between the world's two biggest sports apparel, Nike and Adidas, is getting increasingly intense. Nike, a relative newcomer to soccer, is gunning for the Germany company, whose name is practically synonymous with the game. For Nike, soccer has become the Holy Grail. Nike is bigger than Adidas, but as Nike sees it, to truly be the number one sport brand in the world, you have to be the number one in the world's most popular sport. On the other hand, the spokesman of Adidas says that Adidas is number one in soccer, always has been, always will be.
Manila: Rescuers in central Philippines are working through the night, scrambling to find survivors of today's deadly mudslides. At least 15 bodies have been found, but more than a thousand villagers are still missing. Leyte Governor said trees were sliding down upright with the mud. The landslide followed two weeks of non-step rain. One survivor told Manila Radio Station that it sounded like the mountain exploded. Southern Leyte has been devastated by natural disasters before. In 1991, more than 5,000 people were killed by floods and landslides triggered by a tropical storm.
New York City: U.N. Secretary-General Kofi Annan has asked Western nations to spend l0 to 12 billion US dollars to fight AIDS. The request came at a special session of the UN General Assembly on AIDS. The first U.N. session on AIDS four years ago led to the creation of the Global Fund to Fight AIDS, tuberculosis and malaria. Since then, the fund has helped improve the health of millions of people in developing countries. But the Global Fund now faces questions of whether it can ever thrive under constant pressure to prove to donors that it's working.
Washington: A company owned by the government of Dubai in the United Arab Emirates that's set to take over some operations at six US ports has agreed to undergo an intensive security review. The move is aimed at defusing a fire storm on Capitol Hill. Critics from both Parties have been discussing legislation to block the deal allowing Dubai Ports World to buy a British company that operates terminals at ports including New York and Miami. But DPW has issued a statement asking for a full 45-day investigation from the Committee on Foreign Investment in the United States, even though the deal had already been approved by the Federal Government. Now some lawmakers say they are ready to hold off on voting to stymie the plan.
Questions:
6.What has caused great damage in New York City?
7.Which of the following is not true about sports apparel companies?
8.How many bodies have been found in the deadly mudslide in Philippine?
9.What has the U.N. Secretary-General Kofi Annan asked Western nations to do?
10.Why does DPW agree to undergo an intensive security review from the Committee on Foreign Investment?
(26)
A.Blizzard.
B.Airplane crash.
C.Heavy rain.
D.Tsunami.
Michael Jordan was born in Brooklyn, New York, the fourth of five children born to the family. Long before his basketball【65】emerged, young Michael liked to play baseball with his father. As a teenager, Jordan became【66】in North Carolina for his baseball skills, and he was named most【67】player after his team won the state championship.
When Jordan joined the NBA in 1984, basketball's popularity was already【68】. But observers believe that Jordan was the【69】force that kept basketball's appeal fresh. The Bulls'【70】of the NBA under Jordan's leadership captured the imagination of many people, and his athletic skills, and【71】drive created new basketball fans as few other players have.
Jordan's popularity has spread well【72】scoring titles, championships, and other aspects of the NBA. He has become one of the most-recognized individuals in the world. Jordan has been especially【73】in the sportswear industry,【74】Nike's introduction of the famous line of Air Jordan basketball shoes in 1984. The partnership between Jordan and Nike became【75】successful that, before the 1997-98 season, Nike created a separate business unit known as the JORDAN brand to market footwear and apparel that Jordan himself helped design.
(61)
A.excessive
B.expensive
C.explosive
D.explicit
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的) retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
第36题:One reason why Reebok’s managerial personnel don’t like their shoes to be called “footwear for yuppies” is that ________.
A) they believe that their shoes are popular with people of different age groups
B) new production lines have been added to produce inexpensive shoes
C) “yuppies” usually evokes a negative image
D) the term makes people think of prohibitive prices
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket(高档消费人群的)retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company's view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok's exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
One reason why Reebok's managerial personnel don't like their shoes to be called "footwear for yuppies' is that ______.
A.they believe that their shoes are popular with people of different age groups
B.new production lines have been added to produce inexpensive shoes
C.yuppies usually evokes a negative image
D.the term makes people think of prohibitive prices
This campaign urged manufacturers to sign the Workplace Code of Con duct, a promise to serf-regulate that has since been adopted by a handful of retailers and many of the nation's largest manufacturers, including Nike and L.L. Bean. However, the Department of Defense, which has a $1 billion garment business that would make it the country's 14th largest retail apparel outlet, has not signed the Code of Conduct. In addition, it has not agreed to demand that its contractors submit to periodic inspections. Because the Department of Defense has not agreed to adhere to the cede, the job of stopping public sector sweatshops falls to the Department of Labor. Federal contractors that persist in violating wage laws or safety and health codes can lose their lucrative taxpayer financed contracts. But Suzanne Seiden, a deputy administrator at the Department of Labor, says that to her knowledge, the department has never applied that rule to government apparel manufacturers. "I just assume that they are adhering to safety and health requirements," she says. According to records obtained by Mother Jones, through a Freedom of Information Act request, the Occupational Safety and Health Administration has cited Lion 32 times for safety and health violations in the past 12 years.
What is this passage mainly concerned with?
A.The functions of the Department of Labor in America.
B.A serious problem threatening American economy.
C.The successful attempt of regulating sweatshops in America.
D.The seriousness of the problem of sweatshops in America.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的) retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company's view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok's exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
One reason why Reebok's managerial personnel don't like their shoes to be called "footwear for yuppies" is that ______.
A.they believe that their shoes are popular with people of different age groups
B.new production lines have been added to produce inexpensive shoes
C.yuppies' usually evokes a negative image
D.the term makes people think of prohibitive prices
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