Read the following mini case and answer the questions: Topic: IKEA Timing: June 15, 2017 News: China Daily; Reuters Characters: Mr Torbjorn Loof, Chief Executive, Inter Ikea Group Now testing what does digital shopping mean? The furniture megastore IKEA has its own e-commerce services, however, partnering with a site like Amazon, which offers legendary free shipping for its Prime members, could bring Ikea's products to a whole new group of consumers. Even die-hard fans of the brand could perceivably shop online, avoiding the winding, labyrinth-like stores and fill up a virtual cart at their Ikea-furnished homes. Exorbitantly high shipping costs and a limited selection of products are limiting Ikea's own e-commerce platform. Considering that furniture is pretty big, it can't cost just a few bucks to ship something like a couch or dining room table, especially when the parts required to assemble it all, come in more than one box. Inter Ikea Group Chief Executive, Torbjorn Loof told Reuters. "We will test and pilot, to see 'what does this mean, what does digital shopping look like in future? We have one great advantage and that is that we design, produce, and distribute our own unique range." This would be the very first time that Ikea's experimented with selling through channels outside of its own operations. Additionally, Reuters reports that Ikea is planning to open smaller stores in different metropolitan areas to provide access to more customers. Give short answers to the following questions: 1. If you are Mr Torbjorn Loof, what your decision would be: should IKEA enter into partnership with Amazon? 2. How IKEA should engage in digital selling activities in China?