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•Choose the best word to fill each gap from A, B, C or D on the opposite page.
•For each question 19-33, mark one letter (A, B, C or D) on your Answer Sheet.
Make Meetings Work for You
Only call a meeting if you (and your colleagues) are quite clear about its purpose. Once you are certain of your objective, ask yourself whether it could be better achieved through (19) means, such as a memo. Meetings called on a routine basis tend to (20) their point. It's better to wait until a situation or problem requires a meeting. If in doubt, don't waste time having one.
If you're sure a meeting is the solution, circulate a memo several days in advance (21) the time and place, objectives, issues to be discussed, other participants and preparation (22) Meetings should be held in the morning, if possible, when people are usually more (23) , and should last no more than an hour. Six is the (24) number of participants for a good working meeting. Inviting the whole department (more than 10) increases emotional undercurrents such as, "Will my (25) be taken seriously ？" Larger meetings can be productive as brainstorming (26) for ideas, provided participants can speak freely without feeling they will be judged.
A successful meeting always leads to action. Decision should take up the (27) of the meeting minutes, including the name of the person delegated to each task, and a(n) (28) for its completion. Circulate the minutes after the meeting and again just before the next one.
Draw out quieter members of the group. (29) helps create a relaxed and productive atmosphere. Do not (30) out any individual for personal criticism -- they will either silently (31) , upset and humiliated, or try to come up with excuses rather than focusing on the problems in (32) Save critical comments for a private occasion.
If you're talking for more than 50 per cent of the time, you're (33) the meeting.
(19)
A．selective
B．optional
C．practical
D．alternative
Surprisingly, since modern PR was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world's top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming ore sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U. S. companies, It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall's U. S. employees know two languages. Ogilvy and Mather has about the same percentage conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
According to the passage, U. S. leadership in public relations is being threatened because ______ .
A．an unparalleled increase in the number of public relations companies
B．shrinking cultural differences and new communications technologies
C．the decreasing number of multinational corporations in the U. S.
D．increased efforts of other countries in public relations
A、A) multi-national companies
B、B) transnational companies
C、C) international companies
D、D) national companies
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