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It is evident that the reader approaches the classified advertisement in a different frame. of mind from that in which he approaches the other advertisements in the paper. He turns to a page of classified advertisements to search for the particular advertisement that will meet his needs. As his attention is voluntary, the advertiser does not need to rely to much extent on display type to get the reader's attention.
Formerly all classified advertisements were of the same size and did not have display type. With the increase in the number of such advertisements, however, each advertiser within a certain group is vying with others in the same group for the reader's attention. In many cases the result has been an increase in the size of the space used and the addition of headlines and pictures. In that way the classified advertisement has in reality become a display advertisement. This is particularly true of real-estate advertising.
Classified advertising is different from display advertising because ______.
A．all advertisements of a certain type are grouped together
B．it is more distinguished
C．it is more expensive
D．nowadays the classified advertisements are all of the same size
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