A A company does not function in a vacuum, but rather as part of a society. That society c

onsists of the people who work for it, the people and companies that do business with it, the public at large, and the government that regulates and taxes it, these groups are known as a companys "publics". In order for a company to deal with these publics effectively, a relationship of trust must exist. Employees will not cooperate with or put forth their best efforts for a company that they do not trust or that they feel is taking advantage of them. The public will not buy products or services from a company that, in their view, is not responsible or trustworthy.

B The government, as the protector of the society it governs、is especially cautious in dealing with a company that it regards as not operating in the public interest. Given these circumstances, every business, whether it is a giant corporation or a small factory, a five-star hotel or a roadside tavern, needs to give some thought to the relationship it has with all the various publics it interacts with, and the techniques that a company uses to imp rove these relationships are known as "public relations", also called PR.

C A classic example of public relations at work is McDonalds. It has always been important to McDonalds to be known as a company that values cleanliness, Indeed, the founder Ray Kroc emphasised cleanliness along with quality, service, and value as being the four most important things in any McDonalds operation. For that reason, Kroc instructed the first McDonalds franchisees to pick up all litter within a two-block radius of their stores, whether it was McDonalds litter or not.

D McDonalds has always been socially responsible and extremely concerned about its image. These two facts are part and parcel of its public relationships. To McDonalds, public relations activities go much deeper than simply sending out press releases and having corporate officers serve on various charitable boards. The company understands that real public relations means taking significant action first, then announcing them to the public. Without the first step, the second would be meaningless.

All businesses are involved in public relations.

A.

B.

C.

D.