题目内容
（请给出正确答案）
It is essential for applicants to have experience as store managers.
A.Right
B.Wrong
C.Doesn't say
简答题官方参考答案
（由简答题聘请的专业题库老师提供的解答）
更多“It is essential for applicants to have experience as store managers.A.RightB.WrongC.Doesn'”相关的问题
A.You cannot achieve your goals without taking risk
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C.If you do something enough times, you'll eventually be successfu
Telephone Message
Mr Davis called—our quotation received, but the price is too high. Asked us to reduce by 3%. I contacted our Sales Dept. Was informed cost of raw materials is rising. Ours is the lowest price, Also, our quality is better and more orders are coming. Impossible to reduce.
Write a letter to Mr. Davis:
telling him you cannot reduce your price;
saying why you cannot reduce your price;
persuading him to reconsider your price;
asking for an early reply.
Write 60--80 words on your Answer sheet.
Do not include postal addresses.
Thank you for your telephone call inquiring about rooms for a sales training course. There is a conference room available on 23 October, 2006 which holds 40 people.
If this is suitable, please confirm the booking in writing as soon as possible and also tell me how many trainees will attend the course.
&8226;Write a letter:
confirming the date of the booking
telling the manager how many trainees will attend
informing him which conference equipment you will need
asking if your company will receive its usual 10% discount.
&8226;Write 60 - 80 words.
&8226;Write on your Answer Sheet. Do not include any postal addresses.
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics, brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume and the brands go as Avon, Balei, Dabao, and so on.
Now I'll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price—The consumption psychology of the Chinese consumers is mostly for practical and economical purpose. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, redio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salon, so as to help the target consumer groups to recognize Mary Kay Products.
Questions 16-22
&8226;Look at the notes about an enterprise.
&8226;Some information is missing.
&8226;You will hear part of a presentation by a marketing manager of the company.
&8226;For each question 16-22, fill in the missing information in the numbered space using one or two words.
&8226;After you have listened once, replay the recording..
Mary Kay Company
Purpose of this talk: to (16) ______ in the Chinese market
Most of the career women enjoy high ability of (17) ______
The consumer groups are the career
women of the age between (18) ______ and ______
Chinese consumers usually buy the
articles of skin care, (19) ______ and ______
The consumption psychology of the Chinese consumers is mostly for (20) ______ and ______ purpose
Elements exerting influence on the brand: (21) ______ and ______
MKC should promote its products by (22) the ______ of media propaganda
(16)
？Write an e-mail to all the staff:
？telling them the duration of the course
？suggesting two suitable evenings
？encouraging their participation.
？Write 30-40 words
？Write on your Answer Sheet.
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