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Online advertising can be aimed at individuals with select surfing behavior.()
A.网络广告的目标瞄准冲浪行为。
B.网络广告的目标受众是具有特定网络浏览行为的个体。
C.网络广告的目标受众是个体冲浪行为。
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A.网络广告的目标瞄准冲浪行为。
B.网络广告的目标受众是具有特定网络浏览行为的个体。
C.网络广告的目标受众是个体冲浪行为。
This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms,which deliver sponsored links to advertisers' websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links.
Both Google and Yahoo! along with search-site rivals like Microsoft's MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known.
Google's new service extends AdSense in three ways. Instead of Google's software analyzing third-party websites to determine from their content what relevant ads to place on them, advertisement will instead be able to select the specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Google's head of sales strategy.
The second change involves pricing. Potential internet advertisers must bid for their ad to appear on a "cost-per-thousand" (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist: CPM bids will also have to compete against rival bids for the same ad space from those wanting to pay on a "costper-click" basis, the way search terms are presently, sold. Click-through marketing tends to be aimed at people who already know they want to buy something and are searching for product and price information, whereas display advertising is more often used to persuade people to buy things in the first instance.
The third change is that Google will now offer animated ads--but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to be more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, such companies are becoming increasingly interested in so-called "rich-media" ads. like animation and video.
By saying "It will represent a 'watershed moment' in the evolution of the internet as an advertising medium" ,the trade magazine suggests ______
A.Google and Yahoo! share advertising revenues with television networks
B.the success of Google and Yahoo takes a turning-point to online advertising
C.America's three big television networks play an important role in the development of advertising medium
D.Google and Yahoo! build up their status in advertising
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
This year the combined advertising revenues of Google and Yahoo! will rival the combined primetime ad revenues of America's three big television networks, ABC, CBS and NBC predicts Advertising Age. It will, says the trade magazine, represent a "watershed moment" in the evolution of the internet as an advertising medium, A 30-second prime-time TV ad was once considered the most effective-- and the most expensive-- form. of advertising. But that was before the internet got going. And this week online advertising made another leap forward.
This latest innovation comes from Google, which has begun testing a new auction-based service for display advertising. Both Google and Yahoo! make most of their money from advertising. Auctioning keyword search-terms, which deliver sponsored links to advertisers' websites, has proved to be particularly lucrative. And advertisers like paid-search because, unlike TV, they only pay for results: they are charged when someone clicks on one of their links.
Both Google and Yahoo!, along with search-site rivals like Microsoft's MSN and Ask Jeeves, are developing much broader ranges of marketing services. Google, for instance, already provides a service called AdSense. It works rather like an advertising agency, automatically placing sponsored links and other ads on third-party websites. Google then splits the revenue with the owners of those websites, who can range from multinationals to individuals publishing blogs, as online journals are known.
Google's new service extends AdSense in three ways. Instead of Genie's software analyzing third-party websites to determine from their content what relevant ads to place on them, advertisement will instead be able to select the Specific sites where they want their ads to appear. This provides both more flexibility and control, says Patrick Keane, Google's head of sales strategy.
The second change involves pricing. Potential internet advertisers must bid for their ad to appear on a "cost-per-thousand" (known as CPM) basis. This is similar to TV commercials, where advertisers pay according to the number of people who are supposed to see the ad. But the Google system delivers a twist: CPM bids will also have to compete against rival bids for the same ad space from those wanting to pay on a "cost-per-click" basis, the way search terms are presently sold. Click-through marketing tends to be aimed at people who already know they want to buy .something and are searching for product and price information, whereas display advertising is more often used to persuade people to buy things in the first instance.
The third change is that Google Will now offer animated ads-- but nothing too flashy or annoying, insists Mr. Keane. Such ads are likely to he more appealing to some the big-brand advertisers. Spurred on by the spread of faster broadband connections, such companies are becoming increasingly interested in so-called "rich-media" ads, like animation and video
By saying "It will represent a 'watershed moment' in the evolution of the internet as an advertising medium", the trade magazine suggests
A.Google and Yahoo! share advertising revenues with television networks.
B.The success of Google and Yahoo lakes a turning-point to online advertising.
C.America's three big television networks play an important role in the development of advertising medium.
D.Google and Yahoo! build up their status in advertising.
Online dating services generally require a prospective member to provide personal information, before they can search the service provider’s database for other individuals using standards they set, such as age range, gender and location.Online dating sites use market metaphor to properly match people up.Most sites allow members to upload photos of themselves and browse the photos of others.Sites may offer additional services, such as webcasts, online chat, telephone chat, and message boards, Some sites provide free registration, but may offer services which require a monthly fee.Other sites depend on advertising for their revenue(收入 ).And some sites such as Badoo are free and then offer additional paid services in a freemium (免费增值) revenue model.
Many sites are broad-based, with members coming from a variety of backgrounds looking for different types of relationships.Other sites are more specific, based on the type of members.Interests, location, or relationship desired.
56.What is the aim of online dating system?
A、To strengthen contact between husbands and wives.
B、To provide matchmaking service to people.
C、To sell computers or cell phones to lovers.
D、To offer personalized sites to romantic people.
57.The word protective (Para.2) would most probably mean().
A、persistent
B、perspective
C、potential
D、particular
58.The author mentions that online dating sites can make money by the following means EXCEPT().
A、additional paid services
B、monthly fee
C、online advertising
D、registration fee
59.If you are not sure about what type of partner you would like to find, you’d better visit().
A、a broad-based dating site
B、a specific dating site
C、a site for a particular region
D、a site for people with the same desire
60.We can infer that the author’s intention in writing this article it to().
A、discourage people from dating online
B、introduce the online dating system
C、advertise some online dating sites
D、compare different online dating sites
The author's attitude toward online advertising can be summarized as _____.
A.reserved consent but discontent.
B.objective analysis void of opinions.
C.enthusiastic support but slight contempt.
D.approval so far but uncertainty in the future.
The author's attitude toward online advertising can be summarized as one of
A.reserved consent but discontent.
B.objective analysis void of opinions.
C.enthusiastic support but slight contempt.
D.approval so far but uncertainty in the future.
A、Reducing waste and pollution.
B、Introducing laws aimed at deterring animal hunting.
C、Building natural parks and reserves.
D、Making donations to animal protection organizations.
A MOOC (massive open online course) is an online course aimed at unlimited participation and open access via the web. MOOCs are a recent development in distance education and have now become a surging trend in higher education. These classes are aimed at expanding a university's reach from thousands of tuition-paying students who live in town, to millions of students around the world. In addition to traditional course materials, MOOCs provide interactive user forums to support interactions between students and professors. MOOCs can encourage communication among participants who bring a variety of viewpoints, knowledge, and skills to the course; inspire people to "try on" subjects that they wouldn't otherwise pursue or even try on education itself; provide multiple ways to engage with course material, encouraging multimodal learning that can address the needs of learners with a variety of learning styles; and inspire better teaching and use of technologies for face-to-face courses.
A.it can use video and audio as well as text and images.
B.it can appear almost anywhere on the page
C.it can take you to a place where you can buy something.
D.it can offer you the exact product that you are looking for.
Which kind of advertising is the following statement about? A. Broadcast Advertising B. In-store Advertising C. Print Advertising D. Celebrity Advertising E. Outdoor Advertising F. Public Service Advertising G. Online Advertising H. Give-a-ways Advertising 7. Billboard and kiosk advertisingsare very popular and they provide an easy outlet for the company's products.Organizing special events or sponsoring them makes for another excellent advertising opportunity. For instance, a company that manufactures sports equipments can sponsor some tournament in the sports field to advertise its products.
Which kind of advertising is the following statement about? A. Broadcast Advertising B. In-store Advertising C. Print Advertising D. Celebrity Advertising E. Outdoor Advertising F. Public Service Advertising G. Online Advertising H. Give-a-ways Advertising 5. They are commercials in radio and television. For radio advertising, advertisers buy airtime from a radio station to air their ads, and prices depend upon the duration, time of the day, and the programs during which the ads are aired. Television advertising is expensive and can reach the maximum number of target customers.
Translate the following paragraph into Chinese. A MOOC is an online course aimed at unlimited participation and open access via the web. MOOCs are a recent development in distance education and have now become a surging trend in higher education. In addition to traditional course materials, MOOCs provide interactive user forums to support interactions between students and professors. MOOCs can encourage communication among participants who bring a variety of viewpoints, knowledge, and skills to the course; and inspire people to "try on" subjects that they wouldn't otherwise pursue or even try on education itself
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