题目内容
（请给出正确答案）
提问人：网友Dume2021
发布时间：2022-01-07
[主观题]
DM(Directmail)设计的要点有()
DM（Directmail)设计的要点有（)
A.DM设计与创意要新颖别致，制作精美
B.DM设计主题一定要鲜明
C.尽可能的大范围投递
D.DM设计纸张的选取要按照一定的规则
E.随报投递要结合目标消费者的习惯，选择合适的报纸
简答题官方参考答案
（由简答题聘请的专业题库老师提供的解答）
查看官方参考答案
Promotion mix Email Direct Mail Workshop Sales force
Goals To __________________(六个月增加10%的销售)
Target market Businesses that __________________(需求人力资源管理软件处理人力管理职能)
Lunch date __________________(2015年1月)
Key messages to get leads to respond to your offer/call to action Present software's unique features that address users' needs. __________________(邀请销售领军人物参加免费的研讨会)
Activities/Timing Jan 15, send 500 emails to a list of company's target market Feb 15, send direct mail to 50 qualifying sales leads, and register 20 to attend free workshop Mar 15 3 hours of workshop for 20 prospects __________________(三月到五月，向有意向的客户直接销售)
Lunch date
Email Response Rate: 10% of 500 emails (50 sales leads)
Direct Mail Response Rate: 20 prospects out of 50 sales leads
Number of new clients:10 out of 20 prospects
Sales: Increase sales by 10%
