Public relations activities in the modern world help institutions to cope successfully with many problems, to build prestige for an individual or a group, to promote products, and to win elections. The majority of public relations workers are staff employees working within a corporate or institutional framework. Others operate in public relations counseling firms.
In industry, public relations personnel keep management informed of changes in the opinions of various publics(that is, the groups of people whose support is needed): employees, stockholders(股东),customers, suppliers, dealers, the community, and the government. These professionals counsel management as to the impact of any action or lack of action on the behavior. f the target audiences. Once an organizational decision has been made, the public relations person has the task of communicating this information to the public using methods that promote understanding, and desired behavior. For example, a hospital merger, an industrial plant closing, or the introduction of a new product all require public relations planning and skill.
Public relations activities are a major part of the political affairs in many nations. Politicians seeking office, government agencies seeking acceptance and cooperation, officials seeking support for their policies, and foreign governments seeking aid and allies abroad all make extensive use of counseling services provided by public relations specialists.
Public relations also play an important role in the entertainment industry. The theater, motion pictures, sports, restaurants, and individuals all use public relations services to increase their business or add to their image. Other public relations clients are educational, social service and charitable institutions, trade unions, religious groups, and professional societies.
The successful public relations practitioner(从业者) is a specialist in communication arts and persuasion. Specialized skills are required to handle public opinion research, media relations, direct mail activities, institutional advertising, publications, film and video production, and special events. Public relations services are so far virtually unused in many developing nations, but they are likely to be a future government concern.
In Paragraph One, the author mainly tells us ______.
A.the methods of public relations
B.the activities of public relations
C.the functions of public relations
D.the definition of public relations
Oscar award
The Academy Awards Oscar presentation for excellence in the film industry has a long and rich history.
In 1927, the Academy of Motion Picture Arts and Sciences (AMPAS) was formed by 36 of the film industry's most prominent individuals, choosing film actor Douglas Fairbanks, Sr. as its first president. In 1929, AMPAS presented the first Academy Award. This award was for recognition of excellence in the motion picture industry. This award has remained the ultimate industry standard of recognition.
Voting members of AMPAS represent fourteen branches of the film industry to determine who receives the coveted (垂涎) awards. The Oscar voting process begins in November of each year. Movie studios, publicists and film distributors begin their attempts to coax the voting members of AMPAS to view their film offerings. These attempts are regulated in the interest of fairness. The following January, the Academy Awards ballots are distributed to voting members, who have one month to make their nominations and return these nominations to the offices of PricewaterhouseCoopers, formerly Price Waterhouse, a professional service used to tabulate the votes. PricewaterhouseCoopers guarantees the security of the balloting. Only two people employed by PricewaterhouseCoopers know the results of award balloting before the ceremonies.
The nominations for the award are made by members of the craft (行业) categories for each of the rewards. In the Best Picture category, however, all voting members are allowed to submit nominations. In February, PricewaterhouseCoopers announces the result of the nominations. Voting members then receive ballots to east their votes to select winners in each category. They are then returned to the tabulating service. Although many of the fourteen Oscar categories have been broadened or changed since 1927, the awards still fall within the main branches of the Academy. This includes actors, producers, directors, writers and technicians. Even the names of some of the awards have changed. For example, the Best Picture award was known as the Best Production award prior to 1933. In that year, two Best Picture awards were given. One, to "Wings" for the Best Production and another to "Sunrise" for the Best Unique and Artistic Picture. After that year's awards the latter category was dropped. Until 1939, the award was called the "Academy Award of Merit" and was not a statuette but a plaque. The first Oscar statuette was awarded to actor Emil Jannings, who was named Best Actor for his role in "The Last Command" and" The Way of All Things".
How the awards statuette came to be known as "Oscar" is not known but it is generally accepted that Katherine Herrion, a future Academy Executive Director, remarked upon seeing the statue that it reminded her of her uncle Oscar and began referring to it by that name. Academy staff followed her lead and the name Oscar has been used ever since. The Oscar itself is a statuette, made by the R.S. Owens Company of Chicago. It is approximately 13.5 inches high and weighs 8.5 pounds. It is made from a copper, silver and nickel alloy and covered with 25Carat gold. During World War Il , the statues were made of plaster. Recipients turned in these plaster statues after the war for golden Oscars. In the 1930's juvenile recipients of the award were given miniature versions and there is one instance where a wooden Oscar was awarded to ventriloquist Edgar Bergen. Walt Disney received seven miniature Oscar statuettes for the film Snow White and the Seven Dwarfs, the first all-animated feature film. The statue was designed by Metro-Goldwyn-Mayer art director Cedric Gibbon and sculptor George Stanley. The Oscar depicts a knight holding a sword, standing atop a reel of film. The film reel has five spokes, representing the five original branches of AMPAS. 1949 marked the first year that the Oscar statuettes were numbered, beginning with number 50
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In 1-dimentional motion, if we know the accelerationof an object, then its velocity can be expressed as:
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