题目内容
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How does the professor structure the lecture？
A．By comparing three different life cycles of the butterfly.
B．By explaining each developmental stage of the butterfly.
C．By introducing three different insect species.
D．By explaining anatomical features of the butterfly.
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"All I hear in higher education is, 'Brand, brand, brand,'" said Tim Westerbeck, who specializes in branding and is managing director of Lippmann Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organizations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education. "
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School.
Now, after spending an undisclosed sum on an online survey and a marketing consultant's creation of "naming structures" , "brand architecture" and "identity systems", the university has come up with a new name., the New School. Beginning Monday, it will adopt new logos (标识), banners, business cards and even new names for the individual colleges, all to include the words "the New School" .
Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban counties east of San Francisco.
The University of Southern Colorado, a state institution, became Colorado State University at Pueblo two years ago, hoping to highlight many internal changes, including offering more graduate programs and setting higher admissions standards.
Beaver College turned itself into Arcadia University in 2001 for several reasons, to break the connection with its past as a women's college, to promote its growth into a full-fledged university and, officials acknowledged, to eliminate some jokes about the college's old name on late-night television and "morning zoo" radio shows.
Many college officials said changing a name and image could produce substantial results. At Arcadia, in addition to the rise in applications, the average student's test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said.
Which of the following is NOT the reason for colleges to change their names?
A．They prefer higher education competition.
B．They try to gain advantage in market share.
C．They want to project their image.
D．They hope to make some changes.
The social education of young children tries to make them accept the idea that human beings in a society need to work together for their common good. So the emphasis is on co- operation rather than competition throughout most of this process. This may seem curious, in view of the fact that American society is highly competitive; however, the need for mak-ing people sociable in this sense has come to be regarded as one of the functions of educa-tion. Most Americans do grow up with competitive ideas, and obviously quite a few as criminals, but it is not fair to say that the educational system fails. It probably does succeed in making most people sociable and ready to help one another both in material ways and through kindness and friendliness.
According to the passage, the American elementary education is supposed to make children______.
A．sensible and sensitive
B．competitive and interested
C．curious and friendly
D．happy and co-operative
Tirrol Co provides repair services to motor vehicles from 25 different locations. All inventory, sales and purchasing systems are computerised, with each location maintaining its own computer system. The software in each location is
the same because the programs were written specifically for Tirrol Co by a reputable software house. Data from each location is amalgamated on a monthly basis at Tirrol Co’s head office to produce management and financial accounts.
You are currently planning your audit approach for Tirrol Co. One option being considered is to re-write Cal & Co’s audit software to interrogate the computerised inventory systems in each location of Tirrol Co (except for head office)
as part of inventory valuation testing. However, you have also been informed that any computer testing will have to be on a live basis and you are aware that July is a major holiday period for your audit firm.
Required:
(a) (i) Explain the benefits of using audit software in the audit of Tirrol Co; (4 marks)
(ii) Explain the problems that may be encountered in the audit of Tirrol Co and for each problem, explain
how that problem could be overcome. (10 marks)
(b) Following a discussion with the management at Tirrol Co you now understand that the internal audit department are prepared to assist with the statutory audit. Specifically, the chief internal auditor is prepared to provide you with documentation on the computerised inventory systems at Tirrol Co. The documentation provides details of the software and shows diagrammatically how transactions are processed through the inventory system. This documentation can be used to significantly decrease the time needed to understand the computer systems and enable audit software to be written for this year’s audit.
Required:
Explain how you will evaluate the computer systems documentation produced by the internal audit
department in order to place reliance on it during your audit. (6 marks)
A、and the demand curve facing the firm are identical.
B、is always above the demand curve facing the firm.
C、is always below the demand curve facing the firm.
D、intersects the demand curve when marginal revenue is minimized.
A、total cost to decrease.
B、profits to increase.
C、profits to decrease.
D、profits to remain unchanged.
A、$35,000.
B、$30,000.
C、$20,000.
D、$15,000.
A、lower its price.
B、raise its price.
C、increase production.
D、decrease production.
A、$7.
B、$9.
C、$10.
D、$11.
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