题目内容
（请给出正确答案）
简答题官方参考答案
（由简答题聘请的专业题库老师提供的解答）
更多“The changing image of the family on television provides（）into changing attitudes toward the family i…”相关的问题
A．insights
B．presentations
C．revelations
D．specifications
The changing image of the family on television provides ______(洞悉社会对家庭的态度的转变).
A．The conversion of an image into electronic impulses.
B．The sending of impulses through a wire cable.
C．The changing of one image into another image.
D．The feeding of impulses into a receiver.
The changing image of the family on television__________________________ (揭示了社会中对家庭态度的改变).
Advertising has been among England's biggest growth industries since the war. Perhaps the reason is that advertising saves the manufacturers from having to think about the customer.
At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer-appeal to all his other problems of man-hours and machine tolerance and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find clever ways of making it appeal to purchasers after they have finished it, by pretending that it confers(赋予) status, or attracts love, or signifies manliness.
Other manufacturers find advertising saves them from changing their product. And manufacturers hate change. The ideal product is one that goes on unchanged forever. If, therefore, for one reason or another, some alteration seems called for—how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
Which of the following can best describe the author's attitude toward modern advertising？
A．Indifferent.
B．Shocked.
C．Disappearing.
D．Approving.
听力原文： In many parts of the world, farmers and their families live in villages or towns. In the United States, however, each farm family lives on its own fields, often beyond the sight of any neighbors. Instead of traveling from a village to the fields every morning, American farmers stay on their land throughout the week. They travel to the nearest town on Saturdays for shopping or on Sundays for church. The children ride on buses to large schools which serve all of the farm families living in the area. In some areas, there are small schools serving a few farm families, and the children walk to school.
Of course life keeps changing for everyone, including farmers. Today there are cars, good roads, radios, and television sets. And of course there are modern machines for farming. All of these have changed farm life.
For many years, however, farming in America was often a lonely way of living. Farmers had to deal with their own problems, instead of getting help from others. They learned to try new methods, and to trust their own ideas instead of following older ways.
(30)
A．They live in bigger houses.
B．They live in villages or in towns.
C．Each family lives on its own fields.
D．They use modern machines in farming.
Advertising has been among England's biggest growth industries since the war, in terms of the ratio of money earnings to demonstrate achievement. Why all this fantastic expenditure？
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they finish it, by pretending that it gives status, or attracts love, or signifies manliness. If the advertising agency can do this authoritatively enough, the. manufacturer is in clover (养尊处优).
Other manufacturers find advertising saves them from changing their product. And manufacturers hate change. The ideal product is or another, some alteration seems called for how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself.
According to the passage modern advertising becomes one of the most prosperous industries because ______.
A．people are more concerned with the image of a product rather than the product itself
B．it saves manufacturers from considering how the products can appeal to customers
C．there are all kinds of media available
D．there are many excellent advertisers who can make their voices authoritative
根据以下内容回答题：
One of the most authoritative voices speaking to us today is，of course，the voice of the advertisers. It shouts at us from the television screen and the radio loudspeakers，waves to us from eVery page of the newspaper，signals to us from the roadside bill-boards all day and flashes messages to us in colored lights all night． Advertising has been among England’s biggest growth industries since the war．PerhaDs the reason is that advertising saves the manufacturers from having to think about the customer．At the stage of designing and developing a product，there is quite enough to think about without worrying over whether anybody will want to buy it．The designer is busy enough without adding customer-appeal to all his other problems of man．hours and machine telerances and stress fac-tors．so they just go ahead and make the thing and leave it to the advertiser to find eleven wavs of making it appeal to purchasers after they have finished it，by pretending that it offers status，or attracts、love，or signifies manliness． Other manufacturers find advertising saves them from changing their prodUCt．And manu．facturers hate change．The ideal product is one which goes on unchanged for ever．If，therefore，for one reason or another，some alteration seems calied for—how much better to change the image，the packet or the pitch made by the product，rather than go to all the inconvenience of changing the product itself．
Which of the following can best describe the author‘s attitude toward modem advertising？
A.Interested．
B.Shocked．
C.Disapproving．
D.Approving.
Section B
Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D.
听力原文： All big cities are quite similar. Living in a modem Asian city is not very different from living in an American city. The same cannot be said about living on farms, however.
In many parts of the world, farmers and their families live in villages or towns. In the United States, however, each farm family lives on its own fields, often beyond the sight of any neighbors. Instead of traveling from a village to the fields every morning, American farmers stay on their land throughout the week.
For many years, however, farming in America was often a lonely way of living. Farmers had to deal with their own problems, instead of getting help from others. They learned to try new methods, and to trust their own ideas instead of following old ways.
Of course life keeps changing for everyone, including farmers. Today there are cars, good roads, radios and television sets. And of course there are modem machines for farming. All of these have changed farm life.
(27)
A．American farmers travels from a village to his fields each morning.
B．American farmers have more money.
C．Each American farmer family lives quite far from any neighbors.
D．American farmers don't like to leave their fields.
One of the most authoritative(权威的) voices speaking to us today is, of course, the voice of the advertisers. This type of voice dominates our lives. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; signals to us from the roadside billboards all day and flashes messages to us in coloured lights all night. It has forced on us a whole new conception of the successful man as a man no less than 20% of whose mall consists of announcements of giant carpet sales.
Advertising has been among England's biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this huge expenditure？
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer-appeal(讨好顾客的) to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they have finished it, by pretending that it attracts love, or signifies manliness. If the advertising agency can do this authoritatively enough, the manufacturer is in a favorable position.
Other manufacturers find advertising saves them changing their product. And manufacturers hate change. The ideal product is one which goes on unchanged for ever. If, therefore, for one reason or another, some changes seems called for how much better to change the image, the packet or the pitch made by product, rather than go to all the inconvenience of changing the product itself.
According to the passage modem advertising is "authoritative" because of the way it ______.
A．influences our image of a special person
B．interferes with the quiet of home life
C．continually forces us into buying things
D．influences us no matter where we travel
听力原文： The development of a mass culture dominated by the media has made major changes in the American political system, changes some observers feel threaten the very core of American democracy.
In the 1940s the first studies were conducted to determine whether mass media was changing American voting patterns. The studies showed that opinion leaders, not the media, were directly affecting voter behavior, although the mass media played an indirect role by influencing the opinion leaders. This discovery led to the formulation of the two-step flow theory of political communication: the mass media influence opinion leaders, who in turn influence others.
Follow-up studies in the 1960s and 1970s, however, indicated that the American political system was changing. The long-standing dominance of political parties was waning and political consultants were replacing party bosses. These consultants had advertising, public relations and opinion-polling backgrounds and had moved into the political arena to sell candidates directly to the American people through the mass media, much like others in their professions were selling soap and toothpaste.
During the twentieth century, the mass media and political advertising began playing significant roles in selling political images. Television, which has become one of the most dominant forms of mass communication in our culture, has emerged as a powerful influence in determining the political destiny of this country. It helped create a winning image for little-known Senator John Kennedy, who narrowly defeated Vice-President Richard Nixon in the 1960 presidential election; led to a decline in popularity of Lyndon B. Johnson; allowed Nixon to win the presidency eight years later by building a more positive television image; and gave national exposure to a little-known peanut farmer and former Georgia governor, Jimmy Carter. By the 1980s the presidency had been turned over to Ronald Reagan, who had made his living communicating in front of the camera. Through his effective use of television, he was soon regarded as one of the most effective communicators ever to hold the office of president.
American political candidates, managed by political consultants, are now using vote videos and direct mail as well as television advertising to get their messages across. Not everyone, however, gives TV so much credit for creating political images. Some studies have indicated that selective exposure, perception and retention play a bigger role in the election process. These studies contend, for example, that people project their own biases into television political commercials and see only what they want to see.
News reporters have been criticized for running stories about candidates' personal lives, downplaying issues and focusing too much on who is winning. Television news has also been criticized for projecting winners on election night before the polls have closed in the west. This has kept many western voters away from the polls, critics contend.
Not all campaign coverage by the media has been inadequate, however. Television has been instrumental in presenting presidential debates to the American public. Newspapers and some TV stations are now beginning to give better coverage of campaigns by analyzing political ads and reporting on their accuracy. It is hoped that such a trend will make advertisements more truthful and responsible.
(56)
警告：系统检测到您的账号存在安全风险
为了保护您的账号安全，请在“简答题”公众号进行验证，点击“官网服务”-“账号验证”后输入验证码“”完成验证，验证成功后方可继续查看答案！
