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发布时间：2022-01-07
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The following sentence represents an audience focus: Our product guarantee becomes effective after we receive full payment.
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更多“The following sentence represents an audience focus: Our product guarantee becomes effective after w…”相关的问题
第1题
【口语题】Work in groups. Discuss the following question and explain the reasons. Is responsibility the most important workplace ethics for the success of one's career?
第2题
Which of the following measures should the nurse focus on for the client with esophageal varices?
A．Recognizing hemorrhage
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B．Controllingbloodpressure
C．Encouraging nutritional intake
D．Teaching the client about varices
第3题
Use the correct form of the given words to fill in the blankets. I hate to rush you, but I have another ____________ (appoint) later on.
第4题
Questions 51 to 55 are based on the following passage.
The secret to eating less and being happy about it may have been cracked years ago—by McDonald’s. According to a new study from Cornell University’s Food and Brand Lab, small non-food rewards—like the toys in McDonald’s Happy Meals—stimulate the same reward centers in the brain as food does.
The researchers, led by Martin Reimann, carried out a series of experiments to see if people would choose a smaller meal if it was paired with a non-food item.
They found that the majority of both kids and adults opted for a half-sized portion when combined with a prize. Both options were priced the same.
Even more interesting is that the promise of a future reward was enough to make adults choose the smaller portion. One of the prizes used was a lottery ticket(彩票), with a S10, $50 or $100 payout, and this was as effective as a tangible gift in persuading people to eat less.
“The fact that participants were willing to substitute part of a food item for the mere prospect of a relatively small monetary award is interesting,” says Reimann.
He theorizes that it is the emotional component of these intangible prizes that make them effective. In fact, vaguely-stated possibilities of winning a prize were more effective than options with hard odds included.
“One explanation for this finding is that possible awards may be more emotionally provoking than certainty awards,” says Reimann. “The uncertainty of winning provides added attraction and desirability through emotional ‘thrills.’ The possibility of receiving an award also produces a state of hope—a state that is in itself psychologically rewarding.” In other words, there’s a reason why people like to gamble.
How might this knowledge be used to help people eat more healthily？
One possibility is a healthy option that offers the chance to win a spa(温泉疗养)weekend. Or maybe the reward of a half-sized portion could be a half-sized dessert to be claimed only on a future date. That would get you back in the restaurant—and make you eat a little less.
51.What do we learn about McDonald’s inclusion of toys in its Happy Meals？
A.It may shed light on people is desire to crack a secret
B.It has proved to be key to McDonald is business success
C.It appeals to kid is curiosity to fred out what is hidden inside
D.It may be a pleasant way for kids to reduce their food intake
52.What is the finding of the researchers led by Martin Reimann？
A.Reducing food intake is not that difficult if people go to McDonald’s more.
B.Most kids and adult s don’t actually feel hungry when they eat half of their meal.
C.Eating a smaller portion of food does good to the health of kids and adults alike.
D.Most kids and adults would choose a smaller meal that came with a non-food item.
54.How does Martin Reimann interpret his finding？A.The emotional component of the prizes is at work.
B.People now care more about quality than quantity.
C.People prefer certainty awards to possible awards.
D.The desire for a future reward is overwhelming.
55.What can we infer from Martin Reimann’s finding？A.People should eat much less if they wish to stay healthy and happy.
B.More fast food restaurants are likely to follow McDonald’s example.
C.We can lead people to eat less while helping the restaurant business.
D.More studies are needed to find out the impact of emotion on behavior.
53.What is most interesting in Martin Reimann’s finding？A.Kids preferred an award in the form of money to one in the form of a toy.
B.Adults chose the smaller portion on the mere promise of a future award.
C.Both kids and adults felt satisfied with only half of their meal portions.
D.Neither children nor adults could resit the temptation of a free toy.
第5题
•Read the following article about the four Ps of the marketing mix and the questions that follow.
•For each Question 15-20, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.
The variety of smaller market segments within the consumer and business market is enormous, and the firm that is good at target marketing will have a valuable edge over its competitors. But identifying the market is only part of the task. The other basic element in any total marketing program is the marketing mix.
The marketing mix can be defined as the blend of product, price, promotion, and placement (or distribution) that satisfies the demands of the chosen market segment. The four Ps have to fit closely together. And, as we shall see, the key to effective marketing is the ability to adjust each of the four factors in response to the demands of the target market.
Product
A businessperson's first marketing decision concerns the products or services that will attract customers in the target market. The key is to determine consumers' needs and wants and translate them into desirable products and services. Rising crime rates, for example, have created a target market among small businesses for a growing number of security services. Similarly, the rapid increase in the number of working women has inspired clothing manufacturers to include more high-priced ladies' suits in their overall product mix: many women have discovered they need to "dress for success" just the way men do.
Changing conditions require the continuous reevaluation of product lines. At Procter & Gamble, alert executives saw rising detergent costs as a threat to continued high-volume usage of their products in the home and added to their list of products a number of cloth substitute paper products, including Pampers disposable baby diapers. Pampers now outsell P & G's Tide detergent.
After picking the products to be developed businesspeople make other marketing decisions about each one. These include selecting a brand name, designing a package and establishing a product guarantee.
Price
Having made the basic decisions about the product line, the marketing manager must decide how the company should price its products. Perhaps a policy based on low prices will increase profits to the greatest possible amount. Supermarkets have used this tactic successfully on two levels. Most offer unbranded, so-called generic products at the lowest price and offer their own brand, usually at a slightly higher price, in addition to the highest-price commercial brands. On the other hand, the desirability of some products depends on a high-quality image, which a high price helps to confer. Curtis Mathes brand televisions are advertised as the "the most expensive television set in America and worth it," and come with a four year limited warranty.
Promotion
Very often the most important decision a marketing manager makes is how the manufacturer should inform. prospective customers about its products. This involves promotion, which includes the sales approach. Some marketing strategists, like those at Avon Products, may decide to emphasize direct selling and spend most of their promotion dollars to train and pay salespeople. Others, like producers of soap and headache remedies, promote their products through advertising, primarily on television. Department stores also spend heavily on advertising, but they choose newspapers as the most effective medium. The alternatives are many and the choice may determine the success of a marketing effort.
Placement
The fourth element in the marketing mix is placement (or distribution): how the manufacturer gets its products to the customers. Transportation is the major factor here, but placement also entails decisions about distribution outlets. Tupperware, for example, distributes dire
A．to make the top quality products that satisfy the demands of the chosen market segment
B．to combine and adjust the four factors in such a way that they meet the demands of the target market
C．to sell goods at the lowest prices so as to satisfy the demands of the target market
D．to make good use of all kinds of media to advertise the goods and attract more consumers
第7题
A PPP cycle leads to fluency from accuracy while a TBL cycle leads to accuracy from fluency.
第9题
General administrative theory focuses on
A、the entire organization
B、managers and administrators
C、the measurement of organizational design relationships
D、primarily the accounting function
