-- I bought this computer for $500 last week.-- It's on sale this week for only $4,00. You
A.can
B.will
C.do
D.would
A.can
B.will
C.do
D.would
Directions: Read the text below. Use the word at the end of each line to form a new word that fits in the space in the same line. 下面的短文有11处空白,每处空白后的括号内有一个词,请根据短文内容将其正确的形式填入文中,以恢复文章原貌。 Careful Use of Words Words are powerful and can be very (40)____________ (damage) when used carelessly. They have the power to evoke potent emotions and they can help inspire, (41)____________ (courage) and motivate people. They can transform the world that we live in and in a crisis they can be your strongest ally or your most damaging opponent. One should always be very (42)____________ (care) when using words, but this is especially so in the midst of a crisis. Who can forget when, during the middle of the largest oil spill inUShistory, the Chief Executive of BP, Tony Hayward, said “I’d like my life back”? When a crisis breaks, a company needs to be (43)____________ (particular) careful in framing its response. While attempting to assert control it also needs to be aware of the (44)____________ (implicate) of the response and what it may mean in the future. Framed properly, a (45)____________ (train) spokesperson can use their language to calm nerves during a very anxious time and can give the public an (46)____________ (impress) that the company is in control and working hard to resolve the crisis. The language in all crisis (47)____________ (communicate) materials should be carefully managed and reviewed. Have all professional expressions and academic language been removed and adapted? The language should be simple and self-explanatory. Are the communication materials (48)____________ (respect) of all audiences including stakeholders, employees, media and the general public? Are words the best method to explain what happened? It may be useful to have a graphic (49)____________ (design) /photographer available to allow you to communicate clearly what happened in a simple and (50)____________ (logic) way. Can your press release be converted into 140 characters or less for Twitter? It’s unlikely—prepare alternative strategies to allow you to engage via social media channels. A serious crisis can destroy companies and/or individuals。 However,proper preparation combined with an appropriate response can actually help improve the reputation of both. Language is a powerful weapon and should be treated as such in all communications. 40. _________
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