Part II Reading Comprehension Section A Directions: Fill in the blanks with a word or a phrase that best completes the passage. You may choose a suitable one from the list given. pay for lower in favour improve compete with without able on leads to target There are many contrasting opinions about advertising. Those ___16___say that advertising educates consumers about new products and services that can help them ___17___their lives. It also increases sales so that companies can produce goods at ___18___costs and make things more cheaply. They say that advertising helps the economy and provides jobs for many people. ___19___advertising some free radio and TV channels wouldn’t be ___20___to exist. Sporting and other events are sponsored by ads. Ticket prices would be higher without advertisements. ___21___ the other side, critics say that consumers ___22___ advertising through higher prices. They say that small companies sometimes have to close because they cannot ___23___ larger ones. As a result of advertising, people sometimes buy products that they do not need and often cannot afford. This leads to higher personal debt. It also ___24___ a throwaway society — goods are thrown away and more pollution and waste is produced. Children are very often the main ___25___of advertisers. They sometimes don’t know which products are good for them and buy unsuitable things. Fast food and snack companies show ads which encourage eating that leads to obesity and diabetes. 16. __________
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