A、extensive
B、relatively
C、in advance
D、depend on
A、extensive
B、relatively
C、in advance
D、depend on
阅读理解 |
When you were looking for a reliable, honest auto mechanic, how did you find him?Before you went into that restaurant you recently tried, how did you know that it served great food?If you are like most people on the planet, you want to lower your risk of a big ugly surprise so you asked people you trust to refer to a business they trust.Marketers call this friendtofriend recognition of a business "wordofmouth" advertising. When you do a great job for your customer or a bad job, people are going to talk about your business.Unfortunately, because we humans seem to feel negative emotions more intensively than positive ones, we're more likely to tell more of our friends about bad experiences with a business than positive ones.Understand this:Customers believe their own experience.You can't make them believe that your company is wonderful when they felt they were treated badly. So, to get positive wordofmouth going for your business in this servicebased economy, you've got to do a really outstanding job for everyone, exactly. And when you do, you build a great reputation.That takes time.But it forms a close link with your customers in a way that no advertising and no promotional coupon (优惠券) ever could. The good news is that because there are so many different businesses chasing after your customers' money, people want to know whom they can trust.So people are going to be talking about you.Create a free sales force for your business-an army of delightedcustomers who tell everyone that they know how good your company is to do business with.That's a great antidote (解毒剂) todefectionitis. 1. What is the main topic of this passage? A. A good name will bring you money. B. A person should rely on his friends for business. C. Advertising can make customers believe it's wonderful. D. A company can rely on its associates to survive. 2. According to the passage, whether we go to a place or not depends on________. A. business fame B. media assistance C. particular recognition D. associates'recommendation 3. When you do an outstanding job in service, you will surely________. A. make more money than you expect B. have a mutual understanding with your customers C. build a great reputation immediately D. earn your fame as well as advertise for your company 4. The underlined word "defectionitis" probably means________. A. service imperfection B. customers' distrust C. customers'protection D. service advertisement |
I feel _____ ashamed of myself when I hear someone say “ Mind your ______.” |
[ ] |
A. indeed; behavior B. really; manner C. greatly; manners D. very much; action |
Most people dont leave their front door unlocked, and the same is true of their home Wi-Fi networks. But some believe that preventing access to your wireless Internet actually does more harm than good. Peter Eckersley of the Electronic Frontier Foundation, an organisation devoted to defending digital rights, is calling for an "Open Wireless Movement" and encouraging people to be "socially responsible" by sharing their connection. Eckersley compares the current situation of locked-down networks to "finding yourself parched(干透的)and thirsty while everyone around you is sipping from nice tall glasses of iced water", and offers a technological solution. We restrict access to our networks for two reasons: to prevent other people from using up our bandwidth, and to ensure our security and privacy. He suggests we can still protect ourselves from both problems by using routers(路由器)that share a certain amount of bandwidth in the open while also providing an encrypted(加密的)connection for personal use, but such technology already exists, and people arent choosing to use it. Perhaps the problem is not technological, but legal, as home users dont want to be responsible for the activities of others on their network. Quite understandable, really. But Eckersley says that "individuals can enjoy the same legal protections against liability as any other Internet access provider", but the law is far from clear in this area and differs from country to country. In a footnote on his article, Eckersley says US law "may" offer protection, but that didnt prevent a man who left his network open from being called a paedophile(恋童癖者)by armed police in his living room this past weekend. Courts in Germany have previously ruled that people can be fined if they allow unauthorised users to access illegal materials through their connection, while in the UK disputes over recent changes to the law leave the matter uncertain. Perhaps these legal concerns can be overcome by turning to an unlikely role-model — Estonia, where access to the Internet is a legal human right. The country is blanketed in a network of free Wi-Fi access points in cafes, bars and other public locations, allowing people to easily get online almost anywhere. So who wants to open up their network first?
What does the author say about the Electronic Frontier Foundation?
A.It encourages people to share their networks.
B.Its work is about protecting digital rights.
C.It is advocating an "Open Wireless Movement".
D.Its main business is trading electronics.
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