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提问人:网友rojeckren 发布时间:2022-01-07
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Before Sandra opened her florist shop she read all she could about the floral industry. Sh

e also consulted several published research reports to understand growth patterns in the local area with particular interest in the location of florists throughout the city. This ________ helped her to decide on the location of her store.

A、primary data

B、secondary data

C、primitive data

D、tertiary information

E、licensed information

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第1题
Her hope of her husband’s return is ________ as years go by.

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第2题
Why must researchers avoid generalizing from focus group participants to the whole market?

A、Participants' responses are not reliable.

B、Most of the participants are likely to be ignorant about the topic of discussion.

C、The size of the group is too small and the sample is not drawn randomly.

D、Most of the participants are likely to exhibit similar tastes and preferences.

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第3题
Which of the following is used to assess people's knowledge, beliefs, preferences, and satisfaction and to measure these magnitudes in the general population?

A、observational research

B、descriptive research

C、quantitative research

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第4题
After collecting the relevant information, the next step in the marketing research process is to ________.

A、develop the research plan

B、define the problem and research objectives

C、present the project report

D、make the final decision

E、analyze the acquired data

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第5题
When companies engage students to design and carry out projects, the payoff to the students is experience and visibility; the payoff to the companies is a fresh sets of eyes to solve problems at a fraction of what consultants would charge.
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第6题
If a marketing researcher chooses to use word associations, the researcher is using ________ questions.

A、closed-end

B、Likert scale

C、open-end

D、rating scale

E、semantic differential

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