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提问人：网友mark0708 发布时间：2022-01-07
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READING PASSAGE 2You should about 20 minutes on Questions 14-17 which are based on Reading

READING PASSAGE 2

You should about 20 minutes on Questions 14-17 which are based on Reading Passage 2 below.

Wheel of Fortune

Emma Duncan discusses the potentiaI effects on the entertainment industry of the digital revolution

A

Since moving pictures were invented a century ago，a new way of distributing entertainment to consumers has emerged about once every generation．Each such innovation has changed the industry irreversibly；each has been accompanied by a period of fear mixed with exhilaration．The arrival of digital technology, which translates music．pictures and text into the zeros and ones of computer language，marks one of those periods．

B

This may sound familiar, because the digital revolution，and the explosion of choice that would go with it, has been heralded for some time．In 1992，John Malone，chief executive of TCI，an American cable giant．welcomed the '500-channel universe'．Digital television was about to deliver everything except pizzas to people's living rooms．When the entertainment companies tried out the technology, it worked fine-but not at a price that people were prepared to pay．

C

Those 500 channels eventually arrived but via the Internet and the PC rather than through television．The digital revolution was startinq to affect the entertainment business in unexpected ways．Eventually it will chanqe every aspect of it，from the way cartoons are made to the way films are screened to the way people buy music．That much is clear．What nobody is sure of is how it will affect the economics of the business．

D

New technologies always contain within them both threats and opportunities．They have the potential both to make the companies in the business a great deal richer, and to sweep them away．Old companies always fear new technology．Hollywood was hostile to television，television terrified by the VCR．Go back far enough，points out Hal Varian．an economist at the University of California at Berkeley, and you find publishers complaining that' circulating libraries' would cannibalise their sales．Yet whenever a new technology has come in，it has made more money for existing entertainment companies. The proliferation of the means of distribution results，gratifyingly, in the proliferation of dollars，pounds， pesetas and the rest to pay for it.

E

All the same，there is something in the old companies' fears．New technologies may not threaten their lives．but they usually change their role．Once television became widespread，film and radio stopped being the staple form. of entertainment．Cable television has undermined the power of the broadcasters．And as power has shifted the movie studios，the radio companies and the television broadcasters have been swallowed up．These days，the grand old names of entertainment have more resonance than power．Paramount is part of Viacom，a cable company; Universal，part of Seagram, a drinks-and-entertainment company; MGM，once the roarinq lion of Hollywood，has been reduced to a whisper because it is not Dart of one of the giants．And RCA，once the most important broadcasting company in the world，is now a recording label belonging to Bertelsmann，a large German entertainment company．

&n

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更多“READING PASSAGE 2You should about 20 minutes on Questions 14-17 which are based on Reading”相关的问题
第1题
READING PASSAGE 2You should spend about 20 minutes on Questions 15-27, which are based on

READING PASSAGE 2

You should spend about 20 minutes on Questions 15-27, which are based on Reading Passage 2 below.

Fun for the Masses

Americans worry that the distribution of income is increasingly unequal.

Examining leisure spending changes that picture.

A

Are you better off than you used to be？ Even after six years of sustained economic growth, Americans worry about that question. Economists who plumb government income statistics agree that Americans'incomes, as measured in inflation-adjusted dollars, have risen more slowly in the past two decades than in earlier times, and that some workers' real incomes have actually fallen. They also agree that by almost any measure, income is distributed less equally than it used to be. Neither of those claims, however, sheds much light on whether living standards are rising or falling. This is because 'living standard' is a highly amorphous concept. Measuring how much people earn is relatively easy, at least compared with measuring how well they live.

B

A recent paper by Dora Costa, an economist at the Massachusetts Institute of Technology, looks at the living-standards debate from an unusual direction. Rather than worrying about cash incomes, Ms Costa investigates Americans'recreational habits over the past century. She finds that people of all income levels have steadily increased the amount of time and money they devote to having fun. The distribution of dollar incomes may have become more skewed in recent years, but leisure is more evenly spread than ever.

C

Ms Costa bases her research on consumption surveys dating back as far as 1888. The industrial workers surveyed in that year spent, on average, three-quarters of their incomes on food, shelter and clothing. Less than 2% of the average family's income was spent on leisure but that average hid large disparities. The share of a family's budget that was spent on having fun rose sharply with its income: the lowest-income families in this working-class sample spent barely 1% of their budgets on recreation, while higher earners spent more than 3%. Only the latter group could afford such extravagances as theatre and concert performances, which were relatively much more expensive than they are today.

D

Since those days, leisure has steadily become less of a luxury. By 1991, the average household needed to devote only 38% of its income to the basic necessities, and was able to spend 6% on recreation. Moreover, Ms Costa finds that the share of the family budget spent on leisure now rises much less sharply with income than it used to. At the beginning of this century a family's recreational spending tended to rise by 20% for every 10% rise in income. By 1972-73, a 10% income gain led to roughly a 15% rise in recreational spending, and the increase fell to only 13% in 1991. What this implies is that Americans of all income levels are now able to spend much more of their money on having fun.

E

One obvious cause is that real income overall has risen. If Americans in general are richer, their consumption of entertainment goods is less likely to be affected by changes in their income. But Ms Costa reckons that rising incomes are responsible for, at most, half of the

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第2题
READING PASSAGE 2You should spend about 20 minutes on Questions 14-27 which are based on R

READING PASSAGE 2

You should spend about 20 minutes on Questions 14-27 which are based on Reading Passage 2 below.

IT'S ECO-LOGICAL

Planning an eco-friendly holiday can be a minefield for the well-meaning traveller, says Steve Watkins. But help is now at hand

If there were awards for tourism phrases that have been hijacked, diluted and misused then 'ecotourism' would earn top prize. The term first surfaced in the early 1980s reflecting a surge in environmental awareness and a realisation by tour operators that many travellers wanted to believe their presence abroad would not have a negative impact. It rapidly became the hottest marketing tag a holiday could carry.

These days the ecotourism label is used to cover anything from a two-week tour living with remote Indonesian tribes, to a one-hour motorboat trip through an Australian gorge. In fact, any tour that involves cultural interaction, natural beauty spots, wildlife or a dash of soft adventure is likely to be included in the overflowing ecotourism folder. There is no doubt the original motives behind the movement were honourable attempts to provide a way for those who cared to make informed choices, but the lack of regulations and a standard industry definition left many travellers lost in an ecotourism jungle.

It is easier to understand why the ecotourism market has become so overcrowded when we look at its wider role in the world economy. According to World Tourism Organisation figures, ecotourism is worth US$20 billion a year and makes up one-fifth of all international tourism. Add to this an annual growth rate of around five per cent and the pressure for many operators, both in developed and developing countries, to jump on the accelerating bandwagon is compelling. Without any widely recognised accreditation system, the consumer has been left to investigate the credentials of an operator themselves. This is a time-consuming process and many travellers usually take an operator's claims at face value, only adding to the proliferation of fake ecotours.

However, there are several simple questions that will provide qualifying evidence of a company's commitment to minimise its impact on the environment and maximise the benefits to the tourism area's local community. For example, does the company use recycled or sustainable, locally harvested materials to build its tourist properties？ Do they pay fair wages to all employees？ Do they offer training to employees？ It is common for city entrepreneurs to own tour companies in country areas, which can mean the money you pay ends up in the city rather than in the community being visited. By taking a little extra time to investigate the ecotourism options, it is not only possible to guide your custom to worthy operators but you will often find that the experience they offer is far more rewarding.

The ecotourism business is still very much in need of a shake-up and a standardized approach. There are a few organisations that have sprung up in the last ten years or so that endeavour to educate travellers and operators about the benefits of responsible ecotourism. Founded in 1990, the Ecotourism Society (TES) is a non-profit organisation of travel industry, conservation and ecological professionals, which aims to make ecotourism a genuine tool for conservation and sustainable development. Helping to create inherent economic value in wilderness environments and threatened cultures has undoubtedly been one of the ecotourism movement's most notable achievements. TES organises an annual initiative to further aid development of the ecotourism industry. This year it is launching 'Your Travel Choice Makes a Difference', an educational campaign aimed at helping consumers understand the potential positive and negative impacts of their travel decisions. TES also

A．YES

B．NO

C．NOT GIVEN

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第3题
READING PASSAGE 2You should spend about 20 minutes on Questions 13-25 which are based on R

READING PASSAGE 2

You should spend about 20 minutes on Questions 13-25 which are based on Reading Passage 2 on the following pages.

Section A

The role of governments in environmental management is difficult but inescapable Sometimes, the state tries to manage the resources it owns, and does so badly. Often however, governments act in an even more harmful way. They actually subsidise the exploitation and consumption of natural resources A whole range of policies, from farm- price support to protection for coal-mining do, environmental damage and (often) make no economic sense. Scrapping them offers a two-fold bonus: a cleaner environment and a more efficient economy. Growth and environmentalism can actually go hand in hand, if politicians have the courage to confront the vested interest that subsidies create.

Section B

No activity affects more of the earth's surface than farming. It shapes a third of the plant's land area, not counting Antarctica, and the proportion is rising. World food output per head has risen by 4 percent between the 1970s and 1980s mainly as a result of increases increases in yields from land already in cultivation, but also because more land has been brought under the plough. Higher yields have been achieved by increased Irrigation , better crop breeding, and a doubling in the use of pesticides and chemical fertillsers in the 1970s and 1980s.

Section C

All these activities may have damaging environmental impacts, For example, land clearing for agriculture is the largest single cause of deforestation; chemical fertillsers and pesticides may contaminate water supplies; more intensive farming and the abandonment of fallow periods tend to exacerbate soil erosion; and the spread of mono- culture and use of high-yielding varieties of crops have been accompanied by the disappearance of old varieties of food plants which might have provided, some insurance against pests or diseases in future. Soil erosion threatens the productivity of land in both rich and poor countries. The United States, where the most careful measurements have been done, discovered in 1982 that about one-fifth of its farmland was losing topsoil at a rate likely to diminish the soil's productivity. The countrys subsequently embarked upon a program to convert 11 per cent of its cropped land to meadow or forest. Topsoil in India and China is vanishing much faster than in America

Section D

Government policies have frequently compounded the environmental damage that farming can cause. In the rich countries, subsidies for growing crops and price supports for farm output drive up the price of land. The annual value of these subsidies is immense; about ＄250 billion, or more than all World Bank lending in the 1980s. To increase the output of crops per acre, a farmer's easiest option is to use more of the most readily available Inputs: fertilisers and pesticides. Fertiliser use doubled in Denmark in the period 1960-1985 and increased in The Netherlands by 150 per cent. The quantity, of pesticides applied. has risen too: by 69 per centin 1975-1984 in Denmark, for example, with a rise of 115 per cent in the frequency of application in the three years from 1981.

In the late 1980s and early 1990s some efforts were made to reduce farm subsidies The most dramatic example was that of New Zealand, which scrapped most farm support in 1984 A study of the environmental effects, conducted in 1993, found that the end of fertiliser subsidies had been followed by a fall in fertiliser use (a fall compounded by the decline in world commodity prices, which cut farm incomes), The removal of subsidies also stopped land-clearing and over-stocking, which in the past had been the principal causes of erosion, Farms began to diversify, The one kind of subsidy whose removal appeared to have been bad for the environment was the subsidy to manage soil

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第4题
READING PASSAGE 2You should spend about 20 minutes on Questions 14-28 which are based on R

READING PASSAGE 2

You should spend about 20 minutes on Questions 14-28 which are based on Reading Passage 2 on the following pages.

Section A

The role of governments in environmental management is difficult but inescapable Sometimes, the state tries to manage the resources it owns, and does so badly. Often however, governments act in an even more harmful way. They actually subsidise the exploitation and consumption of natural resources A whole range of policies, from farm- price support to protection for coal-mining do, environmental damage and (often) make no economic sense. Scrapping them offers a two-fold bonus: a cleaner environment and a more efficient economy. Growth and environmentalism can actually go hand in hand, if politicians have the courage to confront the vested interest that subsidies create.

Section B

No activity affects more of the earth's surface than farming. It shapes a third of the plant's land area, not counting Antarctica, and the proportion is rising. World food output per head has risen by 4 percent between the 1970s and 1980s mainly as a result of increases increases in yields from land already in cultivation, but also because more land has been brought under the plough. Higher yields have been achieved by increased Irrigation , better crop breeding, and a doubling in the use of pesticides and chemical fertillsers in the 1970s and 1980s.

Section C

All these activities may have damaging environmental impacts, For example, land clearing for agriculture is the largest single cause of deforestation; chemical fertillsers and pesticides may contaminate water supplies; more intensive farming and the abandonment of fallow periods tend to exacerbate soil erosion; and the spread of mono- culture and use of high-yielding varieties of crops have been accompanied by the disappearance of old varieties of food plants which might have provided, some insurance against pests or diseases in future. Soil erosion threatens the productivity of land in both rich and poor countries. The United States, where the most careful measurements have been done, discovered in 1982 that about one-fifth of its farmland was losing topsoil at a rate likely to diminish the soil's productivity. The countrys subsequently embarked upon a program to convert 11 per cent of its cropped land to meadow or forest. Topsoil in India and China is vanishing much faster than in America

Section D

Government policies have frequently compounded the environmental damage that farming can cause. In the rich countries, subsidies for growing crops and price supports for farm output drive up the price of land. The annual value of these subsidies is immense; about ＄250 billion, or more than all World Bank lending in the 1980s. To increase the output of crops per acre, a farmer's easiest option is to use more of the most readily available Inputs: fertilisers and pesticides. Fertiliser use doubled in Denmark in the period 1960-1985 and increased in The Netherlands by 150 per cent. The quantity, of pesticides applied. has risen too: by 69 per centin 1975-1984 in Denmark, for example, with a rise of 115 per cent in the frequency of application in the three years from 1981.

In the late 1980s and early 1990s some efforts were made to reduce farm subsidies The most dramatic example was that of New Zealand, which scrapped most farm support in 1984 A study of the environmental effects, conducted in 1993, found that the end of fertiliser subsidies had been followed by a fall in fertiliser use (a fall compounded by the decline in world commodity prices, which cut farm incomes), The removal of subsidies also stopped land-clearing and over-stocking, which in the past had been the principal causes of erosion, Farms began to diversify, The one kind of subsidy whose removal appeared to have been bad for the environment was the subsidy

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第5题
The passage is mainly about ______.A．the importance of readingB．the effective ways of read

The passage is mainly about ______.

A．the importance of reading

B．the effective ways of reading

C．the difficulties in reading

D．the incorrect habits of reading

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第6题
In the passage, "a bookworm" means a person ______.A．who likes keeping wormsB．who enjoys n

In the passage, "a bookworm" means a person ______.

A．who likes keeping worms

B．who enjoys nothing but reading

C．who is nervous of reading books

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第7题
Reading the headlines, people can know ______.A．what the passage are aboutB．about sportsC．

Reading the headlines, people can know ______.

A．what the passage are about

B．about sports

C．what is going on in the world

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第8题
In order to get the main idea of a passage, we can use the reading skill of _________.
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第9题
In the reading passage, the writer shows 5 top modern health hazards.
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