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To attract (tour) ______ , the travel agency has proposed several completely new programs.
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To attract (tour) ________, the travel agency has proposed several complete new programs.
What is the purpose of the passage？
A．To invite people to take a breath in the Bay of Naples.
B．To advise people to telephone Newmarket Air Holidays Ltd.
C．To persuade people to tour in the area of the Mediterranean Sea.
D．To attract people to go to Sant' Agata or Sorrento for sightseeing.
What did Comp Co do today？
A．It hired new employees.
B．It gave a training workshop.
C．It negotiated a deal.
D．It had a celebration.
Global Travel Club
To: Call center employees
From: Personal department
Date: June 20, 2007
Subject: Summer work hours
In anticipation of the growing volume of phone call traffic in the busy season, we decided to implement extended work schedule during the months of July and August. As of July 1, work hours will be changed from 8 a.m.-5 p.m. to 8 a.m.-6 p.m., Monday to Friday.
Telephone operators should confer with their fellow workers to adjust the work schedule so that one person remains at work after regular work hours to respond to client calls.
Employees can receive one of the three compensations for extended work hours. First, they can choose to be paid for overtime. Second, they can choose to get a special discount on China tour packages. Finally, they can choose to take 48 hours off from work.
Coupons for the Jason Bookstore will not be available starting this summer.
Why was this memo written？
A．To thank employees for their dedication
B．To announce a plan to handle increased business
C．To schedule an upcoming company event
D．To attract potential customers
The funny thing is nobody likes seeing such mess in the places they are visiting but it seems only few really care enough to keep the place tidy. The obvious result is that garbage has become a common sight in forests which attract tourists.
We are certain that in many places park rangers—despite their small numbers, incomparable to the tremendous tourist troops—are already doing the best they can. Sometimes, however, we believe things could still be better.
Take the Thi-Lor-Su waterfall in Tak province for instance. One of the things about Thi-Lor-Su which we would like to talk about today is the commendable method of rubbish control at the waterfall.
There, food and drinks in commercial packaging are prohibited. The ban is enforced by requiring that each and every visitor heading from the camping ground to the waterfall has to pass through a checkpoint where their bags are inspected and potential garbage is seized. The results have been amazing. Despite thousands of visitors, the 1. 5-kilometre trail to Thi-Lor-Su, as well as the waterfall itself, is almost free of garbage.
However, within the same forest, along the 16 kilometers of rough road from the Pha Luead checkpoint to the camping ground, the situation is completely different. Both sides of the road are littered with rubbish, from candy wrappers to Styrofoam food boxes to plastic water bottles.
One contributing factor to the mess is that several tour operators use ordinary pick-up trucks to transport their clients in and out of the forest. The ordinary trucks often get stuck and tourists are forced to walk the rest of the distance—which can be several kilometers. And, as you would expect, there are more inconsiderate tourists than conscientious ones. Along the way, people eat and throw rubbish.
One solution to this problem is to encourage tour operators to use proper vehicles. Either that or put off traveling into the forest until the road is really dry and passable.
How does the writer feel about the fact that people hate to see rubbish but still throw it carelessly？
A．Their behavior. is ridiculous.
B．Their behavior. is immoral.
C．Their behavior. is foolish.
D．Their behavior. is illegal.
Text 3
Like dog' s poop on city pavements, rubbish left behind by tourists at natural sites is disgust-ing.
The funny thing is nobody likes seeing such mess in the places they are visiting but it seems only few really care enough to keep the place tidy. The obvious result is that garbage has become a common sight in forests which attract tourists.
We are certain that in many places park rangers-despite their small numbers, incomparable to the tremendous tourist troops-are already doing the best they can. Sometimes, however, we be-lieve things could still be better.
Take the Thi- LOr-Su waterfall in Tak province for instance. One of the things about Thi-Lor-Su which we would like to talk about today is the commendable method of rubbish control at the waterfall.
There, food and drinks in commercial packaging are prohibited. The ban is enforced by requi- ring' that each and every visitor heading from the camping ground to the waterfall has to pass through a checkpoint where their bags are inspected and potential garbage is seized. The results have been amazing. Despite thousands of visitors, the l.5-kilometre trail to Thi-Lor-Su, as well as the waterfall itself, is almost free of garbage.
However, within the same forest, along the 16 kilometers of rough road from the Pha Luead checkpoint to the camping ground, the situation is completely different. Both sides of the road are littered with rubbish, from candy wrappers to Styrofoam food boxes to plastic water bottles. One contributing factor to the mess is that several tour operators use ordinary pick-up trucks to transport their clients in and out of the forest. The ordinary trucks often get stuck and tourists are forced to walk the rest of the distance-which can be several kilometers. And, as you would expect, there are more inconsiderate tourists than conscientious ones. Along the way, people eat and throw rubbish.
One solution to this problem is to encourage tour operators to use proper vehicles. Either that or put off traveling into the forest until the road is really dry and passable.
56.How does the writer feel about the fact that people hate to see rubbish but still throw it carelessly ？
[ A ] Their behavior. is ridiculous.
[ B ] Their behavior. is immoral.
[ C ] Their behavior. is foolish.
[ D ] Their behavior. is illegal.
&8226;Which expert's advice (A, B, C or D) does each statement (1-7) refer to？
&8226;For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.
&8226;You will need to use some of these letters more than once.
Four market experts offer advice to SunTours, the middle-market tour operator
A
Robert Worth
Marketing to a wider audience could lead to more people buying direct from SunTours rather than going through travel agents, and the consequent reduction in agents' commissions might boost company profits. Towards the end of the season, reducing the cost of holidays would attract last-minute customers, thus avoiding any possible loss on unfilled accommodation and flights, The company could also increase profits by selling more specialised holidays here in Britain, perhaps by offering breaks at historic sites and coastal destinations.
B
Steven Worrel
Whether it's worth discounting surplus holidays is an arguable point, as it not only cuts into profits, but also results in budget-conscious holidaymakers being put next to SunTours' more affluent customers, thus damaging the brand. It may seem attractive at first because of tight margins, but SunTours should think twice before taking up this option. Currently, SunTours is planning to sell higher-margin holidays to previously 'unmarketed' destinations for which demand is greater than supply. It is likely that accommodation providers in these emerging holiday destinations will be more flexible when it comes to setting terms. The firm should go ahead with this policy.
C
Ursula Capalbo
Good risk management and higher sales can guarantee higher profits. Although SunTours has always been averse to planning, the company would in fact benefit from a risk model that forecasts the impact of discounting on cash flow and profitability throughout the year. SunTours would then be able to change direction when things go wrong, as they inevitably do from time to time. Diversification can increase rather than spread risk, so caution is needed as the company enters regions where facilities for tourists are not yet fully developed. Targeting customers nearing retirement age, whose disposable income and leisure time are increasing, would be ideal.
D
Gillian Wilmot
SunTours knows that good relationships with customers is the key to success in the travel business. With this in mind, the company should consider that brochure mailings, unlike electronic communications, can attract customers and maximise year-round opportunity. They encourage summer tourists to take another break and can even be used to send a thank-you letter to returning customers. Selling holidays at a reduced price is definitely not a sensible option. A better choice would be value-added promotions which can improve profitability and build on SunTours customers' desire for high-quality service.
SunTours runs a risk by selling similar holidays to customers in different income brackets.
Chile, therefore, is having to fight hard to attract tourists, to convince travellers that it is worth coming halfway round the world to visit. But it is succeeding, not only in existing markets like the USA and Western Europe but in new territories, in particular the Far East. Markets closer to home, however, are not being forgotten. More than 50% of visitors to Chile still come from its nearest neighbour, Argentina, where the cost of living is much higher.
Like all South American countries, Chile sees tourism as a valuable earner of foreign currency, although it has been far more serious than most in promoting its image abroad. Relatively stable politically within the region, it has benefited from the problems suffered in other areas. In Peru, guerrilla warfare in recent years has dealt a heavy blow to the tourist industry and fear of street crime in Brazil has reduced the attraction of Rio de Janeiro as a dream destination for foreigners.
More than 150,000 people are directly involved in Chile's tourist sector, an industry which earns the country more than US $950 million each year. The state-run National Tourism Service, in partnership with a number of private companies, is currently running a world-wide campaign, taking part in trade fairs and international events to attract visitors to Chile.
Chile's great strength as a tourist destination is its geographical diversity. From the parched Atacama Desert in the north to the Antarctic snowfields of the south, it is more than 5,000 km long. With the Pacific on one side and the Andean mountains on the other, Chile boasts natural attractions. Its beaches are not up to Caribbean standards but resorts such as Vina del Mar are generally clean and unspoilt and have a high standard of services.
But the trump card is the Andes mountain range. There are a number of excellent ski resorts within one hour's drive of the capital, Santiago, and the national parks in the south are home to rare animal and plant species. The parks already attract specialist visitors, including mountaineers, who come to climb the technically difficult peaks, and fishermen, lured by the salmon and trout in the region's rivers.
However, infrastructural development in these areas is limited. The ski resorts do not have as many lifts as their European counterparts and the poor quality of roads in the south means that only the most determined travellers see the best of the national parks.
Air links between Chile and the rest of the world are, at present, relatively poor. While Chile's two largest airlines have extensive networks within South America, they operate only a small number of routes to the United States and Europe, while services to Asia are almost non-existent.
Internal transport links are being improved and luxury hotels are being built in one of its national parks. Nor is development being restricted to the Andes. Easter Island and Chile's Antarctic Territory are also on the list of areas where the Government believes it can create tourist markets.
But the rush to open hitherto inaccessible areas to mass tourism is not being welcomed by everyone. Indigenous and environmental groups, including Greenpeace, say that many parts of the Andes will suffer if they become over-developed. There is a genuine fear that areas of Chile will suffer the cultural destruction witnessed in Mexico and European resorts.
The policy of opening up Antarctica to tourism is also politically sensitive. Chile already has permanent settlements on the ice and many people see the decision to allow tour
A．geographical location.
B．guerrilla warfare.
C．political instability.
D．street crime.
An Underwater Hotel
水下旅馆
In a bay near Almeria in Southern Spain will be built the world's first underwater residence for tourists. The hotel will be 40 feet down in the Mediterranean. As all the world opened to tour operators, there was still a frontier behind which lay three quarters of the globe's surface, the sea; in whose cool depths light fades; no winds blow; there are no stars. There even the most bored travelers could recapture their sense of romance, terror or beauty. For a submerged hotel is such a beautiful idea．
The hotel will cost？ 170,000 and will be able to accommodate up to ten people a night. Up until now only scientists and professional divers have lived under the sea, but soon, for the first time, the public will be able to go down into the darkness. They will have to swim down in diving suits, but at 40 feet there would be no problem about decompression.
Design of the hotel was crucial. Most of the underwater structures used before had been in the shape of a diving bell or submarine. Professional divers could cope with such things but ordinary people would run the risk of violent claustrophobiA．Then an Austrian architect had the idea of making three interconnecting circular structures, 18 feet in diameter, and looking much like flying saucers. They would be cast in concrete and launched from the shore. Towed into position they would then be sunk. A foundation of cast concrete would already be in place on the sea beD．Pylons would attach the structures to this. Once in position the structures would be pumped dry. The pylons, made to withstand an uplift pressure of 350 tons, would then take the strain.
Cables linking the underwater structures to the hotel on shore would connect it with electricity, fresh water, television, and an air pump, and also dispose of sewage. Entry would be from underneath, up a ladder; because of the pressure inside there would be no need of airlocks or doors.
The first structure would include a changing room and a shower area, where the divers would get out of their gear. There would also be a kitchen and a lavatory. The second structure would contain a dining room/lecture theater, and sleeping accommodation for eight people. The third structure would contain two suites. A steward would come down with the ten customers, to cook and look after them. Television monitors would relay all that went on to the shore so that discussions on the sea bed could be transmitted to all the world．
Around the hotel there are plans to build a strange secret garden, over 100 yards square, of plastic shapes, curves, circles, hollows. This would have a dual function. First, to attract fish who would see it as a shelter and hiding place; secondly, to allow guests looking out of the reinforced windows to see a teeming underwater life.
So far at the site a diving tower 33 feet deep has been installed for diving instruction. An aquarium has been built, and zoologists from Vienna University are in regular attendance to supervise its stocking. There are storage cupboards full of the plastic shapes for the underwater garden and there is a model of the hotel. All that is needed now is permission from the Spanish Government to start building.
From the passage we understand that tour operators were particularly interested in the siting of the hotel as______.
A．it was still undiscovered
B．it was still unexplored
C．it would offer new possibilities
D．it would have unchanging weather
Read the article below about a successful businessman. For each question (1 -6) below the article, choose the correct answer. Mark one letter (A, B or C) on your Answer Sheet. PACKAGE HOLIDAY SUCCESS Travel operator Joyflight is different from most of its rivals. UK package holiday companies would love to have plenty of repeat business. Instead, in an effort to attract trade, they are forced to spend enormous sums on marketing -- but they are operating in a very competitive market. So, although the big travel companies try hard to create attractive brands, if you ask the customers delayed at airports, many arent even sure which company theyve booked with. Ask customers of Joyflight, however, and this is probably their third or fourth holiday with the company. A Joyflight holiday doesnt come cheap; but for their customers this isnt an issue. The attraction is that they get an activity-based club which has escaped the notice of the general public. Even the location of the holiday is of minor importance. A high proportion of customers are families, because the adults are free to enjoy the activities on offer, while small children are in the care of people employed by Joyflight just for this purpose. These nannies get free flights and meals on top of their pay. Interestingly, most of the companys senior managers began at the bottom: for example, Linda Robinson, the marketing Manager, came as a ski guide in 1996, went away to set up her own catering business, sold it for a considerable sum, and returned to Joyflight in 2001. The companys performance over the years means that it gets a steady stream of offers from large tour operators wanting to buy the company. Micheal Knight, who started the firm, came very close to selling it for ￡ 40 million a few years ago. But at the last minute, Barmond, the potential buyer, was itself taken over by an American travel company which didnt see a place for Joyflight in the group. So where does that leave Joyflight？ Despite greatly increasing its turnover in the past four years, the company has a careful attitude to expansion. Its decision not to sell skiing holidays in North America proved the right one when many of its rivals failed to persuade British travellers to take the ten-hour flight. Learning from experiences like these, Joyflights two recent departures from its main activity are the acquisitions of restaurant chains in Spain and Italy. And as for moving into the mass market for its holidays？ Joyflight is much too successful to want to do that.
Joyflight differs from most other UK travel operators in ______.
A.the cost of its holidays.
B.the places where it advertises.
C.the number of repeat booking it has.
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