B.Anxiety
C.Stereotyping
D.Ethnocentrism
B.Anxiety
C.Stereotyping
D.Ethnocentrism
A、en
B、dans
C、sur
D、à
阅读理解。 |
The United States government has started a website to help children think critically about the advertising that is aimed at them. The new site is called Admongo. It claims to provide visitors with an "aducation" through games and other entertainment. A cartoon man dressed in old time pilot clothing greets visitors to Admongo. "Call me Haiz" he says upon arrival in a rocket ship that opens up with a crazy world inside it. Dabce plays in the background as Haiz tells visitors that they need to learn about advertising. The Admongo website is aimed at children eight to twelve years old. Its inventors say that is the age kids develop their critical thinking abilities. Kids that age are also a big market for advertisers. The idea behind Admongo is to teach children three things: to identify the advertiser, to know what the advertiser is really saying, and to know what the advertisement is trying to get the child to do. Children learn these things through a video game. They create their own game character. They can choose different skin colors, hairstyles, eye and mouth shapes. Then they begin a trip through ad- land. They take a walk through the neighborhood. They seek out the advertising and capture treasures. There are ads on buses and billboards. The players have to find all the marketing in the neighborhood before they can move on to the next level. The Admongo game takes players inside a home, to the advertising studio and everywhere else ads can be found. It is a complete exploration of the world of marketing. One such area is food marketing. The Federal Trade Commission says it is an especially big business. The F. T. C. estimates that food, drink and fast-food restaurants spent more that one and a half billion dollars on advertising to young people in 2009. The F. T. C. says children are important for three reasons. They buy products. They influence parents and caregivers to buy. And they are the future adult buyers of the products. A recent study says most advertising aimed at children is for foods of the lowest nutritional value. First Lady Michelle Obama has said she would like to see advertisers marketing healthy foods for children. |
1. The purpose of launching the website is ____. |
A. to try to influence the biggest market of buyers B. to advertise the online video game for children C. to help children know well about advertising D. to advertise the products of its company |
2. What can players do in the website game? |
A. They can choose hairstyles for their own character. B. They can play video games in the trip. C. They can eat in a fast-food restaurant. D. They can travel to a supermarket. |
3. Children are important for advertising because they ____. |
A. are easily influenced by ads B. are the most potential buyers C. are the most important for society D. are easily affected by low-quality products |
4. Which is the best title of the passage? |
A. An advertising website aimed at children B. An "ad-education" website for children C. A popular online video game D. The Admongo's guide |
I don't ever want to talk about being a woman scientist again. There was a time in my life when people askedconstantly for stories about what it's like to work in a field dominated by men. I was never very good at telling thosestories because truthfully I never found them interesting. What I do fred interesting is the origin of the universe, theshape' of space-time and the nature of black holes.
At 19, when I began studying astrophysics, it did not bother me in the least to be the only woman in theclassroom. But while earning my Ph.D. at MIT and then as a post-doctor doing space research, the issue started tobother me. My every achievement--jobs, research papers, awards--was viewed through the lens of gender (性别) politics. So were my failures. Sometimes, when I was pushed into an argument on left brain.versus (相对于)fight brain, or nature versus nurture (培育), I would instantly fight fiercely on my behalf and all womankind.
Then one day a few years ago, out of my mouth came a sentence that would eventually become my reply toany and all provocations: I don't falk about that anymore. It took me 10 years to get back the confidence I had at 19and to realize that I didn't want to deal with gender issues. Why should curing sexism be yet another terrible burdenon every female scientist? After all, I don't study sociology or political theory.
Today I research and teach at Barnard, a women's college in New York City. Recently, someone asked mehow many of the 45 students in my class were women. You cannot imagine my satisfaction at being able to answer:45. I know some 9fmY students worry how they will manage their scientific research and a desire for children. AndI don't dismiss those concerns. Still, I don't tell them "war" stories. Instead, I have given them this: the visual oftheir physics professor heavily pregnant doing physics experiments. And in turn they have given me the image of45 women driven by a love of science. And that's a sight worth talking about.
61、Why doesn't the author want to talk about being a woman scientist again?
A.She feels unhappy working in male-dominated fields.
B.She is fed up with the issue of gender discrimination.
C.She is not good at telling stories of the kind.
D.She finds space research more important.
62、From Paragraph 2, we can infer that people would attribute the author's failures to ____
A.the very fact that she is a woman
B.her over-confidence as a female astrophysicist
C.her involvement in gender politics
D.the burden she bears in a male-dominated society
63、What did the author constantly fight against while doing her Ph.D. and post-doctoral research?
A.Lack of confidence in succeeding in space science.
B.Unfair accusations from both inside and outside her circle.
C.People's stereotyped attitude towards female scientists.
D.Widespread misconceptions about nature and nurture.
64、Why does the author feel great satisfaction when talking about her class?
A.Female students no longer have to bother about gender issues.
B.Her students' performance has brought back her confidence.
C.Her female students can do just as well as male students.
D.More female students are pursuing science than before.
65、What does the image the author presents to her students suggest?
A.Women students needn't have the concerns of her generation.
B.Women have more barriers on their way to academic success.
C.Women can balance a career in science and having a family.
D.Women now have fewer problems pursuing a science career.
A、clicked
B、spotted
C、intrigued
D、maintained
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