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A、a
B、b
C、c
D、d
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听力原文：F: What kind of finances can film producers expect by associating with brands？
M：Right now, companies are willing to pay amounts ranging between ＄120,000 and＄1,200,000 for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this advertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising.
F: What are the advantages of in-film advertising to producers and advertisers？
M：Advertisers are able to get big stars at a fraction of the costs they would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting (unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend geography, class and cultural barriers and catch people in a receptive mood. And films are target-specific.
F: How can films and brands connect？
M: A film-viewer has a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defence is down. Appealing to viewers' emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for money; the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level. Placing a product in a film is catching the viewer at an emotional level when he can connect with the brand. There can be synergies between brands and films. The successful integration of product placement within the film's storyline has a long history- the first example being the yellow Rajdhoot bike used in Raj Kapoor’s Bobby. Hollywood also leveraged brands such as BMW (Bond movies), Jaguar, Ford, Ray Ban (Tom Cruise in Risky Business and Mission Impossible), Starbucks coffee, AOL and AT &T.
F：Song-and-dance sequences invariably feature an ad in the background but most people don't recall such scenes in detail. What is the advantage of the advertisement then？ M: It is true that ads have to be carefully placed in a film and one had placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unreasonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldn't be contrived and unnatural.
F: Do such placements result in tangible benefits to the products advertised？
M: In the recently placed ad for Castrol engine oil in film Chalte Chalte, the makers of the engine have reported tangibly increased sales of the oil after the film's release. The product seems to have connected on an emotional level with truck fleet drivers and owners. Ray Ban also benefited by its association with film Men in Black.
？You will hear part of an interview between head of Leo Burnett Entertainment and an interviewer.
？For each question 23—30, mark one letter A, B or C for the correct answer.
？You will hear the recording twice.
What is true about film producer's placing brands in films？
A．It depends on the budget of the film.
B．Companies are usually willing to pay ＄1,200,000 for placing their brands in films.
C．Companies are usually willing to pay ＄120,000 for placing their brands in films.
A) share
B) belongs
C) relax
D) reflect
E) spread
F) stretch
G) crude
H) solitude
I) rational
J) commodity
K) therapy
L) interpretation
M) interruption
N) connection
O) interaction
How do you spend your time when you're alone？ Do you turn up your music as loud as you can and listen to your own entertainment？ Do you buy yourself the biggest steak you could find and sit down to a good meal？ It has been my observation that these activities can be the best type of(1)for a troubled mind. It is crucial for humans to find some(2)in life. They must find some time to let the universe go spinning on without others'(3)The portion of this world that(4)to one person is increasingly becoming smaller. And whatever we have we must(5)with others. Therefore, our ability to maintain a healthy balance between social(6)and personal pursuits is being challenged. Inspiration in solitude is a major(7)not only for poets and philosophers but for ordinary people as well. A healthy adult needs "alone-time"— time to(8)on what is truly important to them. When you are alone, you can(9)out your soul until it fills up the whole room, and use your freedom, moving at your own pace. However, it's important to stay(10). Don't forget that in order to be a healthy part of others' lives, you must yourself be healthy.
What is the book, Thinking, Fast and Slow, mainly about？
A．Why people are not that rational as imagined.
B．How people"s thinking pattern develops.
C．Why some people are better decision-makers than others.
D．How people develop cognitive biases.
M: Well, people are just not rational about their money.
W: So after taking this quiz, you should find out if you're a guardian, that is, discipline is the key to security. Is guardian the best type to be？
M: Well, it's the one that most Americans are. You have a lot of self-discipline if you're a guardian. Financial security matters a lot to you. [19] On the other hand, you are likely to be too conservative. Sometimes you have to take risks to get ahead.
W: And if your answers are mostly Cs to our short pop quiz there, you are a guardian. [20] The next personality type is an idealist. I think that's probably what I am, because money just isn't the top priority.
M: That's right. You are more concerned with helping other people, and that's a good thing too for lots of reasons, and doing fun stuff matters a lot too.
W: So, if your answers are mostly Bs, you are an idealist. What's next？
M: Artisans.
W: So if your answers are mostly As, you are an artisan. What's an artisan？
M: [21] Artisans are people who are willing to take risks. They go on instinct a lot.
W: That's a pretty good thing.
M: If you are willing to take risks, you may buy a lot of stocks. It works out for you in the long run. On the other hand, artisans are not the type to do a series of long-term financial plans. So sometimes they have to put things into place like automatic savings plans so that they can get a regular financial planning going.
(20)
A．They often take risks.
B．They're too conservative.
C．They have no sense of security.
D．They have no self-discipline.
A、By first impression.
B、By past experience.
C、By rational assessment.
D、By challenging the leader.
A、rational
B、sensitive
C、tough
D、legal
A、following marginal traditions.
B、following marginal traditions.
C、thinking in black-and-white terms.
D、comparing marginal costs and marginal benefits.
A、People face tradeoffs
B、The cost of something is what you give up to get it
C、Rational people think at the margin
D、People respond to incentives
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