【C3】______A．stakeB．herC．bidD．put

A．hovered

B．hovering

C．hoverable

D．hover

？Which article (A, B, C, D or E) does each statement 1—8 refer to？

？For each statement 1—8, mark one letter (A, B, C, D or E) on your Answer Sheet.

？You will need to use some of these letters more than once.

A

Creativity in recruitment has always enjoyed something of a mixed reputation. Until recently the recruitment sector was traditionally seen as the Cinderella of the advertising industry—for many creatives, at best a stepping stone to a proper career in consumer advertising. Yet there is plenty to suggest that this view is beginning to change significantly. As the recruitment communications market becomes more sophisticated, the opportunities for creative innovation multiply accordingly. Recruitment has, for example, been quicker to exploit the creative potential of the Internet than many other advertising sectors.

B

On the subject of how the multi-channel environment has affected the creative challenge, there was a strong consensus that today's broad range of media options provides the opportunity to create innovative work. Rice says that creative concepts and strategies need to be much more adaptable to work in different ways with different media, while Haskayne believes that the past would have involved a simple press campaign now offers a range of different elements to play with—and thus more opportunities to do something special. For Davies, the key is to think in the right channels, rather than only to take a concept and plonk it on a banner or a website.

C

One of the trends evident in recruitment communications today is the evolving relationship between press advertising and online content. Press ads are increasingly being used to create impact rather than to carry self-contained recruitment messages, with potential respondents being directed to the web for hard information about jobs, requirements and applications. An inevitable consequence of this new relationship is that the focus has shifted from selling specific jobs to marketing generic career opportunities-hence the continued rise of the employer brand.

D

How important is branding to today's recruiters？ Very, say the creative professionals. Rice says that in sectors such as retail and hospitality, employers often differ little in terms of salaries, benefits and opportunities, not to mention a shortage of good candidates. In these circumstances, an employer's culture is the only true differentiator—which is why it is vital to get the brand message right. Dobinson stresses the value of branding to major clients in ensuring their recruitment messages are consistent and that they're getting the most from their investment.

E

It's important for any agency to be seen to be producing award-winning work, but stresses that the awards themselves need to be 'credible' They have an essential role in setting standards for the industry to aim for, by highlighting best practice and promoting debate about what constitutes good recruitment advertising and communication. But recruitment industry awards have tended to suffer because the judging has frequently been called into question—which is presumably why our creative professionals feel that creative peers would play a bigger role in the judging process.

More media advertising options have more impact on the creative challenge.

？Which news (A, B, C, D or E ) does each statement 1-8 refer to？

？For each statement 1-8, mark one letter (A, B, C, D or E ) on your Answer Sheet.

？You will need to use some of these letters more than once.

A Travel Security

Business travel is showing strong signs of a recovery after a time of uncertainty and those who are getting back on the road are finding themselves in a reassuringly security-conscious environment. Airlines, airports, hotels and governments have now placed travel safety high on their agendas and this can only have positive repercussions for those who travel most frequently -- business travelers. Biometrics -- a group of technologies that can identify individuals by their physical characteristics -- are being used to increase travel security and will change the way we travel forever.

B Recovery in Airline Industry

The airline industry is beginning to stabilize after a period of turmoil, say the latest figures by OAG, the world's leading source of flight schedule information. The annual OAG report, which compares the number of flight schedules worldwide in one week in December 2003 with the same week in 2002, reported a 1% increase, equaling to more than 3,000 additional flights to airline schedules. The rise indicates a long-awaited recovery in business travel and a renewed confidence in the airline industry. The strongest growth was seen in the traffic to and from the Asia Pacific region, which jumped by 8%, while the number of flights within the region was also up by 6%.

C Asian Compaigns

Some Asian countries have launched campaigns aimed specifically at business visitors. Singapore, for example, is hoping to increase its number of business visitors from 1.25 million in 2003 to 1.8 million in 2005 through its US ＄15 million "Make It Singapore" campaign, launched in November 2003. "We want to draw more business visitors to Singapore through an attractive basket of incentives for event organizers," said a spokesperson. "The incentives include complimentary rooms from participating hotels, special discounts on food and beverage for functions, special rates from Singapore Airlines, among others."

D SMS service

Scandinavian Airlines (SAS) is now offering frequent travelers the chance to get up-to-date information on fright arrivals, departures, delays, seat availability and schedules by using SMS texting. The free service is available to members of its frequent flyer program EuroBonus and to travelers who have booked a Travel Pass or Travel Pass Corporate. Passengers who register for the service will automatically receive information on any irregularity affecting the departure and arrival time of the flights on which they are booked.

E Relax In Style

Passengers flying in JAL's Executive Class "Seasons" from Tokyo to Chicago and Paris can now sleep more soundly in the airline's Shell Flat Seat. The airline will roll out the seat on routes from Tokyo to Frankfurt, Los Angeles and San Francisco later in 2004. The shell shaped seat is designed for maximum privacy and relaxation and reclines 170 degrees. Later this year, JAL will also introduce the Connexion by Boeing high-speed broadband Internet and email service on beard flights, starting with its Tokyo-London route.

New advanced technolog

？Which advertisement(A，B，C，D or E)does each statement(1-8)refer toy

？For each statement(1-8)，mark one letter(A，B，C，D or E)on your Answer Sheet．

？You will need to use some of these letters more than once．

A．Gain the MBA recognised worldwide

Unlike other MBAs，the Carfax College MBA is well known all over the world and is praised byemployers for its realistic approach．The entire course is based on projects and case studies，and progress is monitored and graded throughout the course．You must be willing to work

closely with others，as this is an integral part of the learning process．For a brochure，contactthe address overleaf．

B．MBA the Harvey Business School way

Looking for the best？ The highest quality does not come cheap．When you consider the calibre of the world-famous professors you will be studying with，you will understand why our course isnot the cheapest available．We do，however，offer total flexibility-you can arrange yourcourse to suit your own pattern of work and personal obligations．

N．B Final examinations in June every year。

All our teaching premises are wheelchair accessible．

For further details call 0207-66718 now，or E-mail US on harvey@interschoo1．com．uk．

C．MBA at Alpha College

Gain an international business qualification at Alpha College in London．

Total quality course at a truly competitive price．

A brighter portfolio means brighter prospects．

Quality output demands quality input；there are therefore minimum requirements forapplicants：

？Education at least to graduate level．

？Minimum five years'experience at managerial level．

F0ur ten-week terms(Monday to Thursday)：short，highly intensive learning opportunities for the committed businessperson．No weekend or residential school attendance required．

Contact us direct to learn more．Phone，Fax and E-mail numbers overleaf．

D．Flexibility at Elwood

Flexibility is extremely important in today's business world．We therefore offer a modular course，which means that you can gain any of the following qualifications while following the

GeneraI MBA course：

？Bachelor Of Business Administration(2 years)

？Certificate or Diploma in Financial Management(2/4 semesters)

E．Part-time MBA course in Dulwich

Need to sharpen up your CV？ Employers demand the highest qualifications but are rarely willing to release their best employees for long periods of time．The Dulwich MBA thereforeoffers a three-year part-time course；only day release is necessary，apart frOm the four-dayresidential summer school in July or August each year．As the course is spread over threeyears，there are greater opportunities for assimilation of the information which you acquire．

All key texts were published in the last five years．

Diploma in Personnel Development Studies(4 semesters)

It is this type of flexibility，so important throughout business today，together with the vitality of our approach，that makes our course the best on the market．Specially tailored one-to-one or

small group courses for the highly experienced manager also available．

Call the number overleaf for a free brochure．

This course is staffed by well-known tutors．

&8226;For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.

Services and utilities in Newtown

In Newtown there are: branch offices of 48 banks, more (31) 100 registered legal and commercial law offices, four important insurance companies, and a branch office of the International Business Bank. The telephone service (32) recently been improved by the installation of a new digital system, so businesses will experience (33) difficulty in obtaining telephone lines. The city has excellent resources to meet all travel requirements. Gateway International Airport is within 20 km (34) the centre. The train station has both intercity and local services, and express routes run from the coach station (35) is not far away. Newtown Business Information Service, located in the centre of the city, offers (36) range of services to match the needs of businesses. Advice on location, recruitment and marketing is available, in addition (37) highly qualified and experienced translators and interpreters. The International Business Exhibition Centre is the largest (38) best equipped in the country. Approximately 50 specialized international trade fairs are held on its premises every year (39) of the city's greatest advantages is its wide diversity of industry, combining manufacturing with a range of other services. For visitors to Newtown there is a wide choice of hotels, as (40) as numerous restaurants and other facilities.

(31)