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A．He doesn"t write well enough.
B．He is not a professional writer.
C．He has no professional experience.
D．He didn"t perform. well in the interview.
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更多“听力原文：W: Son, I dont know what to get for your father. He has about everything, doesnt”相关的问题
A、objectives
B、mission statements
C、policies
D、rules
B．They will go to Mickey"s graduation ceremony.
C．They are discussing when to meet again.
D．They went to the same ceremony some time ago.
A．Congress believed Arctic"s thermostat is upset by the global warming.
B．The aim of releasing a poll is to stress the bad influence of global warming.
C．Scientific organisations are responsible for studying global warming.
D．Fewer people think temperature rise is caused by human activities now.
A．Collecting the evidence of climate change.
B．Taking action to limit emissions which absorb heat.
C．Recording the highest temperature in a year.
D．Negotiating a new treaty for reducing the emissions.
"All I hear in higher education is, brand, brand, brand," said Tim Westerbeck, who specialises in branding and is managing director of Lipman Hearne, a marketing firm based in Chicago that works with universities and other nonprofit organisations. "There has been a sea change over the last 10 years. Marketing used to be almost a dirty word in higher education."
Not all efforts at name changes are successful, of course. In 1997, the New School for Social Research became New School University to reflect its growth into a collection of eight colleges, offering a list of majors that includes psychology, music, urban studies and management. But New Yorkers continued to call it the New School. Now, after spending an undisclosed sum on an online survey and a marketing consultants creation of "naming structures", "brand architecture" and "identity systems", the university has come up with a new name: the New School. Beginning Monday, it will adopt new logos, banners, business cards and even new names for the individual colleges, all to include the words "the New School".
Changes in names generally reveal significant shifts in how a college wants to be perceived. In altering its name from Cal State, Hayward, to Cal State, East Bay, the university hoped to project its expanding role in two mostly suburban countries east of San Francisco.
Beaver College turned itself into Arcadia University in 2001 for several reasons: to break the connection with its past as a womens college, to promote its growth into a full-fledged(完全成熟的)university and officials acknowledged, to eliminate some jokes about the colleges old name on late-night television and "morning zoo" radio shows. Many college officials said changing a name and image could produce substantial resuits. At Arcadia, in addition to the rise in applications, the average students test score has increased by 60 points, Juli Roebeck, an Arcadia spokeswoman, said.
According to Tim Westerbeck, colleges or universities changing their names to compete for market share______.
A．is inadvisable
B．is actually a marketing strategy
C．reflects they don"t pay much attention to their inner quality
D．has positive influence on the development of higher education
听力原文：M: Hi, Mary. Do you want to start writing a lab report after we finish this experiment？ W: I cant. In fact I need to finish early because Im going over to the Psychology Department to talk to Professor Smith about a job opening. M: You mean a job on campus？ W: Yeah. And it sounds pretty interesting. It involves helping with her study on learning style. You know, about how some people learn best by sight, while others learn best by hearing or touch. M: Yeah. I know thats her area of expertise. W: Right. Anyway for her study shes taking some high school students who arent doing very well in their classes and testing them to find out what their learning styles are. Then tutors, people like me, will work with them presenting material to them in their particular learning style. M: Hey. That is interesting. Now will you mostly do the testing or the tutoring？ W: Both we hope. I want to be involved from start to finish. M: Are you getting paid for this？ W: Im sure well get something, though probably not much. Anyway, it doesnt matter to me, I just want to have some hands-on experience. M: Yeah. And itll be nice to help those high school students, too. W: Thats what I thought when I saw the ad. You know, you could do it, too. You dont have to be in her classes to work on the study. M: Really？ Do you have any idea what the schedule is like？ W: Late afternoon, then evening for tutoring I think. After all, the kids are in regular classes until three thirty. M: Actually thats perfect for me. W: Then come along. We will save the lab report for later. But wed better make sure we do a good job on our experiment first. M: Yeah. First things first. Questions 9 to 12 are based on the conversation you have just heard. 9. What are the speakers mainly discussing？ 10. Why is the woman interested in working with Professor Smith？ 11. What will the college students do for the high school students？ 12. What will the speakers probably do next？10．
A．She wants to earn extra money.
B．She wants to get practical experience.
C．She wants to quit her job in the chemistry lab.
D．She"s interested in becoming a psychology major.
B．Employ them as lab assistants.
C．Teach classes at their high school.
D．Pay them for participating in the study.
A．They are vulnerable.
B．They have no sense of their shortcomings.
C．They take pride in their weaknesses.
D．They look weak to other people.
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