If you read a book word by word , you often fail to get the main idea of what you ' re
[A] are reading
[B]were reading
[C]have read
[D]had read
[A] are reading
[B]were reading
[C]have read
[D]had read
阅读理解。 |
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: "I can't believe it-Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome." They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes. Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it. Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It's a golden group. They have a lot of money to spend, but they don't trust ads. So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don't know when a conversation you overhear is just a performance. |
1. The two attractive young women were talking so as to _____. |
A. get the sweater at a lower price B. be heard by people around C. be admired by other shoppers D. decide on buying the sweater |
2. Lorenzo Bertolla is _____. |
A. a very popular male singer B. an advertising agency C. a clothing company in Rome D. the brand name of clothes |
3. What can we infer from the passage? |
A. Traditional advertising will soon disappear in the market. B. The MTV generation tends to be more easily influenced by all kinds of ads. C. That traditional advertising is too direct may lead to its decreasing effectiveness. D. Undercover marketing will surely be banned soon by the government. |
4. Which of the following would be the best title for the passage? |
A. Two Attractive Shoppers B. Lorenzo Bertolla Sweaters C. Ways of Advertising D. Undercover Marketing |
A、Establish the importance of your field.
B、Provide research background.
C、Locate a gap in the research.
D、Describe the present paper.
A.turn out B.make out C.find out D.point out
[ A] to print out each letter
[ B ] to personally send out each letter
[ C] to find the address of each celebrity
[ D ] to make the letter suitable for a particular star
阅读下列短文 ,从每题所给的四个选项 (A.B .C和 D)中 ,选出最佳选项 ,并在答题卡,上将该项涂黑。
A
Is staring at a big, white wall during class making you feel dull? If you have ever walked past math teacher Mr. Kelley' s room, you may have noticed how cheerful it is throughout the year. One thing that makes his classroom so much fun is the celebrity (名人) pictures on his front wall. Kelley ' s students have been writing to celebrities from across the nation asking for a photo and a few words of advice. "It really takes a lot of time and money," Kelley said. First, Kelley and his students make a list of all the celebrities to whom they want to write. Once a student picks a star, Kelley looks them up in his book of addresses to see if he can write to that person.
Writing to the stars takes a lot of time because he has personalize each letter, print them out, and address them. In the letter, Kelley asks the celebrity to send his classes a picture with some advice he or she would give to today' s youth.
Kelley takes up a collection in all of his classes and asks each student to contribute (捐) a dollar to pay for the postage. Once Kelley mails off all the letters, the fun really begins. So far he has gotten back about 20 letters and pictures. "The only thing that isn' t cool is when the celebrity sends the picture back with no advice on it, which is my entire purpose in doing this, " said Kelley. When he gets at least three pictures retumed, he lets his classes guess who the three stars are. He keeps score of how many celebrities each class has guessed. Jason Bryant, a student, said, "It' s become a contest (竞赛) between the classes to see who can guess the most stars, and it' s really fun. "
56. What is the text about?
[ A] Celebrities sending photos to Kelley.
[ B ] Celebrities giving advice to students.
[ C] Kelley and his classes writing to celebrities.
[ D] Kelley inviting celebrities to his classes.
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