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The cakes consists mainly() sugar,flour and butter.
A by
B away
C from
D of
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her first job with a large supermarket chain. She knows there is a growing market for distinctive, quality cakes in the
bakery sections of the supermarket chains, as well as in supplying independent individual premium cake shops, and
also for catering wholesalers supplying restaurants and hotels.
Helen is very determined to set up her own business under the brand name of ‘Helen’s cakes’, and has bought some
equipment – industrial food mixers, ovens, cake moulds – and also rented a small industrial unit to make the cakes.
Helen has created three sets of recipes – one for the premium cake shop market, one for the supermarkets and one
for the catering wholesalers but is uncertain which market to enter first. Each channel of distribution offers a different
set of challenges. The premium cake shop market consists of a large number of independent cake shops spread
through the region, each looking for daily deliveries, a wide product range and low volumes. The supermarkets are
demanding good quality, competitive prices and early development of a product range under their own brand name.
The catering wholesalers require large volumes, medium quality and low prices.
Helen has learnt that you are a consultant specialising in start-up enterprises and is looking to you for advice.
Required:
(a) Acting as a consultant, prepare a short report for Helen advising her on the advantages and disadvantages
each channel offers and the implications for a successful start-up. (12 marks)
听力原文：W: Excuse me , did you say these cakes were fifteen dollars？
M: No. I said fifty dollars. Here is the price.
How much do the cakes cost？
A．4 dollars.
B．15 dollars.
C．40 dollars.
D．50 dollars.
听力原文：W: Excuse me, did you say these cakes were fifteen dollars？
M: No. I said fifty dollars. Here is the price.
Q: How much do the cakes cost？
(10)
A．14 dollars.
B．15 dollars.
C．40 dollars.
D．50 dollars.
听力原文：M: The book's been selling like hot cakes since it was launched three weeks ago.
W: I understand they'll be running a second print soon.
Q: What can be inferred about the book？
(16)
A．It is very popular.
B．They are selling it second-hand.
C．It is about food-making.
D．They' II try to improve it soon.
听力原文：M: The book's been selling like hot cakes since it was launched three weeks ago.
W: I understand they' ll be running a second print soon.
Q: What can be inferred about the book？
(16)
A．It is very popular.
B．They are selling it second-hand.
C．It is about food-making.
D．They' ll try to improve it soon.
Section B
Directions: In this section, you will hear 3 short passages. At the end of each passage, you will hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A, B, C and D.
听力原文： Afternoon tea is a small meal, not a drink. Traditionally it consists of Tea (or coffee) served with either freshly baked scones served with cream and jam (Know as a cream tea), Afternoon tea sandwiches often thinly sliced cucumber sandwiches with the crusts cut off, followed by assorted pastries.
Now most ordinary British families do not have time for afternoon tea at home, but in the past it was a tradition. It became popular about one hundred and fifty years ago, when rich ladies invited their friends to their houses for an afternoon cup of tea. They started offering their visitors sandwiches and cakes too. Soon everyone was enjoying Afternoon tea. The British working population did not have afternoon tea. They had a meal about midday, and a meal after work, between five and seven o'clock. This meal was called 'high tea' or just 'tea'.
Traditionally eaten early evening, High tea was a substantial meal that combined delicious sweet foods, such as scones, cakes, buns or tea breads, with tempting savouries, such as cheese on toast, toasted crumpets, cold meats and pickles or poached eggs on toast. This meal is now often replaced with a supper due to people eating their main meal in the evenings rather than at midday.
(27)
A．A drink.
B．A small meal.
C．A type of cake.
D．A type of sandwich.
听力原文：M: The book's been selling like hot cakes since it was launched three weeks ago.
W: I understand they'll be running a second print soon. And I will go get one at the campus bookstore this Wednesday. Would you go with tile then？
Q: What can be inferred about the book？
(6)
A．It is very popular.
B．It's not sold at the campus bookstore.
C．It will be launched this Wednesday.
D．It ran a second print three weeks ago.
听力原文：M: There must be some mistake... I didn't order the baked flounder.
W: I'm so sorry. That's right.., you had the crab cakes. I'll take care of it right away.
Q: What can be inferred about the woman？
(16)
A．She doesn't understand what the man wants.
B．She forgot to order the flounder.
C．She made a mistake with the man's order.
D．She'll eat the crab cakes instead.
W: I understand they'll be running a second print soon. And I will go get one at the campus bookstore this Wednesday. Would you go with me then？
Q: What do we learn about the book from the conversation？
(17)
A．It is very popular.
B．It will be launched this Wednesday.
C．It's not sold at the campus bookstore.
D．It ran a second print three weeks ago.
听力原文： Since the 1960s, the English diet has become more diverse; the English now eat a wide variety of European and Asian foods. Many traditional foods such as beef and potatoes have given way to poultry and pasta (面食) dishes. Fast food bas also become more available, and hamburger restaurants now rival the traditional fish-and-chip shops in popularity. Numerous Chinese and Indian restaurants and pizza houses provide take-away service, and many pubs serve anything from snacks to fun meals as well as alcoholic beverages. Traditional English dishes include roost beef and Yorkshire pudding and steak and kidney pie.
The English generally eat three meals a day. A traditional English breakfast consists of any or all of the following: bacon, sausages, grilled (烤炙的) or fried tomatoes, mushrooms, eggs, or toast. Black pudding (blood pudding) may also appear on the menu. However, fewer people now eat a cooked breakfast on a regular basis, preferring various combinations of carnal, toast, juice or fruit, and tea or coffee. The midday meal is usually referred to as lunch and the evening meal as dinner or, when it is less formal, as supper. Working-class people tend to call the midday meal dinner and the meal they have in the early evening "tea." The tradition of afternoon tea, when tea, biscuits, and cakes are enjoyed at about 4 pm, has declined. Similarly, many people no longer have more than a light lunch or snack in the middle of the day.
(26)
A．Beef and potatoes.
B．European and Asian foods.
C．Roast beef and Yorkshire pudding.
D．Steak and kidney pie.
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