According to Sophie, advertising would
A.take time to improve the figures.
B.produce only temporary results.
C.improve the company's image.
According to Sophie, advertising would
A.take time to improve the figures.
B.produce only temporary results.
C.improve the company's image.
According to the author, it is in the public interest to______.
A.broadcast only popular television programs
B.cater to the needs of all the people
C.broadcast both Westerns and symphonies
D.entertain people only
According to the professor, what is a negative result of limiting imports?
A.The pace of technological innovation slows down.
B.The number of domestic low-paying jobs decreases.
C.People move to areas where income is lower.
D.The potential income from exports is reduced.
A、have whatever we want
B、refuse to face all the temptations of the modern world
C、live outside of the world abundant in materials
D、see through names and gains to get at the nature of things
A.Almost-free internet phone calls herald the slow death of traditional telephony.
B.Another data service was delivered entirely over the internet.
C.The traditional telephone business have yet to turn a profit.
D.The dramatic shift in the te[ecoms industry has received little attention.
阅读材料,回答题:
Cigars Instead?
Smoking one or two cigars a day doubles the risk of cancers of the lip, tongue, mouth, and
throat, according to a government study.
Daily cigars also increase the risk of lung cancer and cancer of the esophagus, and increase the risk of cancer of the larynx (voice box) sixfold, say researchers at the National Cancer Institu- te in Bethesda, Maryland.
In addition, the report revealed that smoking three or four cigars a day increased the risk of oral cancer to 8.5 times the risk for nonsmokers and the risk of esophageal cancer by four times the risk of nonsmokers.
The health effects of smoking cigars is one of eight sections of the article "Cigars: Health Effects and Trends". The researchers report that, compared with a cigarette, a large cigar emits up to 90 times as much carcinogenic tobacco-specific nitrosamines.
"This article provides clear and invaluable information about the disturbing increase in cigar use and the significant public health consequences for the country," said Dr. Richard Klausner, director of the National Cancer Institute, in a statement.
"The data are clear--the harmful substances and carcinogens in cigar smoke, like ciga- rettes, are associated with the increased risks of several kinds of cancers as well as heart and lung diseases," he added. " In other words, cigars are not safe alternatives to cigarettes and may be addictive. "
"To those individuals who may be thinking about smoking cigars, our advice is don&39;t. To those currently smoking cigars, quitting is the only way to eliminate completely the cancer, heart and lung disease risks," warned Klausner.
According to a National Cancer Institute press release, there haven&39;t been any studies on the health effects on nonsmokers at cigar social events, but "... a significant body of evidence clearly demonstrates an increased lung cancer risk from secondhand smoke. "
According to the report, smoking three or four cigars a day 查看材料
A.increases the risk of oral cancer for non-smokers
B. greatly increases the risk of oral cancer for smokers
C.increases the risk of more than one cancer for non-smokers
D.greatly increases the risk of more than one cancer for smokers
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world's top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming ore sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U. S. companies, It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall's U. S. employees know two languages. Ogilvy and Mather has about the same percentage conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
According to the passage, U. S. leadership in public relations is being threatened because ______ .
A.an unparalleled increase in the number of public relations companies
B.shrinking cultural differences and new communications technologies
C.the decreasing number of multinational corporations in the U. S.
D.increased efforts of other countries in public relations
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