题目内容
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Tesco decided to expand into Europe in order to
A．take advantage of lower operating costs.
B．enter fast-growing markets.
C．increase the range of its products.
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更多“Tesco decided to expand into Europe in order toA．take advantage of lower operating costs.B”相关的问题
Levi Strauss persuaded the court that, by selling its jeans cheaply alongside soap powder and bananas, Tesco was destroying the image and so the value of its brands—which could only lead to less innovation and, in the long run, would reduce consumer choice. Consumer groups and Tesco say that Levi's case is specious. The supermarket argues that it was just arbitraging the price differential between Levi's jeans sold in America and Europe—a service performed a million times a day in financial markets, and one that has led to real benefits for consumers. Tesco has been selling some 15,000 pairs of Levi's jeans a week, for about half the price they command in specialist stores approved by Levi Strauss. Christine Cross, Tesco's head of global non-food sourcing, says the ruling risks "creating a Fortress Europe with a vengeance".
The debate will rage on, and has implications well beyond casual clothes (Levi Strauss was joined in its lawsuit by Zino Davidoff, a perfume maker). The question at its heart is not whether brands need to control how they are sold to protect their image, but whether it is the job of the courts to help them do this. Gucci, an Italian clothes label whose image was being destroyed by loose licensing and over-exposure in discount stores, saved itself not by resorting to the courts but by ending contracts with third-party suppliers, controlling its distribution better and opening its own stores. It is now hard to find cut-price Gucci anywhere.
Brand experts argue that Levi Strauss, which has been losing market share to hipper rivals such as Diesel, is no longer strong enough to command premium prices. Left to market forces, so-so brands such as Levi's might well fade away and be replaced by fresher labels. With the courts protecting its prices, Levi Strauss may hang on for longer. But no court can help to make it a great brand again.
Which of the following is not true according to Paragraph 1？
A．Consumers and free traders were very angry.
B．Only the Levi's maker can decide the prices of the jeans.
C．The ruling has protected Levi's from price dumping.
D．Levi's jeans should be sold at a high price.
A.Amazon
B.E-bay
C.BizRate
D.Tesco
A、scolded badly by Terry Leahy
B、highly assessed by Tesco’s chief executive
C、valued greatly by Tesco
D、understood by Tesco
Tesco entered the French market by
A．forming a joint venture.
B．buying supermarkets there.
C．opening a chain under its own name.
A、It did not require Tesco to modify its core business activities.
B、It succeeded in attracting a more eco-conscious clientele.
C、Its main aim was to raise consumers' awareness of environmental issues.
D、It was not the first time that Tesco had implemented such an initiative.
As a result of expansion into Europe, Tesco has
A．set up a new distribution network.
B．reduced its capital costs.
C．changed its production methods.
A．ubiquitous
B．established
C．frequented
D．known
A、become chief executive
B、be on a shortlist
C、be a high-flier
D、work within Tesco
How does Tesco advertise in Central Europe？
A．It offers special discount prices.
B．It promotes certain products and stores.
C．It concentrates on the image of the company.
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