This article focuses on the problem of ______.A.racismB.whitesC.blacksD.Jews
This article focuses on the problem of ______.
A.racism
B.whites
C.blacks
D.Jews
This article focuses on the problem of ______.
A.racism
B.whites
C.blacks
D.Jews
This article focuses on the minor matters that job seekers often ______.
A.ignore
B.neglect
C.omit
D.overlook
A、The author suggests...
B、This article shows that...
C、It is suggested that...
D、This article focuses on the topic of...
This article focuses most clearly on ______.
A.the architectural beauties of the White House
B.early residents of the White House
C.improvements in the White House
D.the history of the White House to 1950
A、This paper reports an empirical study on _____.
B、This report focuses on the problem of _______.
C、This article is mainly about ________________.
D、Once upon a time, there was _________________.
Which of the following statements is NOT true?
A.The popularity of TV enhanced the development of animation.
B.Nightmare is the first full-length model animation feature.
C.James and the Giant Peach is a model animation feature.
D.The article focuses on the most advanced animation techniques nowadays.
A、A single encounter with someone that changed the author.
B、An event which was small but significant for the author.
C、/
D、/
?Read the article below about working in different sized companies.
?Are sentences 16-22 on the opposite page 'Right' or 'Wrong'? If there is not enough information to answer 'Right' or 'Wrong', choose 'Doesn't say'.
?For each sentence (16-22), mark one letter (A, B or C) on your Answer Sheet.
Choose your company with care
Small is beautiful. That, at least, is the conclusion of new research examining how satisfied secretaries are in different sized firms. 'We have found that people who work for small or medium-sized companies work harder and are more committed,' says David Smith, author of one of the latest studies in this field. 'The smaller the environment, the bigger the part you play as an individual, and the more people notice your absence.' This will come as a surprise to many secretaries. Some recruitment agencies said that secretaries are keen to get positions in the bigger companies. However, smaller companies can be more flexible when it comes to working hours, and have better working conditions. But working for a smaller firm is not without its disadvantages. Career development in the form. of courses can be limited, but, on the other hand, employees often feel that they can learn more on the job. In fact, opportunities for promotion are the same whatever the size of the company. Smith also says: 'Our research shows that in a company of fewer than 50 people, employers can actually see what their employees are producing and then give them bonuses as appropriate.'
The new research focuses on the number of secretaries employed in small firms.
A.Right
B.Wrong
C.Doesn't say
&8226;Read the article below about the people test.
&8226;In most of the lines 34-45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
&8226;If a line is correct, write CORRECT on your Answer Sheet.
&8226;If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
When an organization doesn't work right, executives are often quick to blame for "people problems". But that's wrongheaded, If an organization is not suited
34 to the skills and attitudes of its members, the problem lies in with the design,
35 not the people. For this test, first look at your key players -- the members of the
36 top management team and other individuals are deemed critical to the business.
37 For each, ask them whether the design provides the appropriate responsibilities
38 and reporting relationships and wins their commitment. If so, for example, your
39 CEO is a marketing type one and the design focuses her attention on
40 performance management, you have got a problem. Now look at the pivotal
41 jobs in the design -- the position that will need to be staffed by highly talented
42 people even if the organization is to work well. Typically, these will include the
43 heads of all key business units and the managers of all functions who involved
44 in critical cross-unit relationships . Do you have the career paths ready and development initiatives needed to create it and retain new talent for tomorrow?
45 Do you have outstanding people to staff these jobs today?
(34)
— Read the article on the opposite page about the marketing guru Theodore Leavitt.
— Choose the best sentence from below [o fill each of the gaps.
— For each gap 8 - 12, mark one letter (A - G) on your Answer Sheet.
— Do not use any letter more than once.
— There is an example at the beginning, (0).
Did this man invent marketing?
For the world of management - or the trend-setting part of it which read the Harvard Business Review (HBR) - 1960 was the year that marketing began. Extraordinary as it seems today, until HBR published an article by a German- American academic called Theodore Levitt saying that 'industry is a customer-satisfying process, not a goods-producing process', most managers operated on the principle that people would buy whatever their companies produced, with the aid of a little advertising.
(0) It was one where the public was so pleased to have any choice of goods after the barren years of World War II that consumer products virtually sold themselves. There might be competition between different makes of soap powder or toothpaste, but no-one in industry seriously considered probing more deeply into what customers wanted, or might want in the future.
Levitt changed all that with one article in HBR, entitled 'Marketing Myopia'. 【8】______ His message was very simple. Selling was not marketing, he pointed out. 'Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. 【9】______ And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs. Selling focuses on the needs of the seller, marketing on the needs of the buyer.'
Levitt began by explaining that every industry was once a growth industry. But growth will not continue through improvements in productivity or cost reduction alone. 【10】______ He cited the Detroit automobile industry as a prime example: ruled by the production ethos, in 1960 it was simply giving the customer what it thought the customer should have. 'Detroit never really researched the customer's wants. It only researched the kinds of things it had already decided to offer him,' Levitt wrote. Eventually, it was punished by the Japanese with their compact cars. 【11】______
Industries can die if they don't understand how their markets are changing, Levitt warned, citing his famous horse-whip example: after the automobile killed the horse and carriage as personal transportation, makers of horse-whips could not save themselves by improving the product. 【12】______ These days, although Levitt called marketing a 'stepchild', it has come a long way towards growing up.
A. Only a thoroughly customer-oriented management' can maintain it.
B. It is such a far-sighted assessment that many companies are still failing it.
C. They needed to reinvent their whole business by studying what customers would now want fan belts, say, or air cleaners.
D. It is not concerned with the values that the exchange is all about.
E. It set him up as the first marketing guru and over the years HBR has sold hundreds of thousands of reprints.
F. These were what customers wanted after the oil price shocks of the early 1970s.
G. Business in the 1950s had been a complacent, producer-oriented world.
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