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All advertising is intended to ______ people to do some special things.A.makeB.stimulateC.
All advertising is intended to ______ people to do some special things.
A.make
B.stimulate
C.cause
D.have
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All advertising is intended to ______ people to do some special things.
A.make
B.stimulate
C.cause
D.have
听力原文:W: Professor, (19)I'm going to take part in a debate on advertising tomorrow. Would you please give me some hint?
M: That's interesting. I should like to hear what young people think about advertising.
W: Well, (20)we wouldn't know what there was to buy if we didn't have advertisements.
M. Yes. that's true up to El point. Advertisements provide information that we need. If someone has produced a new article, naturally the seller wants to tell us about it.
W: Yes, and (20) advertisements tell us which product is the best.
M: Do they? I don't think so. Every manufacturer says that his product is the best, or at least tries to give that impression. Only one can be the best, so the others are misleading us, aren't they?
W: Well, in a way, I suppose, but we don't have to believe them, do we?
M: Are you saying that advertisements aren't effective? (21)I don't think that intelligent businessmen would spend millions of dollars on advertising if nobody believed the advertisements, do you?
W: (20)Perhaps not, }0ut after all, it's their money that they're spending.
M: Is it? I think not. The cost of advertising is added to the price of the article. You and I and all the other people who buy the article pay for the advertising!
W: Well, (20)I suppose we get something for our money--some information.
M: Yes, but don't forget it's often misleading information, and sometimes harmful.
(20)
A.To ask the man to debate with her.
B.To get some suggestion about advertisement.
C.To invite him to be a judge for a debate.
D.To get some ideas for a debate.
听力原文:W: Hello, Gary. How' re you?
M: Fine! And yourself?
W: Can't complain. Did you have time to look at my proposal?
M: No, not really. Can we go over it now?
W: Sure. I' ve been trying to come up with some new production and advertising strategies. First of all, if we want to stay competitive , we need to modernize our factory. New equipment should ' ye will that cost?
W: Sure. I' ye been trying to come up with some new production and advertising strategies. First of all, if we want to stay competitive, we need to modernize our factory. New equipment should' ye been installed long ago.
M: How much will that cost?
W: We have several options ranging from one hundred thousand dollars all the way up to half a million.
M: OK. We'll have to discuss these costs with finance.
W: We should also consider human resources. I've been talking to personnel as well as our staff at the factory.
M: And what's the picture?
W: We'll probably have to hire a couple of engineers to help us modernize the factory.
M: What about advertising?
W: Marketing has some interesting ideas for television commercials.
M: TV? Isn't that a bit too expensive for us? What's wrong with advertising in the papers, as usual?
W: Quite frankly, it' s just not enough anymore. We need to be more aggressive in order to keep ahead of our competitors.
M: Will we be able to afford all this?
W: I'll look into it , but I think higher costs will be justified. These investments will result in higher profits for our company.
M: We'll have to look at the figures more closely: Have finance draw up a budget for these investments.
W: All right. I'll see to it.
(23)
A.The benefits of strong business competition.
B.A proposal to lower the cost of production.
C.Complaints about the expense of modernization.
D.Suggestions concerning new business strategies.
听力原文:W: Hello, Gary. How're you?
M: Fine! And yourself?
W: Can't complain. Did you have time to look at my proposal?
M: No, not really. Can we go over it now?
W: Sure. I've been trying to come up with some new production and advertising strategies (19). First of all, if we want to stay competitive, we need to modernize our factory. New equipment should've been installed long ago(20).
M: How much will that cost?
W: We have several options ranging from one hundred thousand dollars all the way up to half a million.
M: OK. We'll have to discuss these costs with finance.
W: We should also consider human resources. I've been talking to personnel as well as our staff at the factory.
M: And what's the picture?
W: We'll probably have to hire a couple of engineers to help us modernize the factory(21).
M: What about advertising?
W: Marketing has some interesting ideas for television commercials.
M: TV? Isn't that a bit too expensive for us? What's wrong with advertising in the papers, as usual?
W: Quite frankly, it's just not enough anymore(22). We need to be more aggressive in order to keep ahead of our competitors.
M: Will we be able to afford all this?
W: I'll look into it, but I think higher costs will be justified. These investments will result in higher profits for our company (22).
M: We'll have to look at the figures more closely. Have finance draw up a budget for these investments.
W: All right; I'll see to it.
(23)
A.The benefits of strong business competition.
B.A proposal to lower the cost of production.
C.Complaints about the expense of modernization.
D.Suggestions concerning new business strategies.
听力原文:W: We’re having a debate on advertising tomorrow and I have to take part.
M: That’s interesting. I should like to hear what young people think about advertising.
W: Well, we wouldn’t know what there was to buy if we didn’t have advertisements.
M: Yes, that’s true—up to a point. Advertisements provide information that we need. If someone has produced a new article, naturally the seller wants to tell us about it.
W: Yes, and advertisements tell us which product is the best.
M: Do they? I don’t think so. Every manufacturer says that his product is the best, or at least tries to give that impression. Only one can be the best, so the others are misleading us, aren’t they?
W: Well, I suppose, but we don’t have to believe them, do we?
M: Are you saying that advertisements aren’t effective? I don’t think that intelligent businessmen would spend millions of dollars on advertising if nobody believed the advertisements, do you?
W: Perhaps not, but after all, it’s their money that they’re spending.
M: Is it? I think not. The cost of advertising is added to the price of the article. You and me and all the other people who buy the article pay for the advertising!
W: Well, I suppose we get something for our money—some information.
M: Yes, but don’t forget it’s often misleading information, and sometimes harmful.
(23)
A.To take part in a debate.
B.To make an advertisement.
C.To sell a new product.
D.To have a picnic.
听力原文:W: Hello, Gary. How are you?
M: Fine! And you?
W: I can't complain. Did you have time to look at my proposal?
M: No, not really. Can we go over it now?
W: Sure. I've been trying to come up with some new production and advertising strategies. First of all, if we want to stay competitive, we need to modernize our factory. New equipment should've been installed long ago.
M: How much will that cost?
W: We have several options ranging from one hundred thousand dollars all the way up to half a million.
M: OK. We'll have to discuss these costs with finance.
W: We should also consider human resources. I've been talking to personnel as well as our staff at the factory.
M: And what's the picture?
W: We'll probably have to hire a couple of engineers to help us modernize the factory.
M: What about advertising?
W: Marketing has some interesting ideas for television commercials.
M: TV? Isn't that a bit too expensive for us? What's wrong with advertising in the papers, as usual?
W: Quite frankly, it's just not enough anymore. We need to be more aggressive in order to keep ahead of our competitors.
M: Will we be able to afford all this?
W: I'll look into it, but I think higher costs will be justified. These investments will result in higher profits for our company.
M: We'll have to look at the figures more closely. Have finance draw up a budget for these investments.
W. All right. I'll see to it.
What are the two speakers talking about?
A.The benefits of strong business competition.
B.A proposal to lower the cost of production.
C.Complaints about the expense of modernization.
D.Suggestions concerning new business strategies.
听力原文:M: Hello, Campus Daily, advertising department. This is Mark speaking.
W: Hi. I'm calling to place a couple of ads.
M: Sure. Under what classification?
W: Well, I want one in the" Roommate Wanted" section.
M: All right. And bow would you like that to read.'?
W: Ok, it should read female roommate wanted for pleasant, sunny two bedroom apartment on Eliiewood Avenue, three blocks from campus. Share rent and utilities. Available September 1. Call between 5 and 9 P. M. and ask for Celilia.
M: Fine. And what about your other ad?
W: That one I'd like under "Merchandise for Sale", and I' d like it to read "Matching blue and white sofa and easy chair, excellent condition, $ 350 or best best. Call between 5 and 9 P.M. and ask for Cecilia." Did you get all that?
M: Uh- huh. You'll want your phone numbers on these, right?
W: Oh, sure. Thanks for reminding me — it's 555 - 6972.
M: And how long do you want these ads to run?
W: For a week, I suppose. How much would that be?
M: It's five dollars a week per line. Each of your ads will take up three lines, so that's $ 15 per ad.
(23)
A.At a newspaper.
B.At an advertising agency.
C.At a furniture store.
D.At a real estate office.
听力原文:M: Hello, Campus Daily, advertising department. This is Mark speaking.
W: Hi. I'm calling to place a couple of ads.
M: Sure. Under what classification?
W: Well, I want one in the "Roommate Wanted" section.
M: All right. And how would you like that to read?
W: OK, it should read Female roommate wanted for pleasant, sunny two-bedroom apartment on Eliiewood Avenue, three blocks form. campus. Share rent and utilities. Available September 1. Call between 5 and 9 p.m. and ask for Celia.
M: Fine. And what about your other ad?
W: That one I'd like under "Merchandise for Sale", and I'd like it to read "Matching blue and white sofa and easy chair, excellent condition, $ 350 or best offer. Call between 5 and 9 p. m. and ask for Celia." Did you get all that?
M: Uh-huh. You'll want your phone numbers on these, right?
W: Oh, sure. Thanks for reminding me--it's 555-6972.
M: And how long do you want these ads to run?
W: For a week, I suppose. How much would that be?
M: It's five dollars a week per line. Each of your ads will take up three lines, so that's $ t5 per ad.
Where does Mark work?
A.At a newspaper.
B.At an advertising agency.
C.At a furniture store.
D.At a real estate office.
听力原文:W: Hello, Gary. How're you?
M: Fine! And yourself ?
W: Can't complain. Did you have time to look at my proposal?
M: No, not really. Can we go over it now?.
W: Sure. I've been trying to come up with some new production and advertising strategies. First of all, if we want to stay competitive, we need to modernize our factory. New equipment should've been installed long ago.
M: How much will that cost?
W: We have several options ranging from one hundred thousand dollars all the way up to half a million.
M: OK. We'll have to discuss these costs with finance.
W: We should also consider human resources. I've been talking to personnel as well as our staff at the factory.
M: And what's the picture?
W: We'll probably have to hire a couple of engineers to help us modernize the factory.
M: What about advertising?
W: Marketing has some interesting ideas for television commercials.
M: TV? Isn't that a bit too expensive for us? What's wrong with advertising in the papers, as usual?
W: Quite frankly, it's just not enough any more. We need to be more aggressive in order to keep ahead of our competitors.
M: We’ll we be able to afford all this?
W: I'll look into it, but I think higher costs will be justified. These investments will result in higher profits for our company.
M: We'll have to look at the figures more closely. Have finance draw up a budget for these investments.
W: All right. I'll see to it.
(24)
A.It costs much more than its worth.
B.It should be brought uptodate.
C.It calls for immediate repairs.
D.It can still be used for a long time.
听力原文:W: Hello, Gary. How're you?
M: Fine! And you?
W: Can't complain. Did you have time to look at my proposal?
M: No, not really. Can we go over it now?
W: Sure. I've been trying to come up with some new production and advertising strategies. First of all, if we want to stay competitive, we need to modernize our factory. New equipment should've been installed long ago.
M: How much will that cost?
W: We have several options ranging from one hundred thousand dollars all the way up to half a million.
M: Ok. We'll have to discuss these costs with finance.
W: We should also consider human resources. I've been talking to personnel as well as our staff at the factory.
M: And what's the picture?
W: We'll probably have to hire a couple of engineers to help us modernize the factory.
M: What about advertising?
W: Marketing has some interesting ideas for television commercials.
M: TV? Isn't that a bit too expensive for us? What's wrong with advertising in the papers, as usual?
W: Quite frankly, it's just not enough any more. We need to be more aggressive in order to keep ahead of our competitors.
M: Will we be able to afford all this?
W: I'll look into it, but I think higher costs will be justified. These investments will result in higher profits for our company.
M: We'll have to look at the figures more closely. Have finance draw up a budget for these investments.
W: All right. I'll see to it.
(27)
A.The benefits of strong business competition.
B.A proposal to lower the cost of production.
C.Complaints about the expense of modernization.
D.Suggestions concerning new business strategies.
听力原文:M: Hello, Campus Daily, advertising department. This is Mark speaking.
W: Hi. I'm calling to place a couple of ads.
M: Sure. Under what classification?
W: Well, I want one in the "Roommate Wanted" section.
M: All right. And how would you like that to read?
W: OK, it should read "Female roommate wanted for pleasant and sunny, two-bedroom apartment on Ellinwood Avenue, three blocks from campus. Share rent and utilities. Available September 1. Call between 5 and 9 P.M. and ask for Cecilia".
M: Fine. And what about your other ad?
W: That one I'd like is under "Merchandise for Sale," and I'd like it to read "Matching blue and white sofa and easy chair, excellent condition, $350 or best order. Call between 5 and 9 P.M. and ask for Cecilia." Did you get all that?
M: Uh-huh. You'll want your phone numbers on these, right?
W: Oh, sure. Thanks for reminding me—it's 555-6972.
M: And how long do you want these ads to run?
F: For a week, I suppose. How much would that be?
M: It's five dollars a week per line. Each of your ads will take up three lines, so that's $15 per ad.
(23)
A.At a newspaper.
B.At an advertising agency.
C.At a furniture store.
D.At a real estate office.
听力原文:M: Hello, Campus Daily, advertising department. This is Mark speaking.
W: Hi. I'm calling to place a couple of ads.
M: Sure. Under what classification?
W: Well, I want one in the "Roommate Wanted" section.
M: All right. And how would you like that to read?
W: Ok, it should read female roommate wanted for pleasant, sunny two bedroom apartment on Elliewood Avenue, three blocks from campus. Share rent and utilities. Available September 1. Call between 5 and 9 P.M. and ask for Cecilia.
M: Fine. And what about your other ad?
W: That one I'd like under "Merchandise for Sale", and I'd like it to read "Matching blue and white sofa and easy chair, excellent condition, $350 or best offer. Call between 5 and 9 P.M. and ask for Cecilia." Did you get all that?
M: Uh-huh. You'll want your phone numbers on these, right?
W: Oh, sure. Thanks for reminding me, it's 5556972.
M: And how long do you want these ads to run?
W: For a week, I suppose. How much would that be?
M: It's five dollars a week per line. Each of your ads will take up three lines, so that's $15 per ad.
(23)
A.At a newspaper.
B.At an advertising agency.
C.At a furniture store.
D.At a real estate office.
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