Jordan has an annual salary______$5,000,000, which is about one hundred times as much as a
A.in a manner of
B.in the name of
C.in the neighborhood of
D.in the line of
A.in a manner of
B.in the name of
C.in the neighborhood of
D.in the line of
Which of the following is NOT TRUE about the life of Michael Jordan?
A.He has loyalty to his coach and team.
B.People are influenced by his way of speaking and dressing.
C.He often has to play basketball in bad health.
D.He shows dignity and grace when dealing with problems.
It is implied in the passage that ______.
A.scoring points for Michael Jordan is very easy
B.wining a champion is more difficult for an aging team
C.Michael Jordan can be a role model only for young people
D.Michael Jordan has developed a habit of winning every point
A.coveting
B.reporting on
C.discovering
D.resorting to
The passage mainly intends to tell us that ______ .
A.Nike is an ad company
B.Nike is a famous basketball player
C.Nike has made use of Jordan to promote sales
D.Nike sold 2 million pairs of sports shoes to Michael Jordan
Michael Jordan was born in Brooklyn, New York, the fourth of five children born to the family. Long before his basketball【65】emerged, young Michael liked to play baseball with his father. As a teenager, Jordan became【66】in North Carolina for his baseball skills, and he was named most【67】player after his team won the state championship.
When Jordan joined the NBA in 1984, basketball's popularity was already【68】. But observers believe that Jordan was the【69】force that kept basketball's appeal fresh. The Bulls'【70】of the NBA under Jordan's leadership captured the imagination of many people, and his athletic skills, and【71】drive created new basketball fans as few other players have.
Jordan's popularity has spread well【72】scoring titles, championships, and other aspects of the NBA. He has become one of the most-recognized individuals in the world. Jordan has been especially【73】in the sportswear industry,【74】Nike's introduction of the famous line of Air Jordan basketball shoes in 1984. The partnership between Jordan and Nike became【75】successful that, before the 1997-98 season, Nike created a separate business unit known as the JORDAN brand to market footwear and apparel that Jordan himself helped design.
(61)
A.excessive
B.expensive
C.explosive
D.explicit
Task 2
Directions: This task is the same as Task 1. The 5 questions or unfinished statements are numbered 41 through 45.
Nike is one of the world's best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑) suits, and many other related products.
In spite of its success, Nike relies very much on famous people's support to promote consumer sales. Over the past few years, Nike has made good use of one of the most popular names in sports history: Michael Jordan for Air Jordan basketball shoes and clothing.
In the first two years on the market, Nike sold 2 million pairs of Air Jordan's; and sales from the shoes and clothing reached $100 million. Michael Jordan's fee? $2.5 million over five years, a royalty(使用费) on all items sold, and a number of other benefits.
Nike's promotion efforts for Air Jordan have been impressive. It decided to hire Michael Jordan after he starred for the gold-medal winning in 1984 U.S. Olympic basketball team. He has since become an exciting popular player in the National Basketball Association. The name Air Jordan came from the shoe's ak-sole(充气鞋底) and Michael Jordan's name. The original shoe was a high-top black and red model, designed to be both comfortable and fashionable. Magazine and television commercials, for which Nike has invested $5 million, have shown Jordan leaping and blocking shots. Enormous billboards(户外广告牌) of him in action also have appeared in major cities. McDonald's and Coke(可口可乐) commercials displaying Jordan have enhanced his public image.
Nike received early publicity when the Chicago Bulls (his basketball team) refused to let Jordan wear the red and black shoes, since they did not match the team's colors. After getting headlines everywhere, Nike supplied Jordan with shoes in the Bulls' colors.
The passage mainly intends to tell us that ______.
A.Nike is an ad company
B.Nike is a famous basketball player
C.Nike has made use of Jordan to promote sales
D.Nike sold 2 million pairs of sports shoes to Michael Jordan
A.justice
B.annual
C.potential
D.significant
A.74
B.85
C.86
D.90
E.94
Over the past three decades, the enrollment of overseas students has increased ______.
A.by 2.5 million
B.by 800,000
C.at an annual rate of 3.9 percent
D.at an annual rate of 8 percent
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