Frequent customers should be reminded that extended business hours will remain in effect f
A.reminder
B.remaining
C.remain
D.remainder
A.reminder
B.remaining
C.remain
D.remainder
A、it offers frequent flyer points, gift certificates or cash break.
B、it allows the consumers to “revolve” their balance.
C、low interest credit cards or even 0% interest ones are available.
D、the period of low interest credit cards is limited to a fixed term.
According to Hayden, what could indicate that a business is in trouble?
A.problems keeping accounts up to date
B.suppliers refusing to offer new credit terms
C.a frequent need to increase the amount borrowed
D.difficulties in getting payment from customers on time
Europeans looking to buy new homes and apartments in the coastal regions of Mediterranean Spain. His frequent
contact with property buyers has made him aware of their need for low cost hotel accommodation during the lengthy
period between finding a property to buy and when they actually move into their new home. These would-be property
owners are looking for inexpensive hotels in the same locations as tourists looking for cheap holiday accommodation.
Closer investigation of the market for inexpensive or budget hotel accommodation has convinced Ramon of the
opportunity to offer something really different to his potential customers. He has the advantage of having no
preconceived idea of what his chain of hotels might look like. The overall picture for the budget hotel industry is not
encouraging with the industry suffering from low growth and consequent overcapacity. There are two distinct market
segments in the budget hotel industry; firstly, no-star and one-star hotels, whose average price per room is between
30 and 45 euros. Customers are simply attracted by the low price. The second segment is the service provided by
two-star hotels with an average price of 100 euros a night. These more expensive hotels attract customers by offering
a better sleeping environment than the no-star and one-star hotels. Customers therefore have to choose between low
prices and getting a poor night’s sleep owing to noise and inferior beds or paying more for an untroubled night’s sleep.
Ramon quickly deduced that a hotel chain that can offer a better price/quality combination could be a winner.
The two-star hotels typically offer a full range of services including restaurants, bars and lounges, all of which are
costly to operate. The low price budget hotels offer simple overnight accommodation with cheaply furnished rooms
and staffed by part-time receptionists. Ramon is convinced that considerable cost savings are available through better
room design, construction and furniture and a more effective use of hotel staff. He feels that through offering hotel
franchises under the ‘La Familia Amable’ (‘The Friendly Family’) group name, he could recruit husband and wife teams
to own and operate them. The couples, with suitable training, could offer most of the services provided in a two-star
hotel, and create a friendly, family atmosphere – hence the company name. He is sure he can offer the customer twostar
hotel value at budget prices. He is confident that the value-for-money option he offers would need little marketing
promotion to launch it and achieve rapid growth.
Required:
(a) Provide Ramon with a brief report, using strategic models where appropriate, showing where his proposed
hotel service can add value to the customer’s experience. (12 marks)
That is the most important piece of advice that Metro has offered the public since the bomb blasts that destroyed commuter trains in Madrid last week. Other steps have been taken as well. Metro says, for example, that it has beefed up the presence of uniformed officers, some with bomb-detecting dogs and some with sensors that can detect radiological material. Less obvious, but equally important, are measures that have been in place for some time, including sensors that can detect nuclear and chemical material, along with plainclothes security officers and frequent contacts between Metro staff and the FBI.
Nevertheless, it's not practical to screen all passengers entering the Metro system or any other underground or commuter train system in the country. Nor is it realistic to assume that police officers and dogs will be visible in every station or on every train. For that reason, Metro's request—made over its public address system the past few days and repeated by its spokesmen—that its customers should remain vigilant is not to be taken lightly. Metro officials say, in Pact, that they'd prefer to have their time wasted occasionally than feel they could have prevented a tragedy and failed to do so. Customers should take their word for it.
The Madrid bombings should also serve as a reminder that civil defense throughout the city and the country is still taken far too lightly. Political leaders don't talk about it as much as they should, because they don't like to acknowledge that they cannot promise protection from attack. Many people are still not better prepared, mentally or otherwise, than they were three years ago, and many businesses still don't have an emergency plan. So once you've finished your newspaper, ask yourself some questions. Are there supplies in your house to last a couple of days? Are there emergency telephone numbers pinned to your refrigerator? Do you own a battery-powered radio, which could help you get information if you need it? Small amount of effort made now could pay off down the road in the event of another terrorist tragedy.
What is the best title for this passage?
A.Stop reading.
B.The Madrid bombings' effect.
C.How to protect yourself on the Metro.
D.Metro service offers.
&8226;Which section (A, B, G, or D) does each statement 1--7 refer to?
&8226;For each statement 1--7, mark one letter (A, B, C, or D) on your Answer Sheet.
&8226;You will need to use some of these letters more than once.
A
Where do you buy your clothes? Well, most of us shop at traditional retailers with increasingly frequent trios to discount stores and Internet. And most of the super-rich and trendy buy directly from designers like Gucci, Armani and Chanel. But lately their shopping habits and ours have been converging. Bonita Carol reports that many of the fashion elite are coming out of the closet and going straight to K Mart. Take a peek inside fashion editor Christy Ferrel's closet, and you'll find couture side by side with K Mart.
B
Fashion reporter Jerry Agins calls the trend "cheapskate chic": the regent fashionable wearing Sears shoes, Wal-Mart pants and Target sweaters, proudly pairing them with designer labels. The whole trend of "cheapskate chic" is a lot of affluent people are now shopping differently, and they're just like everybody, they're decorating their homes, they're spending a lot of time in stores like K Mart and Wal-Mart. And you're in there once or twice a week, so while you're in there picking up paper towels and toilet paper and toothpaste, you happen to kind of wander about the fashion aisles.
C
A watershed event occurred when Sharon Stone wore that Gap T-shirt at the Oscars. She looked terrific. Everybody wondered what she had on and later they found out that she had on that $ 22 Gap turtleneck and that really resonated with a lot of consumers. Stores like the Gap, Sears, K Mart and target are taking full advantage, offering fashion mavens that perfect denim jacket or pair of jeans, T-shirt or little black dress or top to make them match with high fashion.
D
Retail Watcher said mass merchants are benefiting greatly from this "cheapskate chic" trend. In 1998 mass retailers such as K Mart, Wal-Mart and Target accounted for 43% of all apparel sold. And that's up from 38% five years earlier. And these stores are stealing away customers from more upscale boutiques. In Target's case, or as the fashionably in crowd call it "Tarzhay", about 80% of its customers are college educated and have a medium household income of $ 47, 000. Maybe that's why Target's offering Kashmir sweaters for the first time.
When buying necessities, you may walk through the rows of shelves displaying fashionable articles.
Precious Airlines
Frequent Flier Program
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Diamond
Frequent fliers who have collected at least 40,000 miles within any 12-month cycle
Benefits include:
Priority Check-in
10kg extra baggage allowance
30 percent bonus on award miles
No charge on ticket changes (subject to availability)
Free reservation of XL seats for the member and a guest
Free carriage of one oversized sports baggage up to 30kg
Sapphire
Frequent fliers who have collected at least 20,000 miles within any 12-months cycle
Benefits include:
Priority Check-in
10kg extra baggage allowance
10 percent bonus on award miles
Discount on XL seats for the member and a guest
Discounted carriage of one oversized sports baggage up to 30kg
Ruby
All customers who wish to join our mileage program will start with Ruby membership and earn miles toward free flights and special offers from partner companies.
What is NOT a way members can earn miles?
A.By flying
B.By renting a car
C.By staying at a hotel
D.By shopping duty free
As president of the American Board of Professional Psychology, he's heard the complaint from working people over and over again: too many bosses.
If a shirt manufacturer's customers are returning merchandise because the collars are crooked, he said, the people who make the shirts are more likely than management to identify the problem quickly if they get together to talk about it.
But if the boss comes on as an adversary, bawling them out for bad work and threatening to or actually firing some, the remaining workers will probably react angrily and work will suffer.
He recalled an insurance company in Hartford, Conn. that got about 50,000 pieces of mail every morning. One person was assigned to slit the envelopes starting at 6 a. m.. When a meeting was called to discuss the frequent turnover of employees in that job, one worker suggested that the starting hour be changed to 7:30, and the one person to a team of four of five.
The solution worked, Marrow said, because one person was no longer stuck with a boring and lonely job for four to five hours. The work got done in one hour, and the propel who did it were then given more varied and interesting clerical duties the remainder of the day.
That's called "job enrichment". More American companies are turning to it because surveys show it's No. I on employees' lists of importance:" Not wages, not hours. They are fifth, sixth, seventh," Marrow said.
Job enrichment and employee participation gain the support of top organizations because they are good for production and reduce staff turnover, he said. For employees who have not yet discovered they can actually influence management, he suggests: if you have a problem or objectives that will be good for the company, first discuss them with your top workers.
The author's chief purpose is ______.
A.to inform. us that people are dissatisfied with their wages and hours
B.to explain that" job enrichment" creates job
C.to suggest that bosses hinder production more than they help it
D.to persuade us to carry out our greater" job simplification"
It is implied in Mr. Levy's argument(Paragraph 5) that frequent exposure to sun lamps is safe.
A.right
B.Wrong
C.Not mentioned
•For each question (13-18), mark one letter (A, B, C or D) on your Answer sheet for the answer you choose.
Success of New Rail Links in Europe
The Eurostar company is now running frequent train services using the tunnel built beneath the sea between Britain and France. Millions of passengers have already travelled on Eurostar trains and there are now twenty services a day between London and Paris and nine between London and Brussels.
Eurostar has already won 40% of all passengers from the UK to Paris and Brussels but further growth will depend on the business market. The early morning departure to Paris is proving popular, especially for business people from London who need to do a full day's work in the French capital.
However. exactly how many of Eurostar's passengers are business travellers is unknown. While first-class accommodation has been 70% fill, many of these passengers are travelling on holiday: one travel agent estimates Eurostar has only 20% of the business travel market. Meanwhile, tour operators report a sharp rise in the sale of short trips to Paris. which, they claim, is largely due to the possibility of travelling by Eurostar.
As Eurostar increases the frequency of daily journeys over the next year. it will need more business travellers than ever to fill its trains. However, business travel agents feel that some aspects of Eurostar service could be improved. According to one large business travel agent. "Eurostar's marketing has been poor and it needs to look more closely at doing commercial deals with large travel agents and corporations to become more attractive than airlines". British travel agents alone are now spending over £1 million a month with Eurostar. Naturally, they are expecting Eurostar to provide some good deals and flexible tickets.
Eurostar is hoping to attract more customers as it expands its network of services. Already, train journeys between London and Paris stop at a few towns and cities enroute. There will also be daytime and overnight services front eighteen other British cities to Paris and Brussels, and planning is in progress for services from London to cities in Holland and Germany. Soon, many major towns and cities in Britain and other European countries will have regular direct connections within Eurostar's network.
The demand for Eurostar is forcing airlines to use smaller planes on the London-Paris and London-Brussels service, two of the busiest air routes in the world. One British airline reports a 15% decline in ticket sales to both Paris and Brussels. The crucial marketing aspect in business travel is frequency, Rather than cut frequency, airlines have reduced the size of their aircraft to prevent further losses. However, the large airlines will find it easier to maintain their flight schedules by introducing lower capacity planes. Eurostar threatens mainly the smaller airlines, which already have fewer services and smaller planes.
Which of the following statements is not true about Eurostar company?
A.Passengers can travel on its trains through the tunnel.
B.It offers frequent train services front London to Paris.
C.There are many passengers traveling on Eurostar.
D.It offers a variety of services on the train every day.
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